The Keys to Developing Successful Marketing Strategies

A successful marketing strategy is judged by how effectively it can be used. Many people know that a successful marketing strategy puts a lot of different factors into consideration and uses these factors as a collective.

There are, however, five main keys to developing successful marketing strategies. Every successful entrepreneur will tell you that these five always play a part in the development of a successful marketing strategy:

1) Strengths - A successful marketing strategy always considers the various strengths that a company has. These strengths should be present within the company and the company should be able to use it in order to achieve the desired goal. It is clear that every company has strengths which it could use to gain advantages over the competition. These strengths could range from having more resources to having more experience. The strategy must utilize the strengths to the maximum. Every effort expended should be directed towards the achievement of the goal.

2) Weaknesses - Just as every company has strengths, every company also has its weaknesses. A successful marketing strategy needs to take these weaknesses into account and help people overcome them. A successful marketing strategy should be realistic regarding its weaknesses in order to truly be effective.

Successful marketing strategies have often turned potential weaknesses into strengths. Anything is possible with the right manipulation of a company's strength. By taking account of the potential weaknesses, a company will be able to find ways of coping for those weaknesses. They could actually remedy those weaknesses and make sure that they will not be the downfall of the company.

3) Opportunities - Successful marketing strategies have always taken advantage of every available opportunity for advancement. By taking account of existing opportunities, a company will be looking at the various stepping stones that it can use in order to achieve success. Various opportunities are always available in a market.

However, these opportunities are often shrouded and need a keen eye and a good sense to take advantage of them. In taking advantage of opportunities, however, the company must not lose sight of the main goal through which it can measure success.

4) Threats - Since the market contains opportunities for the company, it should also be mentioned that it does contain threats. People should be aware of any potential even that could bring a company to its knees.

Successful marketing strategies have always included methods of riding out these threats and adapting to them in such a way that they will endure them. The most successful marketing strategies, in fact, have actually been able to turn these threats into opportunities. Take BMW for example: when it was faced with the threat of being forbidden to manufacture airplanes, it took to manufacturing cars. That's a great way of turning a threat into an opportunity.

5) Implementation - A marketing strategy needs to be implemented in order to be successful. The implementation is the final test of how successful a marketing strategy actually is. It could be clever, it could be simple, it could be cunning, and it could be obvious. The successful marketing strategy is always implemented. Without this final test, the marketing strategy is just a marketing strategy. Success is determined by the use, not by the design.

These are the five keys to a successful marketing strategy. Mark them well, for they might help you to achieve success someday.

About the Author

Daegan Smith Is And Expert Online Marketer
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Professional Partnering The Key To Effective Growth For You and Your Clients

If you have been serving business owners for very long you have come to some important conclusions. You only know what you know, you can only see what you see, and there are other professionals with blind spots in different places than you.

Let's face it, if we all knew the same things - most of us would not be needed. And if we had productive relationships with other professionals - those our clients use who services compliment ours, our clients would receive our coordinated ideas and insights. Plus we would be in a position to refer business to these professionals - now that we know how they work, and they would tell their clients about us. This is a perfect scenario all the way around.

Partnering, on a case by case basis or in an ongoing relationship with consultants, financial planners, accountants, coaches, lawyers, and other professionals can be a very good idea indeed.

And of course there are many different workable business models for doing this. For many of us it works best when we to do it quid pro quo basis vs. referral fees. Here are a few quick suggestions that you should consider:

1. Always work with someone you trust. In over three decades working with business owners I have found that if there is any doubt in your mind about the person you are considering working with - no matter how casually or infrequently, do not do it. I am still reminded from time to time, in a nice way - about the time I partnered with the wrong person - years ago.

2. Be the one to give more than you think you have to, in time, money, energy, etc. The other professionals will appreciate it and the law of reciprocity will kick in. The one thing everyone will remember about you is whether or not you did what you said you'd do. If you always deliver more than they expect, and because of your example your project partners do the same - you will all be proud of the results.

3. There are lots of opportunities to work with other professionals these days. I would suggest that you not enter into long-term relationships until you have a lot of experience with each person. In fact you may find that your clients hold you in greater esteem when you become known as the person who can put the right people on the team - no matter the situation, and they may be different people almost every time. You are seen as the go-to person because you are the one with the connections, the one who fits the pieces of the planning team puzzle together.

4. Give, rather than look for, credit. It is as true today as it was the first time someone told me that there is nothing we can not achieve if we do not care who gets the credit. All relationships are give and take. Give more and you'll get more.

5. Think outside the box when choosing your partnering relationships. Naturally if you are in the life insurance business you think of partnering with an accountant and a lawyer, or if you are an engineer you work with architects and people in the construction industry.

If there is anyone you should consider putting on your team, in addition to the usual suspects, it is a workplace conflict resolution professional. Why, because where there is conflict - no matter how far they keep it under the radar, nothing gets done. Wills are not signed and we never know why, estate plans end up in the file cabinet when doing nothing is just dumb.

When nothing happens to your (team's) proposals it is either because of you or the client. If it is you - they don't trust you or your partner's recommendations, that's one thing. You may or may not be able to overcome that.

If it is them, it may be that there are unseen disagreements and conflicts going on that are keeping them from taking action. And you may not about them until later, long after the deal has gone sour and the proposals are taking up space on your hard drive.

When you are putting together your next planning team - add someone who sees what you can't see, both traditional number crunchers and workplace conflict professionals.

About the Author

Successful professionals are always on the lookout for ideas and resources to help them. They are also looking for creative ways of marketing their professional services. If you want to be even more successful in the future than you are today, learn more about marketing professional services and share your insights with others, visit us and join in the discussion.

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