Comfortable Marketing

Friday, February 13, 2009

Using Product Recommendations to Increase Your Bottom Line in Affiliate Marketing

There are loads of methods that you can grow your earnings and keep up your accounts which you have worked so diligently for already.A lot of the techniques and methods can be learned easily.There is no need to go anywhere or look any further.The methods are found online, 24 hours a day and all 7 days a week.One of the more vital methods of making more on your affiliate marketing bottom line and sale is by using product recommendations.

A lot of marketers understand recommendations are one of the best and effective methods of promoting a any product.When the customer or visitor believes in you enough, it is very likely that they will as well trust your recommendations.You should be very cautious when using this approach, though.If you begin to promote anything by recommendation, your credibility will probably lose its weight.This is more often the case if the recommendation is seemingly over hyped and without much merit.

Do not be scared to talk about anything that you don't like about a particular product or service.Instead of losing any credibility for you, this is likely to make your recommendations seem much more realistic and is likely to bring up your credibility.Keep in mind, that if your prospects are particularly interested in the thing you are offering, they will be more than happy to find out what the product has to offer, and what is not so good, and especially the way in which the product will be of use to them.

When you are recommending a particular product, there are a few things to keep in mind that will make it work more efficiently and to your advantage.Here is a saying from a top internet marketer; you should keep in mind this simple equation: price resistance diminishes in direct proportion to trust.So, if the visitor has the feeling and belief that you have expertise in your niche, this will more likely than not compel them to making a purchase.So remember that, if you are not showing any confidence and self-assurance in recommending your products, the visitor is likely to feel the same way and will go and look for another product or service that they feel is more beneficial.

So how do you create of establish a presents that exudes expertise?One of the best ways is by offering different and creative solutions that cant be found anywhere else.Also remember to present proof that what you are showing works as you have said.This can be done by providing prominent testimonials and comments from credible and known personalities, in related fields of course.

You should stay away from hype as much as possible.It is best to present your self in low key and confident, than to be boastful about getting attention.Your goal is that you do not want to be seen as unprofessional and allow that thought be prominent in minds of your possible customers and clients, now would you?

It's always advised to be cool and self-assured at all times.And never forget; your prospects are not likely to be stupid.A lot of them maybe getting tips from experts and might actually have understanding about the things that you know.If you reinforce your methods with strong facts and data, this will definitely make people put in hundreds, and even a lot more money on your promotions.But if you do not have this information, your customers will be clever enough to seek out and look at your competitor's website and what they have on offer.

When recommending a product, it is also vital that you also give away promotional freebies.Visitors likely to be familiar with the tradition of handing out freebies in order to promote your own products, but there are not that many people do it to promote affiliate products.You should offer freebies which will promote and also have some information contained in them about your products or services.

Before you decide to recommend a product, it is a good technique for you to try and test the product and its support, but not a must.You shouldn't run the chance of advertising rubbish products or services.Obviously this is bad after how long it has taken you to build up your credibility and your trust from your visitors.All that it will take to mess up your credibility is only one silly mistake from you.

Where you can, it's best to recommend a product which you have 100% confidence in.Having a look at the products support is probably the first thing before you start to recommend so that the visitors you are refer it to are not being left with no help for their predicament when a problem comes up.

It's good to look at the affiliate market and to view the techniques that are being used.You might find that you haven't been focusing on the right recommendations which your products should be getting.It's not always your plan of action that is making your program work.So remember make good product recommendation and one of the few that are successful.


About the Author

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Top Affiliate Programs


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Wednesday, February 11, 2009

Improve The ROI Of Your Dental Website Design With Online Marketing

Good dental website design will bring in new patients for any practice, regardless of size.If you seek to grow the numbers of patients to increase the profitability of your practice, consider using some online marketing techniques to increase the effectiveness of your dentist sites.These techniques will build on your relationship with current patients, will bring in new clients by showing your expertise, and will provide information on new dental treatments to your existing patients, encouraging them to schedule a consultation to see if these new treatments will work for them.

Blogging


An easy an effective way to improve the return on investment is by blogging.

A blog gives you the ideal chance to connect with new and existing patients on a personal level.Blogs can work to answer patient questions, inform patients about any sales or treatment discount specials you offer, provide news about new dental techniques and procedures, give information about things happening within your practice, introduce staff members, and much more.

