Law Firm Internet Marketing: Top 5 Mistakes Attorneys Make on Designing their Websites

Websites for attorneys can be quickly sabotaged if you fall prey to any of the Top 5 Mistakes Attorneys Make on Designing Their Websites.For your law firm internet marketing to be successful, you must avoid these mistakes at all cost:

1.

Lack of Proper Planning.Your legal website stands little chance of succeeding if you don't plan ahead.You have likely visited your competition's legal websites and seen some good and bad websites.It is not enough to make comparisons; you must plan to provide the right information on your legal website.Be sure you are reaching your ideal target market; providing the basics such as About Us, Services and Client Testimonials.To leave out vital information about what you can do for clients is equivalent to having no attorney website at all.

2.Don't fall into the trap of making an "All About Me" legal website.While it is okay to list a few of your successes, the main focus of your legal website should answer the client's question "What is in it for me?" If you don't answer the question quickly and simply, most customers will leave your law firm marketing website, never to return.

3.Generalist vs.Specialist - Some controversy surrounds this subject in terms of successful legal marketing.However, if you want to truly succeed and increase your client base, you must position yourself as a specialist in your chosen field.Prospects who want specialized advice are willing to pay for it.By positioning yourself as an expert in your field and publicizing this on your law firm's website, you will start attracting the right clients.Attracting just any clients to your attorney website is not a good law firm internet marketing strategy.Instead, you want to identify your ideal target market and attract them to your attorney website.Attracting the right kind of clients means bringing in prospects who will become clients and who are willing to pay the fees you charge.

4.Not capturing website visitor's contact information.Everyone will agree it is impossible to have a successful law firm without clients.If you do not use your attorney website to capture contact information about your visitors for later follow-up, you are making a critical mistake.Law firm internet marketing must include a plan to collect data about prospects so you can continue to build a relationship.By providing a free special report or a free e-Book, you can obtain the names, phone numbers, email addresses and more from visitors to your website.You can see an example of this at the Law Firm Media Group website.From that point on, you can communicate consistently with your prospects until they become clients.Building an online relationship is a crucial step in Internet marketing for lawyers.

5.Automate the follow-up process or attorney marketing will fail.Once you have gathered email addresses it is simple to follow up using the latest technology.An auto responder is a critical component of your legal marketing strategy.An auto responder is simply a tool that you program to send out automatic emails at a pre-designated time.By staying in touch consistently with your clients, you will build on the know, like, trust factors which are so vital to successful law firm internet marketing.

About the Author

The experts at the Law Firm Media Group LawFirmMediaGroup.

com specialize in helping small law firms create greater visibility and generate more clients online.Attorneys visit www.LawFirmMediaGroup.com to get your online quote and book your free website consultation.

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