Content Is A Very Important When You Run A Membership Site

marketing your membership site is all about the perceived value of your site. Members will look at your content and your features to determine value. Members are willing to fork over a membership fee if the perceived value if equal to or higher than your fee. Content is critical when determining membership site value.

What kind of budget do you have to work with Can you afford expensive multimedia equipment Expensive equipment is not necessary. You can still produce quality content with amateur audio and video producers.

Your content may differ from other membership sites depending on what your topic is and what your members are looking for in content. Some sites offer teleseminars, or e-lessons, phone consultations, or articles and ebooks. How capable do you feel about producing the above kind of content Look at what you have previously produced to guide you.

Can you confer inner most coaching If you understanding a membership forum ask your members whatsoever questions they know-how on the matter of the district and after that set up a teleconference where you solution their questions.

A forum is a serious way of staying in unite also your membership so that you can realize their need for content. Class sure you tolerate passed moderators to answer member forum queries.

Use videos to do tutorials. brand the satisfied personable.

You may similarly accept as true that a physical type to provide your members such as a book, CD or DVD. Grandfather clock out for the fees bound in producing and shipping physical products though.

Physical products undergo a costly-perceived judge and you may do exceedingly anyways bestowing themselves. Not all of your members will master in the identical way so offer a type of media such as audio, picture, put in writing and physical wareses.

Each time it comes to fulfilled you requested to "over deliver" on the evaluate in request to hold your members agitated. In ask to absorb if you are fruitfully over returning you will hunger to undergo a comment procedure in locality.

Appraise and Pricing:

There is positively a relationship between perceived judge and the pricing you can command of the members of your membership location.

The fee you will be able to fee will be made up our minds by the perceived examine of your membership spot. This misinformation be besieged adequate

Whenever spotting judge ruminate almost your assets, how much book you intend to put into your region, and how a good deal of phase you taste to put into your spot.

There is a wide-ranging array of membership spot charges like the vastly low below 10 a month to the very pricey such as 50,000 a once a year

In bid to go through a pricey perceived appraise you will likewise need to undergo a great present that you promote to your prospective members. You will inquired to use a lot of era honing your commercial efforts especially your award.

If you are not a correct person responsible, engage a big wig to create your award for you. Your provide is THAT indispensable, do not skimp on developing your provide. The award should market it the benefits of your membership.

If you skill akin memberships out there individual issued by others anything style of fulfilled are they giving Is your satisfied of improved mark Whatsoever are they charging as a membership fee What on earth act for assorted akin membership places

Do your publicize examination and familiar with whatsoever is and anything is not performing beforehand you begin your area. Do not undervalue your locales fulfilled. If you reward your region too low others will become aware of it as low consider. Appraise is from time to time comparable to economic investment. Charging additional than you firstly think may class your grant seem like a improved evaluate to your prospective members.

Identify who your target recipient is and dressmaker your present to themselves.

Every time effortlessly commencing out you may go through to undergo an initial entry-level fee in apply to bring people into your sales funnel and then confer a higher level of facility at a higher reward. You can steadily adjust the reward as you go along. As you wrench your location you will lastly search out the appropriately pricing.


About the Inventor

Tom Williamsen is an membership location consultant.
Catch out additional regarding his membership online page ebook and piece of writing here:

Relaited Links:

• Understanding Effective Marketing Techniques To Make Money On The Internet
• What Makes You Different? Hone Your Unique Selling Proposition (USP) or Perish
• How To Stand Out At An Exhibition

The Advantages Of Internet Marketing And How It Can Help You

The internet has certainly changed the way we do business. There are many advantages to internet marketing. Lets have a look at just a few of those advantages and how they can help you.

1. Overseas Markets
Never before was it so easy for a business to procure business abroad. In the past one would have had to take a trip abroad, research and find buyers, and then close the deal. This was virtually insurmountable for small and medium size businesses that did not have the financial capacity for such undertakings. Internet marketing has opened up the entire globe and it doesnt matter if ones business is a single entrepreneur or a multi billion dollar corporation. Theres no need to travel anymore and theres not even a need to endure expensive long distance telephone calls. The playing field has leveled itself out and all size business have the same opportunities online.

2. No Geographical Limitations
The internet has no geographical constraints therefore neither does internet marketing, which has led to the ability to target customers in any part of the world. You can advertise your products or services on your website and attract potential customers from all over. There is no need for you to have physical contact with your potential customer in order to close the deal.

