A PPC Professional Guide To Successful PPC Campaigns

The search engines like google, MSN, and Yahoo!that feature PPC platforms have given business owners a cost effective and sustained way for attracting targeted visitors to their websites.Even more exciting, these visitors are often ready to purchase upon clicking a PPC ad to go to a website.By positioning your business in the right way, you will send a healthy dose of traffic your way.If your website does a good job of converting visitors into customers, your online business will flourish.While this may sound simple in theory, developing the system is challenging.

This PPC professional article provides you with some ideas for developing a profitable PPC campaign.By making use of these fundamentals, you can get your business started on the road to success.By furthering these basics through working with an experienced pay per click company, you can take your business to the next level.

Analyzing Your Competition

It is rare for a business to have no competition.

With professional PPC marketing, the expertise of your competition will affect the position, cost, and productivity of your ads.When working with a pay per click company, they will conduct a competitive analysis of your competition to identify the best PPC keywords and opportunities for your business.

Selecting The Most Profitable Keywords

After analyzing the campaigns of your competitors, you should select the keywords that will work best for your business.

While this may sound simple, it's actually quite complicated because you must identify the exact keywords being used by your target consumer, separating them into words and phrases that will most likely bring about the desired action.The wrong keywords can be disastrous and expensive for your business.A pay per click company will use their expertise and some well thought out tools to select the most profitable keywords.

Writing Your PPC Ads

Your PPC ads have one purpose, to motivate a click.

While anyone performing a search using one of your keywords is a prospect, all prospects are not worth pursuing.Some prospects are more targeted, so your ads should be written in a way that attracts targeted prospects while dissuading any others from clicking on your PPC ad since every click costs you money.

Creating Landing Pages

A good PPC ad will get a targeted prospect to click through to your website, but if your website doesn't do a good job of converting them into customers, all is lost.

To become a true PPC professional, you must create informative and persuasive landing pages.After clicking, prospects must see a website that satisfies a need without disrupting the thought process that made the target click on your ad.An experienced pay per click company knows what it takes to create effective landing pages.

Setting Up A PPC Professional Tracking System

Many new PPC marketers fail to set up a tracking system for tracking their results.

You won't know which keywords, ads, or landing pages are most effective without a tracking system.A failure to track your PPC campaigns will cost you, especially because sometimes only one element is what keeps the entire campaign from being a financial success.A pay per click company will have a tracking system in place that will ensure the profitability of your campaigns.

An experienced pay per click company can handle all aspects of your PPC professional campaign.Their experience and guidance in creating an entire PPC marketing campaign can take the burden away while increasing the profits of your business.

About the Author

Aaron Wittersheim writes informative articles for Whoast, a professional pay per click company.

This experienced PPC professional agency brings together a vast assortment of skills to help their clients analyze their competition, create smart SEO and PPC campaigns, and improve their long-term ROI.

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How To Recession Proof Your Fitness Business

Despite what you may be experiencing, thinking or feeling about the current recession, there are still huge profits to made working in personal training and fitness.

In fact, you could say that there has never been a better time for the industry than right now, after all, whilst many other 'luxuries' like buying cars, taking vacations and even dining out may be on pause right now, people don't simply quit their fitness, nutrition and rehab programs solely because of money.

How people feel about their bodies will never change, recession or not.

They will ALWAYS want to look, feel and perform better than they currently do and, whilst they may temporarily 'downgrade' a personal training package to a bootcamp or bootcamp to a gym membership to allow it to fit into their new budget, it's very rare that a person will quit their health and fitness goals entirely because money is tight.

(They'll quit for a thousand other reasons if they're not committed to their goals, but that's a different article!).

Most personal trainers and bootcamp instructors don't get this at all.The typical reaction amongst the vast majority of them is to batten down the hatches, reduce their outgoings by saving money on their marketing and hope that they can weather the economic storm well enough to start attracting clients 'once things settle down'.

The trouble is, this is 180 degrees in opposition to what they really should be doing...Marketing harder than ever!

You see, rather than the recession being a bad thing, you need to realise that it is, in fact, a brilliant opportunity for you and your business.

