The Importance of Patience In Marketing Services

It's been said that sales quotas (whether they be weekly, monthly or quarterly) are one of the biggest obstacles to effective sales performance.The rational is that the pressure to meet the deadline causes sales people to attempt to "hurry up " the sales process.They typically do this by presenting their solutions way too early in the process.

As all of us know who have attended any sort of comprehensive sales training program in the last 10 years, presenting your solution before you have uncovered the key problems and made the prospective client lust after your solution (ok perhaps a bit of hyperbole, but you get my point) is one of the biggest obstacles to success in selling.

This issue has implications and lessons for the world of marketing.This is what I mean.When I review marketing materials, sales letters, websites and so forth, I ask the logical question "What do you want the reader to do once they've finished reading this?" The answer is invariably that they would like the reader to call to learn more about their services.

When you think about it, that is a huge request.Consider this, someone you don't know, who you've never spoken with, receives your letter or visits your website.What are the odds that based on what they read they'd want to actually talk with you?

OK, perhaps if they're desperate they might.But really, come on, how many of your prospects are truly desperate?The reality is that it's extremely unlikely anyone is going to pick up the phone based on a sales letter or some copy on a website.Why?They're afraid of being sold something.

As it's often been said, "We love to buy stuff; we just don't like being sold." So why do we persist in having a marketing strategy that revolves around the hope that people will "call us up" after they read our sales letter or visit our website?Because it seems like it's quicker.We don't have any patience for anything that has more than one step to it.But what we perceive as the quickest way to make sales is really an illusion.The reality is that we're making life harder (not easier) for ourselves.

Much the same way as the sales rep thinks he can expedite the selling process by cutting to the chase and just telling the prospect about how wonderful his services are, consultants and small business owners think that they can likewise speed up the process by having the call to action be call me now!And they're invariably disappointed.

So what's the alternative?When it comes to marketing your services it's crucial that you think of it as a two-step process.Step one is How Can I Get People To Express interest in what I do?Step two is: How can I convert large percentages of those who have expressed interest to buy my services?

Thus the "selling" is done in step two, not step one.(Except that you naturally have to "sell" prospects on expressing that initial interest.) So if this makes sense, why are so many people reluctant to do it?

Simple.It adds another step to the process.It adds a bit more time.And we're just not very patient.As I've said countless times before, marketing isn't complicated.(Although some of us seem compelled to make it so.) It's simply a matter of thinking about marketing your services using two steps.

Not one.And that requires patience.Hope this give you some good food for thought.
About the Author

Mark Satterfield is the founder of Gentle Rain Marketing.

The firm specializes in helping clients get more business Quickly, Easily, with No Cold Calling.Get the FREE report that describes the system you can implement in less than 30 days at http://www.gentlerainmarketing.com

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Some new Affiliate marketing ideas

The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands.They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to.Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around a affiliate marketing.It is because in this business, there are no bosses to order the employees around.There are no deadlines to meet and no clutter of work do to.One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.

Just what are the things needed to be able to succeed in affiliate marketing What must one have within himself to be able to do well in this industry There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward.There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.

The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained.Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown.Learning the tricks of the trade is also an important aspect of the game, and onea s willingness to know it all will give him far better advantages in the business than he could ever imagine.

The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent.Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait.It is this quality which would save him from giving up after investing a lot of himself in the business.

The third quality one must possess is self-determination.If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead.Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.

The fourth quality one must possess is discipline.If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.

The fifth and last quality one must possess is optimism.Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned.Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.

The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone.It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

Affiliate marketing is all about putting onea s fate into his own hands.The right attitude is the key to being able to steer onea s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.

About the Author

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Make Money Online - Getting JV Partners

Before I begin I first want to provide you a quick definition of JV.JV means joint venture partner.So if you have been hearing that word being thrown around like a hot potato you can consider yourself informed!

When you have a product to sell online, there are many different tactics you can use to help get customers.One great way is through Joint Venturing.A Joint Venture (or again, simply a JV) is when you partner with a person to help sell your product(s).While it is a great idea, it can sometimes be hard to find JVs.So here are some great ideas on how to find them.

The way you go about trying to find JVs actually depends on how competitive your niche is.If you are in a niche that is saturated (such as the Internet Marketing niche) then you will have to go about things a little differently.However, if you are in another niche that is much less competitive then finding JVs should not be too difficult.

For the less competitive niches, all you really have to do is ask people if they would like to JV with you.However, you have to ask the right way.The correct approach to asking a JV can be the difference between a 10,000 dollar launch or a 10.00 launch.

So you can do a Google search on your niche.Then write down the sites that come-up.Next try to find out a name for each site so that you can address each email personally.Then email the person who runs the site.

Introduce yourself and then tell them something you like about their site.Explain why you found it interesting and that you are interested in learning more.Here is the MOST critical point in seeking a JV.Ask them if there is something you can do to help the person out.Whether it is with graphics, writing, whatever you can do provide it shows good faith.Finally, if you have done the other things properly you will be able to tell them a little bit about your product and ask them if they would like to hear more about a Joint Venture with you.

That is how to get JVs in niches that are not too competitive.However, you need to take a slightly different approach on highly competitive niches.

In highly competitive niches you need to make yourself stand out from everyone else.There are hundreds of people who are looking for JVs in some of the most popular niches.So to stand out you want to approach potential JV partners and ask if you can do something for them.Whatever you might be good at, offer to help them with something that you are good at (creating a script, writing a blog, etc.).

