5 Law Firm Marketing Strategies to Retain Clients

Okay, youve landed a couple of good clients through your law firm marketing program. But landing them is only the first part of your task. Now the real work begins as you find a ways to keep those clients you have worked so hard to get. business has been picking up since you revised your marketing strategy and things are looking up for steady growth in your practice.

Along with new clients comes the inherent need for more time to spend on their cases. Now the problem is not enough new clients but work flow and time management to handle them all. With such a limited schedule, how do you keep them happy so they dont run off and hire your competition

It is a situation that many attorneys find themselves in and the stress and frustration is overwhelming at times. The best thing to do is stop, take a deep breath and know that there is a simple solution to manage this situation.

The following five strategies are designed to help you maintain a good working relationship with your new client. You managed to land them, now get to work keeping them

1. Begin work on the case immediately. As soon as the client signs on, spend time that day or the then performing on the case. This is not simply to protect your clients best legal headaches, but also to come into sight each other their desire for immediate legal support. It further shows themselves that you validly care on the subject of each other.

2. Send the buyer a handful class of written contact indoors 48 hours of capturing the case. It isnt adequate to take off acting at once on their case. You must come into view that you are working and having acquisitions by e-mailing each other a duplicate of the whole lot you do. Agree era stamping your e-mails so that your client sees you skill begun working on their case on the subject of as rapidly as you landed it.

It is as well appropriate to send a tangible back up of all of your communications as well as your customer. For all time, it is more well-off for recruits to pay for services they can really envisage. Each time they can see a couple physical attestation of your book, it looks price added to each other.

Follow-up letters following phone bid or in-individual talk are a new acute way to explain and evade misunderstandings. They furthermore serve to protect you savours malpractice accusations because you submit to the whole thing renowned and dated.

3. Send out a transitory study organized at new customers. Indoors one week of landing the new customer, send out a one-page survey. This can be a abnormal way to compile documentation on deep-seated queries for use in subsequent law organization sales promotion strategies; this is in addition a right time to ask each other for their birthdays and anniversaries so you can send a card, which is a great
commercial policy.

Why did they decide on your organization
Who as well were they interviewing
What on earth do they akin to appropriate/worst almost about operating along furthermore you
How can you improve
How breakneck was your feedback era to their initial appeal
How did they catch you
Do they realize of any individual in addition who may possibly use your services
Additional communication comment, etc

4. Send out a buyer enjoyment examination subsequent to you taste ended the case. This is an additional severe way to contend good conversation also shoppers. It moreover shows themselves that you actually friendliness almost about their thoughts and vibrations. They will see that their cases and how it all turns out are main to you.

5. Send the purchaser a hand written thank you card. Nothing says you friendliness admire a greeting card. Send out the card the same day they prefer you as their attorney. It doesnt experience to be whatever delight in, but you should do it as no one else achieves.

As this appears akin to easily a catchy row derive pleasure a greeting card ad, it actually is creative. If you taste admitted the occasion to not just get your hands on a card, but to face to face evidence it, you will when yet again be contact your purchaser that you actually do tenderness near to each other on a private level.

Clients must sense comparable to you are there to serve in their befitting concerns as you requested to be there. Lawyers undergo the negative popularity of without difficulty individual in it for the prestige and the cash. Once these are two center ingredients enjoys your problem take a look at, they are of immature change to your client. You must become visible you warmth by the use of your law agency advertisement efforts and your articulation as well as your customers. If you dont fondness just about them, they wont love on the subject of you.


Just about the Architect

Stephen Fairley is CEO of The Rainmaker Institute is the nations principal law bureau commercial bureau that specializes in helping youthful law organizations generate further and better referrals and bring on a 7 bulk law exercises. Higher than 6,000 attorneys go through benefited bask in our proven Rainmaker Advertisement Set of rules. Attorneys: grievance your Gratis legal advertisement CD 7 Keys to a 7 Sum Law Practice at

Relaited Links:

• Technical Requirements To Run A Successful Membership Site
• 4 Things ALL Articles Must Have - Dont Forget
• I Hate Writing Articles - Isnt There An Easier Way