Comfortable Marketing

Wednesday, May 13, 2009

How to Drive Free Traffic to Your Website - Part One

How do you drive free traffic to your website? In this article, I am going explain to you the system that you can use almost immediately and start implementing to your online business today!

In order to get free traffic flowing to your website, you need to follow these few steps in the A9 Process.

STEP ONE: Write an article.

This article needs to be between 400 and 700 words long. Make sure you are writing good content about your business. The key is to have your viewers learn and benefit from the information you are giving.

Tips to Writing an Article: If you have an information product you want to sell, you should take your product and break it down into small pieces. These pieces will become the articles, so to speak. If you do not like writing articles, or writing at all for that matter, you have the option to outsource it.

Here are a few places you can outsource your article to:

Elance
GuestProfessor
TheRealArticleFactory
ThePhantomWriters
Content-Writer
ArticleAuthors

STEP TWO: Submit your Article

By submitting your article to an article submission website, other websites will pick up your information and pass it around as well.

Here are a few things you need to do before you submit your article:

Create a summary about your article.

Always create a "Call To Auction" section at the bottom of every article.

Example: There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that go here promoting tips dot com.

So where do you submit your article to? Well here is a list of 60 article submission sites that you can go register to and start submitting your articles this task is a little time consuming but well worth it!

Articlebiz
Articlecity
Articledashboard
Ezinearticles
Selfgrowth

STEP THREE: Rework your article into a press release and then submit.

To rework your article into a press release, you need to visit this site: (http://www.prwebdirect.com/pressreleasetips.php#format) when you go to this website, it will explain exactly what you will need to do in order to format your press release correctly. A press release needs to be more like an announcement, rather then just news being given (like an article is traditionally written). However you want to stick with the content you have already come up with, you're just changing it to fit a different media.

Once you have completed your press release, it is now time to submit it to press release submission websites. There are two different ways you can do this:

1) The FREE way where you go out to all the free press release submission websites and post your information
OR
2) You can use pr web direct and pay to have your press release submitted.

Both have equally good ways to submit your article, but obviously the paid was is a little less work. Just like submitting your article you will do the same steps submitting your press release. This step is highly important because press releases get passed around the internet like wild fire there are thousand so new sites, news rooms, and trade magazines that will pick up your information and post it on their

Here is a list of places you can go to and start submitting your press releases for free today:

i-newswire clickpress
free-press-release
express-press-release
1888pressrelease
pr9

There are many different tactics to marketing your company online but nothing makes sense unless you know the right strategies and how to put them in place. Search Engine Marketing is the most powerful way to drive traffic on the net. When you combine link building strategies with pay per click advertisement you can control your traffic.

About the Author

Search Engine Marketing is the
most powerful way to drive traffic on the net. When you combine link building
strategies with pay per click advertisement you can control your traffic.
Discover how to explode the traffic to your website. Sign up right now for our
FREE newsletter to find out how to do exactly that go here:
http://www.directhorizoninc.com


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Sunday, May 10, 2009

How Smart Companies are Opening New Multi-Channel Markets

The race is on. Brick and mortar companies are rapidly shifting to multi-channel markets primarily through e-commerce sites targeting customers locally, regionally and nationally. E-commerce is not eliminating brick and mortar stores but opening up new venues or other ways to sell products and services.

In the process these companies are eliminating ineffective traditional marketing and using search optimization and search marketing instead. These companies are searching for online solutions that automate the buying process and create 24/7 sales.

The relationship of online sales to offline sales is becoming more blurred and more complicated. For some products, especially high consideration products like automobiles, consumers research online to learn what they need to know and then purchase offline.

Other products are researched offline and bought online; this is a strong trend that many specialty stores are now seeing. The consumer will get the 'look and feel' of a product and then buy it cheaper online.

Many of these specialty stores are finding it increasingly difficult to remain competitive as their cost of sales is greater than e-commerce stores.

Flexible entrepreneurs are now using their offline presence to drive online sales. Others are using their online presence to drive offline sales. Many companies are now doing both.

Companies now have these new options thanks to search technology and especially "local search". Companies can now target local, regional and global prospects and customers by using organic and pay-per-click marketing campaigns.

The initial beneficiaries of this new technology are those companies using local search; geocentric local search technology has now made it much easier to market across a region instead of just a locale. Many brick and mortar stores are finding innovative ways to leverage search technology to boost their brick and mortar products and services.

For 25 years Mike Fine ran Fineline Screen Printing before expanding into Cheapfasttees. Mike had been doing business only locally because marketing outside his immediate area was prohibitively expensive.

Using search technology and his existing screen printing facility, Mike now offers a discounted volume product he can sell throughout the United States. It all began as Mike's local market stagnated he began looking at ways to utilize the excess capacity of his equipment.

"When I looked at my equipment over a 24 hour period I found that most of the equipment wasn't being used most of the time," said Mike, "and since I was paying for it all of the time, it occurred to me that it wouldn't cost me more to use it more and expand my sales through an e-commerce website. Cheapfasttees was the natural business evolution for me."

Many companies already have a good infrastructure in place with fully operational phone and computer systems. Only minor changes in inventory tracking and bookkeeping are needed to accommodate new online business.

Strangely the biggest challenges many of these companies face is psychological.

E-commerce and search marketing have advanced so quickly many companies have found the necessary mental adjustments difficult and at times impossible. E-commerce requires some degree of computer sophistication but the biggest challenge is implementing effective search marketing campaign strategies.

This requires a change of mindset or a 'shift in the Gestalt' as managers and owners are faced with the new realities of search marketing. Search marketing must be developed and implemented internally and old style managers often resist taking on these new tasks.

But many entrepreneurs now realize that if they don't take control of their search marketing strategy their competitors will and beat them to it. This is because the markets are unforgiving of those that decide search marketing is optional.

Even local businesses are discovering they are losing business to competitors that are able to run effective local search marketing campaigns.

"It's simply a matter of being found by those that are ready to buy," says Mike of Cheapfasttees.

About the Author

Jack D. Deal owns JD Deal Business Consulting, Carmel and Santa Cruz, California 95062 831-457-8806. Related articles, ideas, strategies, tactics and tips can be found at and .


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