Think about it; because most of the business competitors in your market are reducing their marketing budggets, putting their client attraction strategies on the go-slow and waiting for the recession to burn itself out, they are decreasing rather than increasing their own visibility.In effect, they're creating a vaccum in the fitness market.

Where the public used to have 50 trainers, studios and gyms to choose from, they now have only 10 or so.Where there used to be bundles of ads, flyers and direct mail pieces vying for their attention, now there are far, far fewer messages reaching them, meaning that each one can be heard more clearly and have much greater impact.

Most fitness professionals don't get this, though those who have ventured byond the 'personal trainer' label and have developed a more entrepreneurial mindset certainly do...and they take advantage of it, enjoying the less competitive playing field while it lasts.

The trouble is, most of those who work in fitness and health lack the entrepreneurial drive necessary to succeed when times get tough.They can't see past the fact that their role is more than just writing exercise programs, spotting on exercise routines or writing nutritional programs.It's about leadership.

Leadership is about using your passion and purpose in a focused, clear and results-oriented way that inspires others to follow and take positive action themselves.Rolling over and playing dead during times of struggle or adversity is not leadership in any way, shape or form.It doesn't teach your clients to stick with their goals when things get tough for them does it?In fact, it sets an example that when things get tough with their programs, their diets, their lifestyles that they too should quit and try again 'when the time is right'.

Is that what you want to teach your clients?Thought not!

So instead of getting caught up in the 'woe is me' recession-based conversations that are going around at the moment, take a 180 and focus on the opportunities that currently lie before you because there really are many, many of them...if you'll only open your eyes to them.

Forget reducing your marketing commitments right now, instead, ramp them up.Do more.Become more visible now than you ever have before.Get creative and most of all, have fun with it.

The truth is, no matter what you've been told about becoming successful, no matter how many self-help books you've read, no matter how many motivational seminars you've attended and tapes you've listened to, there really is only one way to become unstoppable in your quest for fitness business success.

Refuse to stop.

Now is the time to hit the gas, not the brakes.

Floor it!

About the Author

Dax Moy is one of the world's leading experts in fitness marketing with a catalog of books, courses, seminars and mentoring programs.

For more FREE articles related to marketing your fitness business visit www.personaltrainersuccessacademy.com

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How To Build A Killer Squidoo Lens For Marketing Online

Squidoo is quickly becoming a great way to market a business online and earn income via affiliate programs.In case you don't know, Squidoo is a free resource that allows anyone to build web pages (referred to as "lenses") about anything and everything.From an Internet marketing perspective, these lenses can be extremely search engine friendly and drive massive traffic to your website.

Here are 10 strategies to build a great Squidoo lens that will bring traffic and money your way.

1.Make sure you completely fill out your entire Squidoo profile.This includes adding an interesting bio about yourself and a photo that represents you.Doing this will let people on Squidoo know what you're about and encourage them to read more of your lenses

2.

The name you choose for your lens is very important.Your title needs to be unique and catchy rather than bland and generic.The title also needs to point out exactly what the page is about and should include search terms that people would use when seeking out the info you are providing.

For example, the title "Why Dalmatians Are The Coolest Dogs Ever!" beats the pants off "About Dalmatian Dogs".

3.Write a quality introduction that is appealing and informative to the reader.Your intro should also contain keyword / search terms in order for the search engines to recognize you.Remember that the first line of your intro is often what shows up in the search engines so make sure that it displays your purpose of the lens and targeted keywords.

4.Write killer content that people will enjoy.If you lens lacks content, doesn't entertain or doesn't inform people than nobody is going to want to read it.Pick subjects that you know something about and share your experiences.If people see you are excited that will get them fired up too.As always, don't forget to include your keywords and search terms throughout the copy but make sure you don't go overboard with this (ie.keyword spamming).

5.Include targeted links to related content.Remember that search engines notice not only who is linking to you, but also who you are linking to.Make sure that when you do link to related websites you use targeted words and phrases as your links.For example, if you are writing about Mini Coopers your outgoing links should say something like, "For more info, check out this website on Mini Coopers" instead of just "Click here".You can also add Amazon and other modules that can help with this.

6.Don't forget the graphics.Graphics will help break up your content and encourage people to continue reading.