3. Available 24 Hours A Day
Internet marketing can occur 24 hours a day, 7 days a week, 365 days a year. There are no limitations what so ever. A website can be viewed anytime of the day or night and it doesnt matter where you are or what time you have. For example, a website selling consumer electronics has most of its customers do their shopping on a Sunday evening between 9 pm and 3 am. During that time the site owner is fast asleep but it doesnt matter because e-commerce handles all the details and all the owner has to do is ship the following day.

4. Cost Effective Choices
Internet marking is one of the most cost effective choices you have compared to more traditional forms of print and television marketing. Today one needs only access to the internet to being their marketing program and the reach far exceeds any forms of traditional marketing. All that and the cost is nominal, many times its free.

5. Provide All The Information
When you use traditional marketing such as print or visual there is always a limit about how much information you can provide to the potential customer. Print is restricted by the size of the ad you purchase, while radio and television are limited by the number of seconds you purchase. Online provides a totally different environment to work under. You are seldom limited by size and you can easily promote a diverse line of products conveying all the necessary information.

6. Increase ROI On Your Website
Effective internet marketing can easily increase your return on investment ROI. If your website brings in more customers your sales volume will go up, and youll be able to recover your expenses for maintaining the website.

7. Find New Markets
Often a market is left untouched by a seller because they simply arent aware of its existence or there may be geographical hostility. Internet marketing is an excellent tool to use if you want to tap into some of these untouched markets.

The world has changed and that includes the way we do business. Internet marketing is a new way of promoting businesses and services. Its significantly cheaper than more traditional methods and opens up a market that couldnt be reached in the future. Internet marketing has a lot to offer.


About the Author

If youre constantly confused and just need guidance with your internet marketing you can learn more where many beginners and struggling internet marketers are finding answers. Simply head on over to The Free Internet Marketing Guide and start learning for free. This incredible yet free resource was developed by a fulltime internet marketer to help struggling beginners.

Relaited Links:

• The Sure Path To Making Money Online For Beginners
• Broadcast Your Message with Self Promotional Products
• 6 Keys to Creating a Strategic Law Firm Marketing Plan

Autoresponders Are Essential For Email Marketing

If you have an online business but are not happy with the present level of income being generated by your website, then this article is for you. Most webmasters do not fully understand what it takes to close a sale, and as a result, they simply put up a website, post their products or information about their services, and expect their website to do the selling for them. However it often takes more than that to convert site visitors into buyers of your products or services.

The solution is to use autoresponders. An autoresponder is a program that sends a series of emails to someone after they have submitted their email address on an online form. Depending upon what you are pitching, you may need to send three, five, or even more emails in order to hook a certain customer and persuade them to make a purchase.

The best way to convince someone to submit their email address on your website is to basically compel them to do so in order to receive certain information. You should have a simple online form on your homepage with a brief introduction as to what you are offering, and then you should make an enticing claim about your products or services, and then immediately after that there should be a short, simple form that requests that the visitor provide his or her name and email address in order to receive information about the claim you are making.

For example, if your website provides search engine marketing advice, then you might want to make a claim that you have put together a full-proof way to climb to the top of the search engines. You would then prompt the visitor to provide their name and email address on the online form so that the information can then be sent to that person via email.

Subsequent to their submission, the autoresponder, which you will need to install on your website with the help of a programmer, immediately sends out an email that provides some information and then offers a product or service related to the information, such as software or any sort of product that relates to the subject of the email.

Your autoresponder needs to be programmed to then send out another email to that same person after a certain amount of time has elapsed. Depending upon what you are selling, you may want to wait 24 hours before the next email is sent, or maybe longer. The autoresponder continues to follow up with the customer on a regular basis without you actually having to send additional emails on your own. If the emails are persuasive, you might eventually be able to close the sale.

In order to install an autresponder on your website, you will need to either hire a programmer who knows how to create the program, or you can pay for an outside service service such as AWeber or GetResponse. The outside service provides the form and collects and stores the email addresses for you, and sends out the emails for you. These sorts of services normally run between 15 to 30 per month.

I recommend that you hire a programmer to install an autoresponder directly on your website rather than using an outside service. Those email addresses are like currency; every time someone submits their email address to you, that email address should not only go into the autoresponder program, but it should also be stored in a separate database. Later on, after a succession of emails has been sent to a certain person through your autoresponder program, you can send offers for other products and services to all of the email addresses you have collected.

