5 Law Firm Marketing Strategies to Retain Clients

Okay, youve landed a couple of good clients through your law firm marketing program. But landing them is only the first part of your task. Now the real work begins as you find a ways to keep those clients you have worked so hard to get. business has been picking up since you revised your marketing strategy and things are looking up for steady growth in your practice.

Along with new clients comes the inherent need for more time to spend on their cases. Now the problem is not enough new clients but work flow and time management to handle them all. With such a limited schedule, how do you keep them happy so they dont run off and hire your competition

It is a situation that many attorneys find themselves in and the stress and frustration is overwhelming at times. The best thing to do is stop, take a deep breath and know that there is a simple solution to manage this situation.

The following five strategies are designed to help you maintain a good working relationship with your new client. You managed to land them, now get to work keeping them

1. Begin work on the case immediately. As soon as the client signs on, spend time that day or the then performing on the case. This is not simply to protect your clients best legal headaches, but also to come into sight each other their desire for immediate legal support. It further shows themselves that you validly care on the subject of each other.

2. Send the buyer a handful class of written contact indoors 48 hours of capturing the case. It isnt adequate to take off acting at once on their case. You must come into view that you are working and having acquisitions by e-mailing each other a duplicate of the whole lot you do. Agree era stamping your e-mails so that your client sees you skill begun working on their case on the subject of as rapidly as you landed it.

It is as well appropriate to send a tangible back up of all of your communications as well as your customer. For all time, it is more well-off for recruits to pay for services they can really envisage. Each time they can see a couple physical attestation of your book, it looks price added to each other.

Follow-up letters following phone bid or in-individual talk are a new acute way to explain and evade misunderstandings. They furthermore serve to protect you savours malpractice accusations because you submit to the whole thing renowned and dated.

3. Send out a transitory study organized at new customers. Indoors one week of landing the new customer, send out a one-page survey. This can be a abnormal way to compile documentation on deep-seated queries for use in subsequent law organization sales promotion strategies; this is in addition a right time to ask each other for their birthdays and anniversaries so you can send a card, which is a great
commercial policy.

Why did they decide on your organization
Who as well were they interviewing
What on earth do they akin to appropriate/worst almost about operating along furthermore you
How can you improve
How breakneck was your feedback era to their initial appeal
How did they catch you
Do they realize of any individual in addition who may possibly use your services
Additional communication comment, etc

4. Send out a buyer enjoyment examination subsequent to you taste ended the case. This is an additional severe way to contend good conversation also shoppers. It moreover shows themselves that you actually friendliness almost about their thoughts and vibrations. They will see that their cases and how it all turns out are main to you.

5. Send the purchaser a hand written thank you card. Nothing says you friendliness admire a greeting card. Send out the card the same day they prefer you as their attorney. It doesnt experience to be whatever delight in, but you should do it as no one else achieves.

As this appears akin to easily a catchy row derive pleasure a greeting card ad, it actually is creative. If you taste admitted the occasion to not just get your hands on a card, but to face to face evidence it, you will when yet again be contact your purchaser that you actually do tenderness near to each other on a private level.

Clients must sense comparable to you are there to serve in their befitting concerns as you requested to be there. Lawyers undergo the negative popularity of without difficulty individual in it for the prestige and the cash. Once these are two center ingredients enjoys your problem take a look at, they are of immature change to your client. You must become visible you warmth by the use of your law agency advertisement efforts and your articulation as well as your customers. If you dont fondness just about them, they wont love on the subject of you.


Just about the Architect

Stephen Fairley is CEO of The Rainmaker Institute is the nations principal law bureau commercial bureau that specializes in helping youthful law organizations generate further and better referrals and bring on a 7 bulk law exercises. Higher than 6,000 attorneys go through benefited bask in our proven Rainmaker Advertisement Set of rules. Attorneys: grievance your Gratis legal advertisement CD 7 Keys to a 7 Sum Law Practice at

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Law Firm Marketing Strategies to Use after Securing the Client

Youve finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. It seems as though youve put forth all of the blood, sweat and tears you could muster just to get this opportunity. Now that you have secured this client, what law firm marketing strategies are you employing to keep them

Other successful firms have found ways to keep their premium clients. What are you doing to keep yours Once again, you may feel like banging your head against your desk; frustrated and fed up because its just one thing after another. You dont catch a break just because youve landed the client. Now you must figure out how to keep them.

Prepare to bleed more effort into serving your new conquest. The process to make the client happy has only begun. You know the only place success comes before work is in the dictionary. Following are some law firm marketing strategies that insure your clients remain in your focus and you must work hard to employ them.

Begin work on the case immediately. As soon as the client signs on, spend some time that day or the next working on the case. This is necessary to protect your clients best legal interests. It also shows their immediate need for legal help and that you genuinely care about them.

Send them some form of written communication within 48 hours of taking the case. It isnt enough to start working immediately on their case. You must also show that you are actively working on their case by mailing them a copy of everything you do. Consider time stamping everything so they will see you started on their case almost as soon as you landed it.

Send out a brief client survey within one week of landing the new client. This can be a great way to collect data on vital questions such as:

Why did they select your firm
Who else were they interviewing
What do they like best or least about working with you
How can you improve
How fast was your response time to their initial request
How did they find you
Do they know of anyone else who could use your services
Important dates birthdays, anniversaries, etc
Additional contact information

Its also a good idea to send out an additional client satisfaction survey when the case is completed. This allows you to gauge their overall satisfaction from start to finish once you have worked on the case.

Project the efforts you have put forth in order to satisfy the client. Give them regular updates on their case, even if it drags out over months or years. Keep the client in your mind at all times and let them know you are always working in their best interests. This shows you care and gives them a reason to appreciate your consistent efforts. Even when nothing is happening with their case, maintain regular contact with your client.

A very important attorney marketing plan is to ensure the client not only sees results, but knows how hard you have worked to obtain those results. Show your client all of the hard work you have put into their case. Even the smallest details or easiest motions you have put forth demonstrate that you care about your client. Show them that you have worked for them to the best of your abilities and did everything you could to serve them well.

If you want to keep your clients happy, begin using these simple law firm marketing strategies now. There are law firm marketing services available to assist you in putting these strategies to use in the most productive ways possible. Contact them and get it right. Dont bleed that last vein dry without a winning plan to make it worth your efforts.


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

Relaited Links:

• Law Firm Marketing Strategies to Use after Securing the Client
• 6 Keys to Creating a Strategic Law Firm Marketing Plan
• 5 Law Firm Marketing Strategies to Retain Clients