7.Make sure that you tag your lens with 10 to 30 phrases and keywords that people might search for when looking for your topic.

8.Provide a variety of content.Large blocks of text, ads, graphics, etc can easily lose your reader's attention.Mix it up and spread your lens out.

9.Encourage people to come back to your lens by providing a guestbook and poll.You also want to update or change your content every once in awhile which will help you with the search engines.

10.Make sure you proofread before you publish.Grammar and spelling do matter so utilize your spellchecker and read through your content a few times before you go live.It's also a good idea to have others read your stuff over to catch anything you might have missed.

So now all that's left for you to do is take action and start Squidooing!By putting all these strategies to use it won't take long until you are enjoying targeted traffic to your website compliments of your new Squidoo lenses.

About the Author

Josh Bradley is an online marketing specialist that has developed many products and services relating to the Internet business industry.

Check out his website at HomeBizGalaxy.com to take advantage of FREE training, expert articles and "insider" information about increasing your profits from home.

While your at HomeBizGalaxy.com make sure you sign up for the HomeBizGalaxy Ezine.As a subscriber you instantly gain access to 10 of our highly requested ebooks ($200 value) that cover every aspect of making money on the Internet.

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Top 5 Insider Secrets to Building a Huge List Lightening Fast

Aspiring professional Internet marketers should understand that building a big list is the key to financial success.It's the difference between becoming an Internet marketing "hobbyist" making a few hundred bucks per week, and a professional Internet entrepreneur who makes a comfortable full time living from home in his or her pajamas.

As a seasoned 6 year full-time Internet veteran and mentor, I have selected 5 of the most powerful, most up-to-date list building secrets my top students are using to build huge lists at lightning speed.Use these secret techniques in your own marketing campaigns and watch your list and your bank account grow like wild vines in the springtime.

Secret #1: Define your target market
Before spending one minute of your precious time driving traffic to your website, you should first write down who your target market is and what characteristics they might possess.
From there, you can quickly determine where these people might shop, eat, live and most importantly, where they surf on the Internet.I'm sure most people would agree that selling porn to a priest, marketing a multi-million dollar home on craigslist or running a "drug free" campaign in High Times magazine would be a complete waste of time...in most cases!

Secret #2: Give Crack Samples to the Information Junkies Via Auto Responder
Most of your clients and customers must have three things before they will buy your product(s) and services(s).
They must be salivating at the mouth for more of your information after you've given them a sample, they must have some sort of urgency to buy your product and they must have M-O-N-E-Y.Don't market to people who are broke!

In the heart of the information age, it's no secret that most people are eager to exchange their name and email address for a free sample or a "snipit" of useful information via your autoresponder.In fact, every day there are tens of millions of people surfing the Internet in search of useful information on everything from how to fix a broken toilet handle to how to get mega rich on the Internet overnight.If you sell information products (which you should be), all you have to do is write a few great articles or a "top 5" list (or "top 10") like this one and then give it away for FREE through your autoresponder.If your article is written correctly i.e.if your free crack sample is good, most people with money will gladly pay you for more.

Secret #3: Follow the "Relevancy Rule"
It still amazes me how many Internet marketers get this wrong.
For example, you simply cannot give away a chance to win a free IPOD in exchange for someone's information and actually believe these people are interested in anything you are selling.If you are running a contest for people that have already signed into your list, then this is fine...but in most cases this technique will not produce results on the front end.You might end up with an enormous list, but 99.9% of these people will never respond to anything you send to them in the future, and a lot of them will even mark your future email(s) as spam, which is not good.

Secret #4: Become an "Editor" and not a "Writer"
Throughout the years, I have noticed that a good percentage of Internet marketers are NOT good article writers.
But most people can take someone else's articles, emails, sales letters and press releases and put their own "spin" on them to make them their own.Even some of the most skilled writers would rather edit someone else's work rather than write their own stuff from scratch.This saves hours of valuable time...and time is just as important as money.