I hope the information presented here has convinced you to start using autoresponders. Just remember to make sure that the autoresponder you are using provides the person receiving the emails with a way to unsubscribe from your mailing list, otherwise you will be accused of sending spam. It is possible to build an entire business on using nothing but autoresponders to do the selling. Just make sure you use a persuasive subject for each email you send so that the recipient will be so enticed by the subject of the email that they will open the message rather than hastily deleting it from their inbox.


About the Author

Jim Pretin is the owner of

Relaited Links:

• Melting Autoresponders and Shopping Carts into One Effective Marketing Tool
• Benefit of Digital Media Products Online
• Why Do Direct Marketing?

Autoresponders Are Essential For Email Marketing

If you have an online business but are not happy with the present level of income being generated by your website, then this article is for you. Most webmasters do not fully understand what it takes to close a sale, and as a result, they simply put up a website, post their products or information about their services, and expect their website to do the selling for them. However it often takes more than that to convert site visitors into buyers of your products or services.

The solution is to use autoresponders. An autoresponder is a program that sends a series of emails to someone after they have submitted their email address on an online form. Depending upon what you are pitching, you may need to send three, five, or even more emails in order to hook a certain customer and persuade them to make a purchase.

The best way to convince someone to submit their email address on your website is to basically compel them to do so in order to receive certain information. You should have a simple online form on your homepage with a brief introduction as to what you are offering, and then you should make an enticing claim about your products or services, and then immediately after that there should be a short, simple form that requests that the visitor provide his or her name and email address in order to receive information about the claim you are making.

For example, if your website provides search engine marketing advice, then you might want to make a claim that you have put together a full-proof way to climb to the top of the search engines. You would then prompt the visitor to provide their name and email address on the online form so that the information can then be sent to that person via email.

Subsequent to their submission, the autoresponder, which you will need to install on your website with the help of a programmer, immediately sends out an email that provides some information and then offers a product or service related to the information, such as software or any sort of product that relates to the subject of the email.

Your autoresponder needs to be programmed to then send out another email to that same person after a certain amount of time has elapsed. Depending upon what you are selling, you may want to wait 24 hours before the next email is sent, or maybe longer. The autoresponder continues to follow up with the customer on a regular basis without you actually having to send additional emails on your own. If the emails are persuasive, you might eventually be able to close the sale.

In order to install an autresponder on your website, you will need to either hire a programmer who knows how to create the program, or you can pay for an outside service service such as AWeber or GetResponse. The outside service provides the form and collects and stores the email addresses for you, and sends out the emails for you. These sorts of services normally run between 15 to 30 per month.

I recommend that you hire a programmer to install an autoresponder directly on your website rather than using an outside service. Those email addresses are like currency; every time someone submits their email address to you, that email address should not only go into the autoresponder program, but it should also be stored in a separate database. Later on, after a succession of emails has been sent to a certain person through your autoresponder program, you can send offers for other products and services to all of the email addresses you have collected.

I hope the information presented here has convinced you to start using autoresponders. Just remember to make sure that the autoresponder you are using provides the person receiving the emails with a way to unsubscribe from your mailing list, otherwise you will be accused of sending spam. It is possible to build an entire business on using nothing but autoresponders to do the selling. Just make sure you use a persuasive subject for each email you send so that the recipient will be so enticed by the subject of the email that they will open the message rather than hastily deleting it from their inbox.


About the Author

Jim Pretin is the owner of

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• Article Submission Services: How To Choose The Right Company
• How To Drum Up More Business In Essex
• The Importance of Marketing Mix and the 4 Key Mix Elements

Creating Your Law Firm Marketing Calendar

When building a law practice, it is important to plan ahead and methodically market your practice week after week. You cannot build your practice and win over new clients without taking the time to market your services. There are no shortcuts. Time is a luxury that is often more precious than money, but you must make your law firm marketing plan fruitful or you wont succeed in your practice. Those are just cold, hard facts. Court dates, research on cases, family commitments, social commitments all eat away at every available minute of every day it seems. Its not hard at all to understand that feeling deep in the pit of your stomach of being overwhelmed by it all. There simply isnt enough time to do all of this and market your law firm, too.

The truth is, there is just as much time now as there ever was. The problem is not having too little time, it is in the way you are utilizing the time you do have. Chances are if you find yourself in this conundrum, your time is not being managed properly; denying you all the benefits that would offer. There are simple ways to get these backbone functions of your law firm marking plan on schedule, in sync and keep them that way.