In addition to providing information, blogging can bring new visitors to your dentist website design when written with search engine optimization in mind.While dentist sites usually contain written blogs, there are other alternatives.Video posts and becoming more popular because they are convenient and provide visitors with a sense of your voice, personality, and character so visitors can be visually familiar with you before scheduling an appointment.They also provide potential patients with a look at your office.Audio posts are even simpler to put together than video posts since you can usually record them easily from your computer for quick uploading to your website.

E-Mail Marketing


By integrating an e-mail newsletter signup within your dental website design, you will have an additional outlet for marketing to new and existing patients.

An e-mail newsletter can work similar to blogging on your dentist sites.Newsletters serve as a way to provide information about your practice.Another benefit of e-mail marketing is that your newsletter subscribers are likely to forward your e-mails to friends and family, increasing your reach further.In addition, e-mail marketing is cheap, much less expensive than printing a newsletter and paying for pricey postage.

Press Releases And Articles


Another effective tactic for great dental website design includes using press releases and search engine optimized online articles to improve the search engine rankings of your dentist sites.

This will also provide you with links that lead directly to your website.Press releases have a wide audience.When submitted through a news service, they can be picked up by any news medium throughout the world, including famous newspapers, television news networks, magazines, RSS feeds, online news outlets like Yahoo news and google news.Many other websites may even pick up your article or press release to display on their site, providing you with a link where visitors to their site can click to directly visit your online practice.

With excellent dental website design and a few marketing tactics, your dentist sites can show a massive return on investment.With a little promotion, your existing patients will refer their friends and family.Your website will also work to bring in new patients on its own.As you continue to promote your dental website, it will serve as the perfect business partner to make your practice a profitable success.


About the Author

Christine O'Kelly is an author for the dental website design experts at Officite.

With their performance based dentist sites, they have generated more than 100,000 appointment requests.

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Tuesday, February 10, 2009

5 Reasons to Avoid Twitter, and Why You Should Not

If you are not familiar with Twitter then you are probably not up to speed on social networking.But if you have not decided to create a Twitter account, you are definitely not alone.Many internet marketers are wary of using Twitter for a number of reasons.Here are the top 5.

1.Useless Information.It is true that many Twitter users update their Twitters with completely useless information.Do you really need to know that someone just finished their second cup of coffee or is leaving the office early for a pedicure?The good news is that if you find that you do not particularly enjoy a person s tweets, you do not have to continue following them.But do not eliminate this option altogether.One of the most important aspects of Web 2.0 is engaging people in all aspects of their lives, even the mundane stuff.Share yourself, welcome the opportunity to let others share themselves with you, and you will go a long way toward building a loyal customer base.People are much more willing to do business with you if they think you have a vested interest in their needs and thoughts.

2.It is a Waste of My Time.This is probably the most valid reason of all.But the truth is that many marketers generate traffic and leads when potential customers find them through Twitter.When the content you share is relevant and high-quality, you can drive visitors to your website to learn more.Twitter is simply another tool for online marketing, so do not write it off until you have given it a shot to see what it can do for you.Do some of your own research to discover the multitude of business uses for Twitter and you might just be convinced that It is not a total waste of time after all.

3.It is Time-Consuming.Like any online endeavor, you can blow a lot of valuable time following your streams and entering your own tweets.But you can salvage some of your time by using RSS feeds to follow relevant conversations.Visit search.twitter.com and click on the link to Feed for this query.You can then follow the conversations that are most important and relevant to you and your business.If that is not optimal for you, simply discipline yourself to check only once or twice per day.

4.Twitter Does not Cater to My Customers.Before you decide that your customers are not on Twitter, look for yourself.Go to Search(dot)Twitter(dot)com.Search for the name of your company, the name of your product, and keywords relevant to your business.If you are afraid that your market may be too niche-y for Twitter, remember that your job as a marketer is to find people where they are.If there are a few folks on Twitter within your niche, put yourself there as well.

5.It Could Lead to Bad Press.Whether you are on Twitter or not, people are still talking about you, and you need to know about it.Even if there is poor feedback on Twitter, you need the opportunity to let folks know that you are aware and that you are going to do something about whatever it is that has disappointed them.If you respond quickly to the concerns of your detractors, you will go a long way towards putting out potentially damaging fires.Thoughtful responses make a huge difference in customer attitudes.Remember that if a critical mass of bloggers pick up on negative press and write about it themselves, things can get out of hand very quickly.On the other hand, you can make a great name for yourself if you address customer concerns promptly and tactfully.

