Law Firm Internet Marketing: Top 5 Mistakes Attorneys Make on Designing their Websites

Websites for attorneys can be quickly sabotaged if you fall prey to any of the Top 5 Mistakes Attorneys Make on Designing Their Websites.For your law firm internet marketing to be successful, you must avoid these mistakes at all cost:

1.

Lack of Proper Planning.Your legal website stands little chance of succeeding if you don't plan ahead.You have likely visited your competition's legal websites and seen some good and bad websites.It is not enough to make comparisons; you must plan to provide the right information on your legal website.Be sure you are reaching your ideal target market; providing the basics such as About Us, Services and Client Testimonials.To leave out vital information about what you can do for clients is equivalent to having no attorney website at all.

2.Don't fall into the trap of making an "All About Me" legal website.While it is okay to list a few of your successes, the main focus of your legal website should answer the client's question "What is in it for me?" If you don't answer the question quickly and simply, most customers will leave your law firm marketing website, never to return.

3.Generalist vs.Specialist - Some controversy surrounds this subject in terms of successful legal marketing.However, if you want to truly succeed and increase your client base, you must position yourself as a specialist in your chosen field.Prospects who want specialized advice are willing to pay for it.By positioning yourself as an expert in your field and publicizing this on your law firm's website, you will start attracting the right clients.Attracting just any clients to your attorney website is not a good law firm internet marketing strategy.Instead, you want to identify your ideal target market and attract them to your attorney website.Attracting the right kind of clients means bringing in prospects who will become clients and who are willing to pay the fees you charge.

4.Not capturing website visitor's contact information.Everyone will agree it is impossible to have a successful law firm without clients.If you do not use your attorney website to capture contact information about your visitors for later follow-up, you are making a critical mistake.Law firm internet marketing must include a plan to collect data about prospects so you can continue to build a relationship.By providing a free special report or a free e-Book, you can obtain the names, phone numbers, email addresses and more from visitors to your website.You can see an example of this at the Law Firm Media Group website.From that point on, you can communicate consistently with your prospects until they become clients.Building an online relationship is a crucial step in Internet marketing for lawyers.

5.Automate the follow-up process or attorney marketing will fail.Once you have gathered email addresses it is simple to follow up using the latest technology.An auto responder is a critical component of your legal marketing strategy.An auto responder is simply a tool that you program to send out automatic emails at a pre-designated time.By staying in touch consistently with your clients, you will build on the know, like, trust factors which are so vital to successful law firm internet marketing.

About the Author

The experts at the Law Firm Media Group LawFirmMediaGroup.

com specialize in helping small law firms create greater visibility and generate more clients online.Attorneys visit www.LawFirmMediaGroup.com to get your online quote and book your free website consultation.

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• What Do You Know About Advertising?

Law Firm Marketing Strategies to Use after Securing the Client

Youve finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. It seems as though youve put forth all of the blood, sweat and tears you could muster just to get this opportunity. Now that you have secured this client, what law firm marketing strategies are you employing to keep them

Other successful firms have found ways to keep their premium clients. What are you doing to keep yours Once again, you may feel like banging your head against your desk; frustrated and fed up because its just one thing after another. You dont catch a break just because youve landed the client. Now you must figure out how to keep them.

Prepare to bleed more effort into serving your new conquest. The process to make the client happy has only begun. You know the only place success comes before work is in the dictionary. Following are some law firm marketing strategies that insure your clients remain in your focus and you must work hard to employ them.

Begin work on the case immediately. As soon as the client signs on, spend some time that day or the next working on the case. This is necessary to protect your clients best legal interests. It also shows their immediate need for legal help and that you genuinely care about them.

Send them some form of written communication within 48 hours of taking the case. It isnt enough to start working immediately on their case. You must also show that you are actively working on their case by mailing them a copy of everything you do. Consider time stamping everything so they will see you started on their case almost as soon as you landed it.

Send out a brief client survey within one week of landing the new client. This can be a great way to collect data on vital questions such as:

Why did they select your firm
Who else were they interviewing
What do they like best or least about working with you
How can you improve
How fast was your response time to their initial request
How did they find you
Do they know of anyone else who could use your services
Important dates birthdays, anniversaries, etc
Additional contact information

Its also a good idea to send out an additional client satisfaction survey when the case is completed. This allows you to gauge their overall satisfaction from start to finish once you have worked on the case.

Project the efforts you have put forth in order to satisfy the client. Give them regular updates on their case, even if it drags out over months or years. Keep the client in your mind at all times and let them know you are always working in their best interests. This shows you care and gives them a reason to appreciate your consistent efforts. Even when nothing is happening with their case, maintain regular contact with your client.

A very important attorney marketing plan is to ensure the client not only sees results, but knows how hard you have worked to obtain those results. Show your client all of the hard work you have put into their case. Even the smallest details or easiest motions you have put forth demonstrate that you care about your client. Show them that you have worked for them to the best of your abilities and did everything you could to serve them well.

If you want to keep your clients happy, begin using these simple law firm marketing strategies now. There are law firm marketing services available to assist you in putting these strategies to use in the most productive ways possible. Contact them and get it right. Dont bleed that last vein dry without a winning plan to make it worth your efforts.


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

Relaited Links:

• Law Firm Marketing Strategies to Use after Securing the Client
• 6 Keys to Creating a Strategic Law Firm Marketing Plan
• 5 Law Firm Marketing Strategies to Retain Clients