The best way to do this is to develop a 12-month law firm marketing calendar. Each month should be broken down into detailed daily tasks. With a solid and organized plan of action, you will be able to refer to your law firm marketing calendar at the start of each day and know what goals you must accomplish before the close of business on that day.

For each month, the activities should include a variety of marketing strategies such as:

Direct mail efforts

Networking events

Database contacts

Promotional e-mail campaigns

Presentations

Trade shows

Follow-up sales phone calls

Warm calls into the database

Press releases

It is important to stagger the different activities for maximum effect. A major event should immediately be followed by phone calls or e-mails to keep the momentum moving in the right direction. It is important to follow up each event with some type of correspondence. The key is consistency and frequency.

Direct mail outs should also be timed in coordination with the follow-up phone calls and monthly e-zines. The e-mail campaigns, on the other hand, should fall on different days. This way you can eventually track the open and conversion rates and find out which day of the week produces better results for your various promotions. It is very important to remember to keep in touch with your prospects. Initiate some form of contact with them every two to three weeks at the very least. This creates a powerful combination of individual and electronic methods of touching base with each client. It is also a key part of successful law firm marketing.

Microsoft Outlook can be very helpful in setting up this process. Otherwise, any calendar function will suffice. It is highly recommended that you start your law firm marketing plan by laying out the overall strategies you want to use and can afford. Break down each strategy step-by-step. Then determine the dates by which you will have each step completed. Write each of these steps down on your law firm marketing calendar.

It may be helpful to print two or three months at a time and hang it in a prominent place in your office. This can help you stay on track when planning out your week. It will provide you with the specific weekly action steps you have chosen to take in an effort to build your law practice.

Some other action steps you can take include:

Set a goal for yourself to complete your marketing plan by a particular date

Write down your business goals. Make them specific, measurable, achievable, realistic and timed SMART goals

Find someone to hold you accountable for reaching your business goals: perhaps a mentor, business colleague or business coach, but not your significant other

Revisit your business goals and marketing plan at least four times a year to verify that you are on track and to help you focus on the next steps

Successful law firm marketing depends on a combination of marketing strategies and a realistic and thorough plan of action. It takes a high level of marketing to make any business a success, and law firms are no different. It is probably advisable and very realistic to plan on spending at least half, if not a majority, of your business time on marketing and promotional efforts.


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

Relaited Links:

• The Importance of Marketing Mix and the 4 Key Mix Elements
• The Importance of Marketing Mix and the 4 Key Mix Elements
• Make Money Online - How Hype Can Ruin Your Business

How to Succeed in Internet Marketing With Organic SEO

In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term 'Search Engine Optimization' did not even exist! website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or 'It's Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes 'modern' SEO. Organic SEO, if you really think about is a 'purist' approach to website optimization because nothing is a 'black box'. As a practitioner of Organic SEO, you know optimization; you don't just blindly trust it.

Organic SEO is based on a clear understanding of fundamental concepts, including:

- Search engines and how they work
Obviously, you cannot practice Organic SEO if you don't even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as 'key word density' or the ratio of keywords to the total number of words of content in a website. The gatherer of this statistical data is what is called a 'spider' or 'spider bot', which is a program whose function is to count the number of times a keyword appears in a website through a process called 'crawling'.

- Search Engine Optimization
You can't have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO's main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner's clear measure of success.

- Viral marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO practitioner. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website's link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

- Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO practitioner's dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the 'good' domain names already belong to someone, and this makes an Organic SEO practitioner's life more difficult.

- Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO practitioner's efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.

Becoming an Organic SEO practitioner is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the 'lazy man's SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website's needs.


About the Author

Seomul Evans is a SEO Services consultant specializing with leading dallas SEO Consulting.

Relaited Links:

• How To Drum Up More Business In Essex
• All You Need To Know About Internet Marketing Courses
• How To Drum Up More Business In Essex

The Keys to Developing Successful Marketing Strategies

A successful marketing strategy is judged by how effectively it can be used. Many people know that a successful marketing strategy puts a lot of different factors into consideration and uses these factors as a collective.

There are, however, five main keys to developing successful marketing strategies. Every successful entrepreneur will tell you that these five always play a part in the development of a successful marketing strategy:

1) Strengths - A successful marketing strategy always considers the various strengths that a company has. These strengths should be present within the company and the company should be able to use it in order to achieve the desired goal. It is clear that every company has strengths which it could use to gain advantages over the competition. These strengths could range from having more resources to having more experience. The strategy must utilize the strengths to the maximum. Every effort expended should be directed towards the achievement of the goal.