There you have it.No more excuses for avoiding Twitter.Even if you think It is the most ridiculous tool ever invented, you still need to check it out for yourself.Give it some time and see what it can do for you.Explore different applications of this valuable tool and let it help you grow your business.


About the Author

Seomul Evans is a seo expert with a leading SEO company specializing in Internet Search Engines and a contributor of Social Media articles


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Monday, February 9, 2009

5 Reasons to Avoid Twitter, and Why You Should Not

If you are not familiar with Twitter then you are probably not up to speed on social networking.But if you have not decided to create a Twitter account, you are definitely not alone.Many internet marketers are wary of using Twitter for a number of reasons.Here are the top 5.

1.Useless Information.It is true that many Twitter users update their Twitters with completely useless information.Do you really need to know that someone just finished their second cup of coffee or is leaving the office early for a pedicure?The good news is that if you find that you do not particularly enjoy a person s tweets, you do not have to continue following them.But do not eliminate this option altogether.One of the most important aspects of Web 2.0 is engaging people in all aspects of their lives, even the mundane stuff.Share yourself, welcome the opportunity to let others share themselves with you, and you will go a long way toward building a loyal customer base.People are much more willing to do business with you if they think you have a vested interest in their needs and thoughts.

2.It is a Waste of My Time.This is probably the most valid reason of all.But the truth is that many marketers generate traffic and leads when potential customers find them through Twitter.When the content you share is relevant and high-quality, you can drive visitors to your website to learn more.Twitter is simply another tool for online marketing, so do not write it off until you have given it a shot to see what it can do for you.Do some of your own research to discover the multitude of business uses for Twitter and you might just be convinced that It is not a total waste of time after all.

3.It is Time-Consuming.Like any online endeavor, you can blow a lot of valuable time following your streams and entering your own tweets.But you can salvage some of your time by using RSS feeds to follow relevant conversations.Visit search.twitter.com and click on the link to Feed for this query.You can then follow the conversations that are most important and relevant to you and your business.If that is not optimal for you, simply discipline yourself to check only once or twice per day.

4.Twitter Does not Cater to My Customers.Before you decide that your customers are not on Twitter, look for yourself.Go to Search(dot)Twitter(dot)com.Search for the name of your company, the name of your product, and keywords relevant to your business.If you are afraid that your market may be too niche-y for Twitter, remember that your job as a marketer is to find people where they are.If there are a few folks on Twitter within your niche, put yourself there as well.

5.It Could Lead to Bad Press.Whether you are on Twitter or not, people are still talking about you, and you need to know about it.Even if there is poor feedback on Twitter, you need the opportunity to let folks know that you are aware and that you are going to do something about whatever it is that has disappointed them.If you respond quickly to the concerns of your detractors, you will go a long way towards putting out potentially damaging fires.Thoughtful responses make a huge difference in customer attitudes.Remember that if a critical mass of bloggers pick up on negative press and write about it themselves, things can get out of hand very quickly.On the other hand, you can make a great name for yourself if you address customer concerns promptly and tactfully.

There you have it.No more excuses for avoiding Twitter.Even if you think It is the most ridiculous tool ever invented, you still need to check it out for yourself.Give it some time and see what it can do for you.Explore different applications of this valuable tool and let it help you grow your business.


About the Author

Seomul Evans is a seo expert with a leading SEO company specializing in Internet Search Engines and a contributor of Social Media articles


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Repurpose Your Content and Stop Working So Hard!

You're working too hard and you're not making enough money.

I know that seems like a brash statement, but I've worked with enough small business owners to presume that it's probably true for you.The problem is, you're not taking advantage of one of your most important assets.

I firmly believe that your absolute most important asset is your current customer list.But your second most important asset is the information you've already produced.

And chances are, you're not putting it to good enough use.You should be using this same information over and over again in different ways and repurposing it into different formats, different presentations, and different products.

You've spent a lot of time and a lot of effort in producing the content you have, so you might as well get the most bang for your buck, right?

If you have a written article, why not create the audio version?If you have any audio, why not turn it into a video?Repurposing your content has multiple benefits:


I've mentioned before that my background is in special education, and as an educator I have a definite appreciation for the different types of learning styles.

By turning your written articles into audio files, you'll be better equipped to reach your prospects who are auditory learners, or your web site visitors who are visually impaired.

Generating videos from your content allows you to reach the visual learners.If you create written transcripts, it's easier for you to reach non-native speakers since it's usually easier to read a foreign language than listen to it.

Various types of involvement devices will be appreciated by your prospects who are kinesthetic learners.

