Comfortable Marketing

Saturday, March 28, 2009

Internet Marketing Explained In the Simplest Manner Possible

Internet marketing, also commonly referred to as online marketing and web marketing, is the art of marketing something over the Internet.It could be anything - a product, a service, a business, and more.This, in my opinion, is Internet marketing explained in a nutshell.

If you are a small business owner, web marketing is your best chance to put your business on the map and get a lot of customers.Customers inside and outside of your traditional marketing area.

It is very effective and can get you the results you want because you can target you online ads just the way you do your traditional advertising - plus the feedback, the results are known instantly.

The best part is that you do not have to spend a fortune because with pay per click or pay per action advertising you only pay when someone takes action - unlike a radio commercial that costs the same per minute even if that day none of your prospects are listening to the station.

It sounds interesting, doesn't it?Let us now take a look at small business Internet marketing and how it can help you improve your business.

As someone who has a lot of experience in online marketing, I try to clear people's doubts all the time.One of the most important questions a lot of people ask me is this - how does online marketing help small businesses like mine?

I can easily understand why they ask me this question.A lot of people are eager to start or grow their small business, but are unsure of how successful their marketing promotion efforts will be.Let me tell you something - an Internet marketing expert can help your small business grow like you could have never imagined because they think outside the box, looking at strategies you might never have considered.

Small business Internet marketing is all about three important things - creating a strong online presence for the business, getting a lot of traffic - the right people searching for what you provide, and converting the traffic into sales and inquiries.

If you consult a good web marketing consultant, he or she will be able to give you a clear idea of how they would promote your small business and increase leads.Most experts fees range from a few hundred dollars to a few thousands dollars - but the good ones will get you results, so it might be worth the extra expense.

One of the great things about small business Internet marketing is that the return on investment is extremely high.Let's say you spend a $1000 on an Internet marketing package.A good expert will be able to generate a lot of organic traffic to your site and convert it into sales as well.

Just imagine - if your web site gets thousands of visitors every day, you will be able to make a killer income even if a very small percentage of those visitors buy your product or service.The revenue generated will be a lot more than the investment you made.

Finding an Internet marketing expert is very simple.You can get in touch with them, get a quote, get to know about their credentials, and then choose the one who suits your budget best.

Remember - it is all about letting the customer know about your business so that he can buy from you.This, like I already said, is Internet marketing explained in a nutshell.


About the Author

Successful business owners understand that small business Internet marketing is the most cost effective method for connecting with potential customers locally & globally.

Learn more about Internet marketing for small business, visit Internet marketing explained for small businesses wanting to leverage the current success online.Join the discussion.

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Friday, March 27, 2009

How To Build A Killer Squidoo Lens For Marketing Online

Squidoo is quickly becoming a great way to market a business online and earn income via affiliate programs.In case you don't know, Squidoo is a free resource that allows anyone to build web pages (referred to as "lenses") about anything and everything.From an Internet Marketing perspective, these lenses can be extremely search engine friendly and drive massive traffic to your website.

Here are 10 strategies to build a great Squidoo lens that will bring traffic and money your way.

1.Make sure you completely fill out your entire Squidoo profile.This includes adding an interesting bio about yourself and a photo that represents you.Doing this will let people on Squidoo know what you're about and encourage them to read more of your lenses


2.

The name you choose for your lens is very important.Your title needs to be unique and catchy rather than bland and generic.The title also needs to point out exactly what the page is about and should include search terms that people would use when seeking out the info you are providing.

For example, the title "Why Dalmatians Are The Coolest Dogs Ever!" beats the pants off "About Dalmatian Dogs".

3.Write a quality introduction that is appealing and informative to the reader.Your intro should also contain keyword / search terms in order for the search engines to recognize you.Remember that the first line of your intro is often what shows up in the search engines so make sure that it displays your purpose of the lens and targeted keywords.

4.Write killer content that people will enjoy.If you lens lacks content, doesn't entertain or doesn't inform people than nobody is going to want to read it.Pick subjects that you know something about and share your experiences.If people see you are excited that will get them fired up too.As always, don't forget to include your keywords and search terms throughout the copy but make sure you don't go overboard with this (ie.keyword spamming).

5.Include targeted links to related content.Remember that search engines notice not only who is linking to you, but also who you are linking to.Make sure that when you do link to related websites you use targeted words and phrases as your links.For example, if you are writing about Mini Coopers your outgoing links should say something like, "For more info, check out this website on Mini Coopers" instead of just "Click here".You can also add Amazon and other modules that can help with this.

6.Don't forget the graphics.Graphics will help break up your content and encourage people to continue reading.

7.Make sure that you tag your lens with 10 to 30 phrases and keywords that people might search for when looking for your topic.

8.Provide a variety of content.Large blocks of text, ads, graphics, etc can easily lose your reader's attention.Mix it up and spread your lens out.

9.Encourage people to come back to your lens by providing a guestbook and poll.You also want to update or change your content every once in awhile which will help you with the search engines.

10.Make sure you proofread before you publish.Grammar and spelling do matter so utilize your spellchecker and read through your content a few times before you go live.It's also a good idea to have others read your stuff over to catch anything you might have missed.