2) Weaknesses - Just as every company has strengths, every company also has its weaknesses. A successful marketing strategy needs to take these weaknesses into account and help people overcome them. A successful marketing strategy should be realistic regarding its weaknesses in order to truly be effective.

Successful marketing strategies have often turned potential weaknesses into strengths. Anything is possible with the right manipulation of a company's strength. By taking account of the potential weaknesses, a company will be able to find ways of coping for those weaknesses. They could actually remedy those weaknesses and make sure that they will not be the downfall of the company.

3) Opportunities - Successful marketing strategies have always taken advantage of every available opportunity for advancement. By taking account of existing opportunities, a company will be looking at the various stepping stones that it can use in order to achieve success. Various opportunities are always available in a market.

However, these opportunities are often shrouded and need a keen eye and a good sense to take advantage of them. In taking advantage of opportunities, however, the company must not lose sight of the main goal through which it can measure success.

4) Threats - Since the market contains opportunities for the company, it should also be mentioned that it does contain threats. People should be aware of any potential even that could bring a company to its knees.

Successful marketing strategies have always included methods of riding out these threats and adapting to them in such a way that they will endure them. The most successful marketing strategies, in fact, have actually been able to turn these threats into opportunities. Take BMW for example: when it was faced with the threat of being forbidden to manufacture airplanes, it took to manufacturing cars. That's a great way of turning a threat into an opportunity.

5) Implementation - A marketing strategy needs to be implemented in order to be successful. The implementation is the final test of how successful a marketing strategy actually is. It could be clever, it could be simple, it could be cunning, and it could be obvious. The successful marketing strategy is always implemented. Without this final test, the marketing strategy is just a marketing strategy. Success is determined by the use, not by the design.

These are the five keys to a successful marketing strategy. Mark them well, for they might help you to achieve success someday.


About the Author

Daegan Smith Is And Expert Online Marketer

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• 5 Law Firm Marketing Strategies to Retain Clients
• 4 Reasons Traditional Advertising Doesnt Work for Law Firm Marketing
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Have You Got An SEO Plan

Visitors who show up and leave 3 seconds later arent generally helpful,so you definitely want to lower your bounce rate.Visitors who do not visit again if they do not like the website,can mean the difference between success and failure of an online business.Therefore it is important to create a website which will be instantly liked by visitors. When a person returns to a website, it means the person finds it appealing and delivers the type of service it promises.

Search engines like google,Yahoo and MSN favour sites that have lots of inbound links, these links are classed as votes for your site. Using article writing and submission can provide permanent 1 way links to increase your link popularity. Search engines are a source of visitors and a way that people can find your home on the web. Search engines are also paying major attention to rss feeds right now so you want to ensure your site is rss compatible.

Search engine marketing gets the initial interest, but the web site makes the sale.If properly implemented, this will turn a visitor into a customer.Search engine optimization and marketing your site/company is extremely important and you should be focused on delivering targeted traffic and increasing sales from your website.Search engine marketing is one of the internet marketing areas that you should endeavour to specialise in to help you build a long successful client list .

Search engine optimization entails writing keyword-rich meta tags and enhanced content for your website based on targeted online research. Once the seo is implemented on the site, you can enroll the website into different search engines, such as google, yahoo, msn, and other major engines.

Online and e-mail discussion groups are some of the easiest ways to mingle with your potential customers. These groups are usually clubs of regulars, so get to know the people there on a human level, not just as a web address. Online marketers have the luxury of targeting by activity,for example, a kayak company can post advertisements on kayaking and canoing websites with the full knowledge that the audience has a related interest.

Web surfers read at a more frantic pace than even newspaper readers. Your job as a marketer is complicated because visitors to web sites are used to ads, sales pitches and offers. Web pages generally rank higher if they have many other web pages and web sites linking to them. Therefore you need to invest your time and energy ,into finding the tools and know-how ,to increase the number of visitors to your website. All of the major search engines will be able to place your companys site high in their rankings as a result of specific search terms used relating to your products and services.

Article advertising is one great way towards building your success online. If you only utilize your resources and creativity properly, it will bring your site to its peak. Adopting social media marketing has been difficult for the B2B business community. However a recent study has revealed that 69 of B2B buyers use social media to assist them in business development and decision making.