Then once you do something for them, they will feel like they should so something in return.This is called the theory of reciprocity.What they may decide is something in return just might be a JV with you.Or, you might just develop a long-term relationship with a few people that will pay dividends for you far into the future (beyond just one Joint Venture).

Gathering JVs can be a difficult process.It really depends on whether the niche is popular or not.For non-competitive niches all you really have to do is ask for people but for competitive niches you have to make sure you stand out to people who you want to JV with you.These partnerships are a critical component of being successful with your online business.
About the Author

Todd Lamb has been teaching people to make money online through strategy, connection and dedication.

See for yourself at OnlineSuperWealth.com

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Money, Traffic, and Competition In The Business Of Internet Marketing

The three greatest assets and liabilities in any internet marketing plan is money, traffic, and competition.The internet has completely revolutionized the way we do business.E-business is now a perpetual part of daily living.More people order off the internet than those who actually go out to the stores and make a purchase.This means we have every opportunity to bring all the traffic in the world right to our doorstep and yet we are consistently fighting to bring in more traffic.More traffic equals more money, and more money equals less competition.

With the incredible boom in the internet marketing business, you need to acquire every additional edge possible when you begin working on bringing in more traffic.Your competition can be fierce, and yet they can help to motivate you right on up the ladder to each concurring level.While most people visit a website several times before they opt to spend any money on the site, you can make a few adjustments to your protocol to try to get more first time traffic spending more money faster.

Your traffic is your key to success.It is golden and it is vital.How do you treat the things in your life that are golden and vital You certainly make every possible attempt to offer the necessary qualities to get the most benefit from it, dont you

Traffic is made up of, obviously, people.

Most people are in search of something while they are online unless they are gaming.What can you offer those who are searching that would bring them straight to your website, even if it doesnt contain the information that they are looking for

Advertising is the generator of all traffic, no matter what you are selling, offering, or dealing with.

Without advertising , traffic just stumbles around from site to site not really knowing what they are looking for.

Impulse buying is just as much a factor in online purchasing as any other type of shopping.What makes traffic divert from their path and suddenly pull out their credit card The advertising.How easy is it to get distracted while perusing online and find yourself on a totally different website thinking about how much you want something that you didnt even know that you wanted It happens all the time because the advertising grabs your attention.When advertising really grabs someone, they will find yourself on your website, even if at first it is just about curiosity.Coming up with the most advertising for the dollar often means being creative, offering something totally unique, or creating mystery and drama around your website.When this happens, people divert and you have a totally new flow of traffic entering your site.

Those who end up deciding against an initial purchase are not worthless traffic.Use your website to display sponsored links.Sponsored links are the links that will actually pay you for the traffic that leaves your site and ends up on theirs.Adding this feature now presents you with two opportunities to profit from the same individuals.Multiply that by your daily traffic.

If you want a third opportunity to create a profit from one individual, try a solid affiliate program.Affiliate programs are similar to sponsored links, except that you can often join an affiliate program without any of the same hassles.When you visitor clicks on your affiliate link, you have found the third method of creating money from one person.Now multiply those opportunities by three.

By using simple ideas like these, you can turn one website into a chronic money making machine, twenty four hours a day.Remember that your traffic is easily distracted, thus having as many distractions that will provide you with a monetary gain posted on your website as possible is the fastest way to an independent income.

When you are still in the developing stages, spend some time researching trends that bring the traffic, spend the money, and offset the competition.By drawing in traffic and redirecting traffic in these three concise ways, your website now has several new dynamics.With the links that help drive your page rank up you can find that within one year your website has gone from an investment to an income producer.It is all a matter of finding the multitude of methods that can bring money flowing into you from the various normal actions that people take while that are busy being your or someone elses traffic.
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3 Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.

With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers.This is why article writing, submissions and publications are also getting popular.There are already many tools that people can use to make the process of distributing their articles more easily.Though this is invaluable in getting the contents more exposure, which is only half of the story.

Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1.

Confusing the reason to promote the articles with the reason to write them.In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.

But there is only one reason why you write an article, and that is to inform your audience.If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.

You need to figure out first how to get people to read what is in your article, then make them click on your resource box.You can achieve this by producing better contents.

2.Failing to maximize the promotional opportunities of article marketing.You may know already that your articles can help you generate additional links back to your site.But do you know that you can get more visitors and better search engine results from that same articles Mention keywords at strategic places.Just be sure not to overdo them.Some are even using anchor texts which is also an effective method.But it is important to know that majority of the directories are not able to support this.

Remember that is not only about the links back to your site.Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work.Better search engine results also are great benefits.But these things do not put much money in your pocket.There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings.Not just increase the number of visitors to your site.

Start out with a plan and see to it that your article will serve the function that you intended it to have.
3.Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site.And any visitors it can generate are fine.
Guess what Not all article banks and directories are going to accept your content automatically.Oftentimes, they have some guidelines and specifications on the articles that they are accepting.

You can double the number of sites you can submit to by writing articles that the directories want to share with other people.All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.

Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you.This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part.You can start getting a little exposure from increased links back but on a very basic level.Or enjoy massive exposure from a little extra time making quality contents.

It will be your choice.You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.

Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
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There are many strategies to making money on the internet, but nothing makes sense unless you have a big list.

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