So now all that's left for you to do is take action and start Squidooing!By putting all these strategies to use it won't take long until you are enjoying targeted traffic to your website compliments of your new Squidoo lenses.


About the Author

Josh Bradley is an online marketing specialist that has developed many products and services relating to the Internet business industry.

Check out his website at HomeBizGalaxy.com to take advantage of FREE training, expert articles and "insider" information about increasing your profits from home.

While your at HomeBizGalaxy.com make sure you sign up for the HomeBizGalaxy Ezine.As a subscriber you instantly gain access to 10 of our highly requested ebooks ($200 value) that cover every aspect of making money on the Internet.

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Thursday, March 26, 2009

What Are Private Label Rights: How Can You Make Money with PLR?

There are a number of ways you can use Private Label Rights (PLR) content in your quest to earn money online.You may have a number of PLR reports, ebooks, or series of articles taking up space on your hard drive right now.Dust them off and let's put them to use.

What is PLR and How Is It Different From Public Domain Material?
Private Label Rights content is written material that is offered to more than one person for their own use.The rights granted can range from the right to use the information for personal use only, to allowing the person to put their name on it, change it, sell it and resell it.The next section gives a more extensive description of rights.You are probably already familiar with private label rights products.If you've ever been in a grocery store or drugstore, you've seen the store brand being sold next to the national brand of medicines, canned foods, toilet paper and lots of other products.Those are private label products.

What we refer to here as PLR material is written content, but private label rights can be applied to graphics, videos, and software.There is even music PLR.

Public Domain is not the same thing as PLR.Public Domain material is the material where the copyright has expired.Public Domain content can be packaged and sold, or incorporated in a derivative work but it can not be edited, or claimed as your own work.The author's name has to remain on the work.

Public Domain material can be accessed by anyone and used by anyone.PLR content usually has a limited distribution.

Examples of Rights Granted For PLR


There are lots of ways you can make money using Private Label Rights written materials.

Most PLR comes with limitations on how it can be used.When buying PLR make sure you understand the rights.If you don't agree with the rights don't buy the content.

[YES] Private use
Learn from the materials but you can't do anything else with the content.

[YES] Can be sold
Sell the content as an ebook and keep the profit.
Set up an affiliate program and your affiliates can sell the content as long as you remain in control of it.You have to provide the download link and collect the money and pay your affiliates.Or you can use a program such as Clickbank which collects the money and then pays you and the affiliate.

[YES] Can be given away as an incentive
Use the content as a freebie to motivate people to sign up for your list.
Or just give it away.

[YES] Can be packaged with other paid products
If you have other materials on the same subject that you're selling, combine the content and sell it all together.

[YES] Can be offered as a bonus with paid product
Give the content as a bonus when you sell a product.

[YES] Can Be submitted to article directories (follow their Terms of Service - TOS)
If the article directory says the content has to be 100% written by you, or you have to have exclusive rights to the content, you can't submit PLR content.
You can rewrite it to fit their TOS.

[YES] Can be used as web content
self explanatory


[YES] Can be used as an e-course/autoresponder sequence
Set it up as a series for your autoresponder or sell it as an e-course that's set up on an autoresponder.


[YES] Can be used as blog posts
Self explanatory


[YES] Can be broken down into smaller articles
Break the ebook or report into smaller chunks and use those as articles, web pages or blog posts.


[YES] Can be combined to create longer articles
Combine shorter articles into a longer article.
Or combine a number of shorter articles into a report or ebook.

[YES] Can be edited.
You can change the content however you wish, as much or as little as you wish.

[YES] Can have your name put on them
Put your name on the material as the author.

[YES] Can sell Resale Rights
Selling the rights to resell the content.
The person you sell resale rights to can then sell the content without paying you any additional money.But that person can't sell the rights to sell the content to anyone else.Resale rights don't mean you can change the content, add to it, edit it, or put your name on it, unless these other rights are granted as well.

[YES] Can sell Master Resale Rights
One step further than resale rights.
The person can sell the rights to sell the content to anyone else and they can then resell the content and so forth.

[YES] Can sell Private Label Rights
Selling the private label rights to the material.

[YES] Can be added to membership sites


The material is added to a membership site.

There are several different kinds of membership sites.And some writers differentiate the rights based on whether the membership is paid or free.Or whether the content is informational only (personal use) for the members or any rights can be passed on to the members.

[YES] Can be offered through auction sites
Can be sold or given away through an auction site.


About the Author

Free report Pump UP Your Profits With Private Label Right Content Dee Power is the author of several nonfiction books and 30 Day Action Plan Earn Money Online System.

Try the first 3 days at no charge.

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Are you Looking For Posting Programs For Craigslist?

If you are an Internet Marketer or you are trying to promote something online, you know some of the hottest spots are places like Craigslist and Myspace.

Personally I think cl rocks but unfortunately it takes a lot of time to make posts on cl and you have a lot of stuff going against you.There are the phone verified accounts you need if you're going to post in certain areas, there is the "spinning" of the ads because you can't post duplicates.And worse of all there are the ghosted ads.