Interactive marketing is often thought of as only being web-based. But i certainly see the web as just the end result of an integrated marketing program. If you can develop and harness a passion for creating online advertising and online marketing solutions that achieve measurable results.You my friends will not only add value and business to your own sites but also be able to market that expertise to others. As the online community value vision, creativity and hard work conducted with respect and an unwavering sense of accountability.

Everything i have said above,is to try and help you make a decision on what you need to do to succeed online. Some of these tasks you can do for yourself quite easily, in fact probably most depending on your availability of time and level of commitment.My suggestions can definitely help you make more money from your internet presence, if you implement the stratagies i have provided to your business .

There are many proven internet marketing methods on the cutting edge of website promotion, and you can maximize your return on investment by implementing even just a few of them.


About the Author

Douglas Stuart is an Active Internet Marketeer.
Who provides..Practical Advice...and..Instruction..
On Internet and affiliate Marketing.
Find out how..You...can..Quickly...Expand Your Horizons
And Achieve Real...Success...on the Internet

At

Relaited Links:

• Creating Your Law Firm Marketing Calendar
• Why Do Direct Marketing?
• What Makes You Different? Hone Your Unique Selling Proposition (USP) or Perish

How To Stand Out At An Exhibition

Exhibition design has been a small part of the overall market until now where more businesses are showing up to exhibitions to advertise their products and services to the public that attend. Exhibition designers have to be able to design stands for a number of different events. They are conferences between businesses, public exhibitions such as the Chelsea Flower Show, industry exhibitions, for example a plumbers and builders convention. They are also able to set up stands for local businesses that want to advertise their products and expertise.

Exhibition designers need lots of practical skills to be able to create the many different stands that need to be built for each client as every business will have different needs to the next. These skills may include good design and drawing skills have a very good eye for colour and different shapes as each exhibition stand will be shaped differently and will have to grab the publics attention with in your face colour schemes and attractive combinations. They will also need good knowledge of computer based design programs where you can see the design in three dimensional formats very easily. Also, they need to be able to have a good interest in art and design due to the work being based all around creativity and design.

Communication is key within exhibition design because each business will have different needs and the designers will need to listen to the business to get the stand to their preferences. This means that all employees will need to have good communication skills and will need to be open to discussion and negotiation. Due to the complex nature of designing each individual stand most designers will let the business come and visit the stand before it is transported to the exhibitions to check that it is to their liking and there are no important pieces missing. This ensures that the business is 100 happy with the work and there are no mishaps.

Due to many different businesses attending an exhibition it is likely that you will find your direct competitors attending. This means you will need to make your stand and pitching much better than your competitors to ensure that you attract more attention towards your stand. This means that choosing the right style and colours for your stand is very important that will allow you to get a leg up on the competition. This is because attractive colour coordinations and bold styling will grab the attention of the people attending the exhibition and get them interested into the products or services you are advertising.

This is where the business and the exhibition designers will have to work together to produce the best stand possible. The business may also want some extras that may help to advertise the business. This may include TVs for videos of their products in action or running water for a plumbers stand for example. All of these little features are very important if the business wishes to attract attention and be successful at the exhibition.

The pitch is also very important and this is why the business will take its best employees at salesmanship and pitching as it will be the salesmans voice and discussion talk that may draw more attention to the stand. This means that sometimes the employees go on a training course that allows them to learn the tricks and skills needed to be able to deliver a good pitch and explanation.


About the Author

Exhibition expert Catherine Harvey looks at what makes an

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• 6 Keys to Creating a Strategic Law Firm Marketing Plan
• The Sure Path To Making Money Online For Beginners
• Benefit of Digital Media Products Online

The Importance of Marketing Mix and the 4 Key Mix Elements

The marketing mix section of your small business marketing plan concentrates on the tactics used to achieve the marketing and business plan. Those tactics can be categorized as the four Ps of marketing: product, price, promotion and placealso known as the distribution channel.

A common analogy used in describing marketing mix is relating the mix in marketing mix as being the ingredients in a recipe: you need to get the quantities of each element right or the result will not be what you need or expect.

Consider the following questions carefully when you build your marketing plan:

When developing your marketing tactics for the product, you must consider the features, advantages and benefits of the product. Define all the characteristics of your product. Define and rank which are most valuable to your target market Why are they valuable to your market Define what is unique about your product and why it has a competitive advantage something that is not easily duplicated. Consider conducting a marketing research survey to test your assumptions. You may be surprised to find out that what you thought was important to your market is not. Make sure you can address all these questions in your marketing plan.