Repurposing your content also helps your prospects get to know you better (remember the know, like, trust factor).Reading an article you've written is great, but actually hearing your voice on an mp3 and seeing your face in a video is even better.

Let me give you a few examples of how this works in real life.

I have a colleague who is a business coach in Chicago (well, he's typically in Chicago, but right now he's headed to Orlando to run two marathons.Way to go, Mike!)


He has some very in-depth pen-and-paper assessments he uses to help his clients determine which business stage they are in.

He is in the process of turning those assessments into on-line quizzes that will be broken down into multiple parts.Same content, but he is repurposing it.

Another colleague is very fond of creating the top 10 list type of articles.She has taken one of her articles, expanded on each of the ten tips, and turned it into a 10-part podcast.And she'll do the same with the rest of her articles.

You can turn your articles into press releases, autoresponder series, blog posts, ebooks, etc.Compile several similar articles into a transcript and create a teleclass.Record the teleclass, add a fill-in-the-blanks worksheet and now you have a mini-home study course.The possibilities are endless.

And what's even better, once you have all this newly repurposed content, you can promote it all to your #1 asset-your current customers!

Action Item


1.

Choose your favorite article (preferably one that you've written, but if you haven't written any yet choose any article on your topic).

2.Write out 6 or 7 questions pertaining to the article, along with a brief script for the answers.

3.Ask a friend to interview you using these questions and answers.Record the interview and create an mp3 product to use as a lead generator.


About the Author

Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs.

She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read.Download your copies at http://www.ModernImage.com.

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Sunday, February 8, 2009

Book Marketing: The Importance of Selecting a Great Book Title

Choosing the right title for your book can make a huge difference when it comes to marketing and selling your book.It's far easier to sell a book with a great title - even a poorly written book - than it is to sell a great book with a poor title.

Generally, there are two elements to composing a book title.The main title should be short and catchy while the sub-title basically tells the reader the benefits of reading the book.Some titles are self-explanatory and don't really need a sub-title.However, many authors, particularly new authors, neglect to use a sub-title and as such are losing out on a primary marketing tool.

An example of a great book title that fires the imagination is "Think and Grow Rich" by Napoleon Hill.This book has no sub-title yet most people who read this title are intrigued to discover just how thinking can make you rich.

However, one of the titles that was originally considered for this book was "Make Oodles with Your Noodles".Somehow, it doesn't quite have the same appeal, does it?I doubt that if this title was used for this book that Napoleon Hill's classic would be as well read as it is today and that would indeed be a shame because so many successful people have been inspired by this book.

But it's not just new authors who make the mistake of not choosing a great title, bestselling authors can make the same mistake as well.For instance, Robert Allen, author of the bestselling "Multiple Streams of Income" once wrote a book which he initially called "The Challenge".

Now, "Multiple Streams of Income" is another example of a great book title.How to make money is always a popular topic and who wouldn't want to learn how to create multiple streams of income?The sub-title of this book is "How to generate a lifetime of unlimited wealth".It's what is generally called a "no-brainer".

However, the title "The Challenge" is another matter.Robert Allen himself later admitted that this was a "terrible" title.A major problem with this title is that it's too vague and yet it's not intriguing enough.In addition, many people are sub-consciously put off by the issue of a challenge.People are looking for solutions rather than challenges.

"You don't walk into a bookstore looking for a challenge."Nothing Down" was great "Creating Wealth" was great but "The Challenge" where did that go?"
Robert G Allen


Sixty thousand copies of "The Challenge" were originally sold which would be a respectable number of books for many authors but not for someone in Robert Allen's league.

Also, had this book been written by a less well-known author with less book marketing experience it would have probably sold fewer copies.

The publishers gave him back the rights to the book and he later re-released it as "The Road to Wealth".It was much more successful selling hundreds of thousands more copies.

So don't underestimate the power of your book title to drive book sales.It's probably one of the most important decisions you'll make regarding your book and your book marketing strategy.There's just one caveat to this.Choosing a book title is not a decision you should make entirely by yourself.

When it comes to deciding your book title, seek expert advice and also seek the opinion of your target market.It is often the case that your target market will not be attracted to the same title as you.And no matter how painful the decision to go with a title that you may not be enamoured with it's far less painful than having your book bomb.


About the Author

For more expert book marketing advice check out the Book Marketing University.

And for a FREE teleseminar on how to turn you book into an Amazon bestseller visit Becoming An Amazon Bestseller.

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