If you have ever religiously tried posting on craigslist you know all about the ghosted ads and frankly, they suck.A ghosted ad happens when you post an ad, verify it, and click the verification link.Usually CL will say something like "your ad will appear in 15-20 minutes".So you sit and wait, hoping, wishing.But it never shows up.

That is a ghosted ad.It exists to you but no one else can see it because for whatever reason, cl decided not to post it.This can become increasingly annoying especially if you utilize cl to make money!I have never done anything too hardcore on Craigslist but, I have tried to post my business ad in a few cities and I have gotten flagged and ghosted.This is really frustrating!

There is hope, however!Recently I was searching online because I kept hearing about this posting software you could use for cl ads.Its supposed to make your life a whole lot easier and its supposed to keep you from getting ghosted and this is done by using proxies amongst other "tricks".The website I found I had a ton of information such as:


Learn the secret of how to set up your very own PRIVATE proxy server.

Semi-automate your cl posting absolutely FREE so you spend less time doing manual and repetitive tasks and more time making money!

Use FREE software to rotate through your IPs automatically so you can focus more on making money on Craigslist and less on worrying about changing your IP and remaining anonymous.

Learn cl posting tips for FREE that many other membership sites charge hundreds of dollars for.These tips and tricks will help you to post better and convert traffic more effectively.

Everyone recognizes that on the Internet, traffic equals money.Craigslist is a supercharged highway full of traffic!It really is that Simple to get traffic to your website and begin making money.If you want to make money you need to think outside of the box.This is thinking outside of the box.

Every single day that your ads aren't on cl, you are letting some other advertiser to steal your money!One of the main focuses and point of sales of this site is that you can efficiently have this working for you whether you're in the US or you live elsewhere Internationally.Some programs have restrictions for usage and this one does not!

I really like software programs such as these because they are informational, affordable and they work.Plus the website I found will actually allow you to view a live presentation so you can see how it works!If you want you could even do a review search online just to see what other people are saying about it!


About the Author

This author is a HUGE fan of Craigslist Proxy


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Sunday, March 22, 2009

Internet Marketing Elements That May Affect Your Home Based Business

At present, many people are choosing Internet Marketing to earn full time income.A lot of individuals who are working at home and managing their home based businesses whether partly or entirely dependant on Internet Marketing as an effective source to make money.Regardless it is individual or company, both need to fully understand the concept of Internet Marketing and keep in mind several factors that might really affect their business if not considered.

As any other profession, Internet Marketers are facing some challenges and obstacles which may eventually lead to reduce the chances of their success or in other words slow down the phase of their work.The main challenges are the language and culture barriers that may cause some problems for Internet Marketers while interacting with their customers and other partner websites.

Therefore, there is a pressing need to develop kind of programs that would help in translating any language to different languages that would be understandable to the customer.Not to forget the cultural differences like principles and customs that play a role in a lot of peoples lives and put that in consideration too.

May I also emphasize on the importance of a good management as well as a clear vision while marketing on the internet to cope up with the rapid changes in the market on both local and international levels.Also keep in mind that marketing is a difficult job to perform generally and it might not work if the people working in this field do not understand it very well.

So talking about the Arab World, this might be one of the main challenges that is facing Internet Marketing companies here, considering that what happens in most of the Arabic companies is only an attempt to market electronically but really without any supporting specialty.

Often, these companies fail to copy the means and methods shown in the different internet websites that in many cases do not succeed to communicate the message or to present the overall product to the end customer.Adding to that, according to some online marketing experts, these copied methods will not aim to more than either experimenting what might work and waiting for the reaction or applying the trick and seduce strategies similar to any other traditional marketing transaction.

Privacy and Confidentiality also considered among the obstacles that face people working in this field.In other words, the number of customers who adopt the idea of shopping and dealing through the internet will definitely affect its popularity, especially that most of the electronic transactions require getting some information from customers such as name, nationality, address and payment method.For this reason, there is a need to incorporate special security softwares and plug-ins to maintain the privacy and confidentiality of the commercial transactions and encrypting the electronic payment system to avoid suspicious and fraudulent activities.

Other concerns to the privacy factor include the necessity of introducing the laws and procedures to regulate the internet marketing operations and preserve copying and publishing rights on the web as well as develop the financial and commercial systems to facilitate online marketing activities.

It is also very important to educate and make individuals and organizations aware about the internet and its effects on our modern lives especially in those countries who are still behind in using the internet.

The good news though is in spite of the challenges facing Internet Marketing as discussed above, Information Technology experts are optimistic that Internet Marketing jobs are going to get better opportunities and seekers in the coming days with the wide spread of the internet and the huge circular of commercial and intellectual transactions already happening through it.

International Trade Organization for instance, has published a report that illustrates that number of internet users in the world have increased to more than 100 million users in 2005 which 1/3 were from the United States itself.The report has also stated that the expected business transactions that are taking place through the internet will constitute about 70% of the total global trade by 2010.


About the Author

Mona Abdulla is the owner of http://www.

AutomatedNotes.com and reviews popular home business ideas and opportunities.With Automated Notes you can get your own home business website setup to earn multiple streams of income within 24 hours.Click here to start your own home business today!

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