Pricing your product sounds like a straightforward process but the reality is that it is a very complex process. At what stage in the life cycle is the product Product life cycle stages will influence price. Are you the high cost, high value provider Or the low cost, high volume provider Does your product have unique attributes that can not be easily duplicated Does your product have a competitive advantage not easily overcome Are you trying to buy your way into the market Be very careful with this buy-in strategy --it is often very challenging to move a low price up. Is this product a loss leader for your sales of another, more profitable product There are still more questions to consider when developing your price and you must analyze each answer carefully before determining the price for your product. Typically it is a good idea to plot your price attributes on a grid - you can visually see where you are on a grid and better assess if that is the right place to be.

Promotion includes a number of marketing communications tactics. Should you build a direct mail program is your product conducive to a printed description; do you have a good targeted mail list Can you market your product online Are traditional advertising methods print, radio, television the most appropriate What kind of budget do you have Does your product have a strong enough brand If not focus on building a stronger identity and brand. How can public relations efforts help you promote your product Can you successfully participate in trade shows and industry events to sell your product How will you craft your sales story: from sales letters to sales pitches Have you build measurements into each of your promotional vehicles Do you truly understand your market and your audience Recognize that you will need to use more than one of these tactics to launch a successful marketing campaign.

Place is how your product moves to market. What distribution channel will you use Will it be a business-to-business channel or a business-to-consumer channel Will you sell using your own sales staff, or will you outsource sales and use distributors or sales agents Can you sell your product online or must it be offline and in-person Is your market geography wide or narrow What are the implications of the answers to these questions on your marketing mix

When building and creating your marketing plan you must consider these elements of your marketing mix because they will have a significant impact positive if well planned and managed; negative if poorly planned and not managed on your products success or failure.

All small business owners go into business expecting success; not all plan for success. Ensure that your small business enjoys success by developing a strong strategic marketing plan that includes a comprehensive marketing mix.


About the Author

Kris Bovay owns Voice Marketing Inc, the business and marketing services company. Kris has worked for, and with, a range of small, medium and large businesses and has been able to help business owners focus on their challenges and improve their business results. Kris has a masters degree in business administration, with a specialty in marketing, operations, planning and strategy. For more business advice, visit

Relaited Links:

• 6 Keys to Creating a Strategic Law Firm Marketing Plan
• How Autoresponders Have Revolutionized Email Marketing
• The Sure Path To Making Money Online For Beginners

Melting Autoresponders and Shopping Carts into One Effective Marketing Tool

One of the most overlooked e-business tools on the internet today is the ability to integrate your shopping cart checkouts with an autoresponder in order to verify the information that was received at the time of purchase. This very simple and effective method offers two different e-business tools to the internet marketer. First, the built in system not only gives your clientele a sense of professionalism and that they just made a purchase from a reputable website, but it also helps to eliminate the costly mistakes caused by simple human error.

When you are setting up your website or improving an existing website you should be able to find shopping cart systems that come with the autoresponder systems already built into the program, which if course enables you to start preventing human error mistakes and building your professionalism right away.

Messages that let the consumer know that you appreciate their business and perhaps even mention that it generally takes 3 business days to send out their order or something more time specific to your site should be kept as a separate autoresponder message from the receipt of purchase. Build a little confidence with your customer or potential client by using your e-business tools to communicate appreciation. Everyone loves to be appreciated. Melting your shopping cart into an autoresponder message that makes a customer feel as though their business counts is a great way to head off those cancellations that can accompany an immediate receipt of sale. Since autoresponder messages that show the customer access to all of their sale information might encourage a quick rethink of the purchase, which can then lead to a cancellation of the purchase.

If you are going for a super effective e-business tool with your shopping cart and autoresponder integration system, take a brief line or two to remind the consumer why they made their purchase in the first place, and how they can expect to benefit from their purchase and what a smart and excellent decision they made. Dont coat it on too thick, but giving them the feeling that they made a purchase that is not only appreciated by you but also will be appreciated by them is just one more way to confirm the sale and cement the sale simultaneously.

This is also a perfect opportunity to apply your e-business tool to the power of impulse buying and accessory purchasing. If you have additional items that can help enhance their purchase, tell them about it. If you are running a super special that will save them money on something that they might need to enhance their purchase, by all means, let them know. In some cases, it is perfectly acceptable to write out a few lines explaining that you want to thank them for their purchase by offering them a discount on these items that will enhance their purchase or offer them a discount on their next purchase of made within a specific time frame. For example, you could plug in, "As our way of congratulating you on your new purchase, we are offering you a fabulous 30 off of your next purchase when made within the next 48 hours" or "We appreciate your business and we can also reward your decision to join the XYY team by offering any accessory item for a percentage off if purchased within the next six months." You want to leave them with the understanding that there is more that will benefit them and your e-business is happy to accommodate them to the best of your ability.