Secret #5: The "Horizontal Mambo" Usually Happens "After" the First Date
Just because you are able to drive targeted traffic to your website with a nicely crafted landing page that captures people's information in exchange for a free eBook or other free information does not mean you are going to "score".
And if you do score on the first date, it still doesn't mean that you are done.As Sir Mix-a-Lot once said "Some punks like to hit it and quit it, but I'd rather stay and Play." If a customer buys something from you immediately, just think of all the other great stuff they might buy from you over the next several years!

In order to make sales in the future, or if you didn't score on the first date, you should make sure the messages in your auto responder are well crafted and provide a call to action.It's your job to provide some sort of urgency to get your prospects to do whatever it is you want them to do.Some suggestions would be: one-time-offers, coupons or discounts, special events (webinar or in person), "limited time only" offers, etc.

Keep in mind that you also need to have a delicate balance.You cannot send a sales letter every day to your list for 3 weeks.You must provide information and then ask for the sale.Provide more information and then ask for the sale and so on.In other words, you have to create the need for something and then show your customers the solution to that need.

About the Author

Steve Rohrer has taught 1,000's of internet marketers how to become wildly successful with his step-by-step process.

Plug into the system that is turning out internet success stories daily.CLICK HERE to get your Free Training.

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Internet Marketing Elements That May Affect Your Home Based Business

At present, many people are choosing Internet marketing to earn full time income.A lot of individuals who are working at home and managing their home based businesses whether partly or entirely dependant on Internet marketing as an effective source to make money.Regardless it is individual or company, both need to fully understand the concept of Internet Marketing and keep in mind several factors that might really affect their business if not considered.

As any other profession, Internet Marketers are facing some challenges and obstacles which may eventually lead to reduce the chances of their success or in other words slow down the phase of their work.The main challenges are the language and culture barriers that may cause some problems for Internet Marketers while interacting with their customers and other partner websites.

Therefore, there is a pressing need to develop kind of programs that would help in translating any language to different languages that would be understandable to the customer.Not to forget the cultural differences like principles and customs that play a role in a lot of peoples lives and put that in consideration too.

May I also emphasize on the importance of a good management as well as a clear vision while marketing on the internet to cope up with the rapid changes in the market on both local and international levels.Also keep in mind that marketing is a difficult job to perform generally and it might not work if the people working in this field do not understand it very well.

So talking about the Arab World, this might be one of the main challenges that is facing Internet Marketing companies here, considering that what happens in most of the Arabic companies is only an attempt to market electronically but really without any supporting specialty.

Often, these companies fail to copy the means and methods shown in the different internet websites that in many cases do not succeed to communicate the message or to present the overall product to the end customer.Adding to that, according to some online marketing experts, these copied methods will not aim to more than either experimenting what might work and waiting for the reaction or applying the trick and seduce strategies similar to any other traditional marketing transaction.

Privacy and Confidentiality also considered among the obstacles that face people working in this field.In other words, the number of customers who adopt the idea of shopping and dealing through the internet will definitely affect its popularity, especially that most of the electronic transactions require getting some information from customers such as name, nationality, address and payment method.For this reason, there is a need to incorporate special security softwares and plug-ins to maintain the privacy and confidentiality of the commercial transactions and encrypting the electronic payment system to avoid suspicious and fraudulent activities.

Other concerns to the privacy factor include the necessity of introducing the laws and procedures to regulate the internet marketing operations and preserve copying and publishing rights on the web as well as develop the financial and commercial systems to facilitate online marketing activities.

It is also very important to educate and make individuals and organizations aware about the internet and its effects on our modern lives especially in those countries who are still behind in using the internet.

The good news though is in spite of the challenges facing Internet Marketing as discussed above, Information Technology experts are optimistic that Internet Marketing jobs are going to get better opportunities and seekers in the coming days with the wide spread of the internet and the huge circular of commercial and intellectual transactions already happening through it.

International trade Organization for instance, has published a report that illustrates that number of internet users in the world have increased to more than 100 million users in 2005 which 1/3 were from the United States itself.The report has also stated that the expected business transactions that are taking place through the internet will constitute about 70% of the total global trade by 2010.

About the Author

Mona Abdulla is the owner of http://www.

AutomatedNotes.com and reviews popular home business ideas and opportunities.With Automated Notes you can get your own home business website setup to earn multiple streams of income within 24 hours.Click here to start your own home business today!

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