How to Succeed in Internet Marketing With Organic SEO

In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term 'Search Engine Optimization' did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or 'It's Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes 'modern' SEO. Organic SEO, if you really think about is a 'purist' approach to website optimization because nothing is a 'black box'. As a practitioner of Organic SEO, you know optimization; you don't just blindly trust it.

Organic SEO is based on a clear understanding of fundamental concepts, including:

- Search engines and how they work
Obviously, you cannot practice Organic SEO if you don't even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as 'key word density' or the ratio of keywords to the total number of words of content in a website. The gatherer of this statistical data is what is called a 'spider' or 'spider bot', which is a program whose function is to count the number of times a keyword appears in a website through a process called 'crawling'.

- Search Engine Optimization
You can't have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO's main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner's clear measure of success.

- Viral Marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO practitioner. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website's link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

- Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO practitioner's dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the 'good' domain names already belong to someone, and this makes an Organic SEO practitioner's life more difficult.

- Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO practitioner's efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.

Becoming an Organic SEO practitioner is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the 'lazy man's SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website's needs.


About the Author

Seomul Evans is a SEO Services consultant specializing with leading dallas SEO Consulting.

Why Do Direct Marketing?

A business will never work out if marketing will not be included in your prospect. It is just too tough to go on with the flow of the business without employing direct marketing. Not all trades flourish because costumers come to you.

There are times when you will be the one to go after these customers. Now if you are dead serious with earning profit and making your commerce work out, you will be geared towards direct marketing.

It is important that you gather your leads and once you did this, ensure that you keep them in close touch. One form of direct marketing is via direct mail.

You can encourage prospect customers to avail of your service or your goods by mailing to them directly. If you are successful in convincing them then you can be rest assured that your trade will work out well.

Honestly, your earnings largely depend on the effort you concert. Through direct marketing, you can tell your potential customers what's in store for you.

Give them news regarding what are your new services or products which they may avail of. You may likewise offer them good deals so they can be more attracted to your offer. You may wave right into their faces the possibilities of great discounts, promotions, and other freebies. Direct marketing is nonetheless your avenue of letting your customer become aware of what you can offer them.

Direct marketing may take the forms of email or snail mail. However, as per efficiency is concerned, the snail mail works the better. Due to the outbreak of the spam messages, your email can just merge with them. Or potential customers may think that yours is just another spam email. There are times when the customer may miss the chance of checking his or her email so you lessen the opportunity of counting him into your leads.

As with the snail mail as form of direct marketing, the potential customer's attention will likely be piqued as he sees the letter from you. Email may be cheaper yet it is ineffective at times.

Through mailing as a form of direct marketing, you need to secure the exact postal address of the customer. As soon as you receive responses from that customer, remember not to tire out or bore him or her by sending out numerous forms to be filled out. He or she may not have enough time to deal with this and you risk losing them from your care.

You have to work out that your information gathering scheme must become a pleasurable experience rather than a chore assigned to him or her. Always top your mails with the promotional strategies regarding your business. After all, it is your primary goal. Highlight freebies and other wonderful opportunities that will prompt the reader to give you back a nice response. It is likewise a NO NO to ask very personal questions.

It is important that you make use of a friendly tone as you converse in your letter. You must not sound bossy or else you will not win the customer. Go for repetition.

Sending out only one mail may not prove successful. There are cases when the helpers misplace the mail so the supposed to be recipient fails to recognize the letter. Likewise, always request for return responses either through phone or mail. It pays off to include some free items in the envelope as this will trigger further interest from the customers.

Direct marketing has been proven effective through all ages. Much more, today's modern era calls for a strict direct marketing stratagem for you to be able to keep in touch with the businesses' fast paces.


About the Author

Daegan Smith Is And Expert Online Marketer

"Wanna Lean The Secret To Making $85,147,717

Per Month While Quickly And Easily EXPLODING

Your Network Marketing Organization by 7,141

People Without EVER Buying Or Calling a

Single Stinking Lead?" Free CD Explains All:http://www.easymlmprofits.com

SEO Marketing Strategies You Can't Afford To Miss

In the Internet, SEO marketing is the way to go if you want your business to be seen and heard. There is such a thing as an SEO marketing specialist who aids clients and website owners in their quest to have bigger sales and more traffic to the site.

The Aim of SEO Marketing

SEO marketing has only one aim and that is to bring traffic to a certain site. Traffic is seen as prospective buyers and clients of the site owner. Therefore, traffic is a much needed "commodity". Many Internet users visit sites that they have been redirected to or sites that have been presented by search engine results, and they get hooked into these sites. In other words, some users do not specifically seek out that particular site but they might have been led to it by it being in the top ten high ranking sites presented during a search conducted via a search engine.

Now you see how important getting high ranking is during searches. Sites that rank in the top ten are most likely visited by more users than those that are ranked lower. Many users do not bother to look for more sites if they find what they are looking for in the first few sites presented in a search. This is why many sites employ search engine optimization methods to encourage higher ranking and to achieve successful SEO marketing.

The Value of SEO Marketing

The value of SEO marketing is that people who work to market your site know what they are doing and may be objective about what your site requires. SEO marketing is also a way of fully understanding how the search engines work and what is needed to meet the requirements of being in the top ten pages of a search engine.

SEO Marketing Tools and Strategies

There are many ways of getting your site in front of many Internet users. These strategies are all included in search engine optimization and website optimization. Most sites are optimized to suit the requirements of search engines. Many search engines index and catalog sites in accordance to the data and information that the site owners have submitted and the data and information that the search engine crawlers have gleaned from the web site. The way that the data and information are placed in the site is important and so is the submissions that are given to the search engines. It is the role of the SEO marketing expert to be able to fully recognize the right data and information to supply for the site and submit to the search engines. Many SEO marketing companies hire SEO marketing consultants to accommodate the increasing demand for quality SEO marketing experts that can handle search engine optimization and SEO marketing for various sites

Among the many SEO marketing tools that can propel a site to the first page of a search engine result is content. Content that is relevant to the site is what sites need to make it stand out from others that have irrelevant content and improper web design. This is the importance of keyword or key phrases that are integrated ion to the article used for the site. These articles carry the information that robotic crawlers need in order to properly index a site according to what it contains and what it can offer to users.

SEO marketing strategies also include designing the web site in such a way as to make it easier to use and for the texts and images to load quickly. It is important for the web site to be quick loading in order to hold the attention of the users. Sites that take too long to load or have large images that hinder quick access to the texts will most likely be abandoned by the users in favor for a much faster site. Part of SEO marketing is to meet the demands and needs of the people by providing a web site that has relevance and the information that the users need.

The problem with SEO marketing is that there is a fine line of distinction between black hat and white hat methodologies. Some SEO experts employ underhand methods to gain high ranking for their clients' sites. Many overzealous SEO experts might integrate a few well placed codes and hidden texts that could raise the ranking of a certain web site. Human users will not be able to see these codes and text but the robotic spiders and crawlers used by the search engines to help index a site will be able to read these and gather these as relevant information regarding the site. The results of these actions will lead to the site being banned from the search engine and the SEO company might be included with this. It is best to practice white hat methods of SEO marketing to have long lasting results.


About the Author

Seomul Evans is a SEO Marketing Services consultant specializing in organic SEO Marketing.