Use your autoresponder as an e-business tool rather than a method of harassing your customers. Do not send out chronic emails that will simply begin to annoy them and even dissuade them from future business with you. Think about how you feel about getting sales email too regularly. Cut your own autoresponder timing down to less than that and update your messages regularly to avoid duplicated effort.


About the Author

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Relaited Links:

• 5 Law Firm Marketing Strategies to Retain Clients
• The Importance of Marketing Mix and the 4 Key Mix Elements
• Really Simple Syndication is a Really Simple Internet Marketing Tool

SEO Marketing Strategies You Can't Afford To Miss

In the Internet, seo marketing is the way to go if you want your business to be seen and heard. There is such a thing as an SEO marketing specialist who aids clients and website owners in their quest to have bigger sales and more traffic to the site.

The Aim of SEO Marketing

SEO marketing has only one aim and that is to bring traffic to a certain site. Traffic is seen as prospective buyers and clients of the site owner. Therefore, traffic is a much needed "commodity". Many Internet users visit sites that they have been redirected to or sites that have been presented by search engine results, and they get hooked into these sites. In other words, some users do not specifically seek out that particular site but they might have been led to it by it being in the top ten high ranking sites presented during a search conducted via a search engine.

Now you see how important getting high ranking is during searches. Sites that rank in the top ten are most likely visited by more users than those that are ranked lower. Many users do not bother to look for more sites if they find what they are looking for in the first few sites presented in a search. This is why many sites employ search engine optimization methods to encourage higher ranking and to achieve successful SEO marketing.

The Value of SEO Marketing

The value of SEO marketing is that people who work to market your site know what they are doing and may be objective about what your site requires. SEO marketing is also a way of fully understanding how the search engines work and what is needed to meet the requirements of being in the top ten pages of a search engine.

SEO Marketing Tools and Strategies

There are many ways of getting your site in front of many Internet users. These strategies are all included in search engine optimization and website optimization. Most sites are optimized to suit the requirements of search engines. Many search engines index and catalog sites in accordance to the data and information that the site owners have submitted and the data and information that the search engine crawlers have gleaned from the web site. The way that the data and information are placed in the site is important and so is the submissions that are given to the search engines. It is the role of the SEO marketing expert to be able to fully recognize the right data and information to supply for the site and submit to the search engines. Many SEO marketing companies hire SEO marketing consultants to accommodate the increasing demand for quality SEO marketing experts that can handle search engine optimization and SEO marketing for various sites

Among the many SEO marketing tools that can propel a site to the first page of a search engine result is content. Content that is relevant to the site is what sites need to make it stand out from others that have irrelevant content and improper web design. This is the importance of keyword or key phrases that are integrated ion to the article used for the site. These articles carry the information that robotic crawlers need in order to properly index a site according to what it contains and what it can offer to users.

SEO marketing strategies also include designing the web site in such a way as to make it easier to use and for the texts and images to load quickly. It is important for the web site to be quick loading in order to hold the attention of the users. Sites that take too long to load or have large images that hinder quick access to the texts will most likely be abandoned by the users in favor for a much faster site. Part of SEO marketing is to meet the demands and needs of the people by providing a web site that has relevance and the information that the users need.

The problem with SEO marketing is that there is a fine line of distinction between black hat and white hat methodologies. Some SEO experts employ underhand methods to gain high ranking for their clients' sites. Many overzealous SEO experts might integrate a few well placed codes and hidden texts that could raise the ranking of a certain web site. Human users will not be able to see these codes and text but the robotic spiders and crawlers used by the search engines to help index a site will be able to read these and gather these as relevant information regarding the site. The results of these actions will lead to the site being banned from the search engine and the SEO company might be included with this. It is best to practice white hat methods of SEO marketing to have long lasting results.


About the Author

Seomul Evans is a SEO Marketing Services consultant specializing in organic SEO Marketing.

Relaited Links:

• SEO Marketing Strategies You Can't Afford To Miss
• The Importance of Marketing Mix and the 4 Key Mix Elements
• The Importance of Marketing Mix and the 4 Key Mix Elements