Ideas About Direct Response Marketing

What is direct response marketing? In a very concise manner, direct response marketing is a kind of marketing design that is geared towards the purpose of soliciting a fast, secured, and direct response between the advertiser and the customer. In short, the response of the recipient is directly given to the sender or advertiser itself. There should be a quantifiable distinction between the direct response marketing and the direct mail marketing. The latter is concerned with the advertiser's contacting directly any potential client.

One very typical direct response marketing form there is today is called the infomercials. In here, there is the trying of the achievement of a direct response through the use of some television presentations. Therefore, the viewers then send their direct responses by using the internet or telephone alongside with the credit cards. The other means of sending direct responses are through the radio, broadsheets, magazines, and email though at times the process tends to be a lot slower.

Here are eleven insights to let you gain an effective direct response marketing tactic:

As you write the copy for any of your direct marketing formats, be sure that you indent the very first line of the paragraphs. The breaking of these paragraphs will direct the attention of the readers into the idea that you try to convey.

Always include valuable experiences of famous people. The clients are often motivated to partake in direct response marketing when they are inspired by the incidents in the lives of other people.

Collect the testimonials of your existing customers. Your prospect clients will be very willing to try out your services if they can mirror the possible outcome of doing direct response marketing from the actual satisfaction of the rest of the customers.

Come up with a specific situation or some case histories that will feature your business's being able to offer a very reliable solution to customers who happened to encounter very complicated situations. This will strengthen the credibility of your business.

Build a question and answer portion in your direct response marketing strategy. Involve the FAQs and the most suitable answers which the customers are sure to ponder on.

Make use of some selected methods that will point out the highlights of your direct response messages like employing the use of indents, underlines, and CAPS.

Be sure that when you include figures and facts, your customer will not end up bored absorbing all these. A clearly presented statistical data will boost your possible sales.

In order for you to attract as much direct response marketing as possible, include wonderful colors in your letters or websites. This will draw the attention of your clients. The campaign will end up successful if you know how to do things right.

Never overdo the use of your written characters. This will likely bore the customers to death.

When writing sales or promotional messages, write as if you are simply conversing with your readers. Or for the television presentations, make sure that you include nothing but pertinent details.

Try to sound as personal as possible to gain a positive direct response marketing tactic. Be sure to be very creative as you write.

Knowing the right attack to use will obviously let you end up in some fruitful direct response marketing. More so, if you truly want to gain several clients, be sure to follow up your contacts with them.


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• What Makes You Different? Hone Your Unique Selling Proposition (USP) or Perish

What Makes You Different? Hone Your Unique Selling Proposition (USP) or Perish

My office sells mortgages. It's not very exciting, and there are a ton of other loan officers around the country who we have to compete with. So, what do we do to be successful?

Success comes from marketing your product and service much better than your competition. Set yourself apart through your Unique Selling Proposition (USP). In our case, it's not just about selling mortgages - instead, provide a specialized loan product within the mortgage industry to insure that you can provide a service that none of your competitors can provide.

Be unique. In the mortgage industry, most of the competition will try to survive by selling low interest rates and fees. Good luck to them. Unfortunately for them, though, they don't stand out among the crowds of other loan officers who are offering the same exact thing.

Specifically, in the example of a mortgage office, you could provide a niche product such as an owner builder construction loan. Owner builders are individuals who want to build a home without a licensed general contractor. As you can imagine, this specialty product sets you apart from the standard mortgage. Simply providing construction loans is a niche within the mortgage industry. But, owner builder construction loans are an even better niche. Eliminate 99.999% of your competition by working within a very specific niche.

Then, within that specific niche, set up your USP by offering services that none of your competitors will offer. Be unique in your overall industry. And, be unique even within your niche.

But, it doesn't matter if you are selling owner builder construction loans or if you are selling pizza. You need a strong USP to help you stand out.

Two years ago, we hosted a room full of loan officers at a mortgage marketing boot camp. During that weekend I got to talk to a lot of interesting people and hear a lot about their businesses.

Something I like to do when I'm at an event like this is conduct my own "undercover market research" - which means I ask a lot of people the same question to see what the most common answers are.

One question I asked often was, "What makes YOU different from your competition?"

Or, using proper marketing mumbo jumbo, "What's your Unique Selling Proposition?"

Here were the most common answers I got:

1. "I am new to the business so I haven't got one [a USP] yet."

How can you start in any business and not have a USP? Seriously, before you even start developing or selling a product line, or building your website, or writing a single advertisement, you must be able to clearly articulate what the heck makes you different from your competition!

Having the owner builder construction loan niche is essential to my office's long term success. Having a niche in your industry will be just as essential to you.

Look around at who is doing well out there. I am willing to bet you they all have some kind of niche they work in.

2. "I have the lowest prices!" - or - "I have the best service!"

Let me blunt: neither of those USPs work.

After a number of people at the boot camp told me their USP was about price or quality, those very same people told me they wouldn't believe other loan officers who claimed those USPs! Do you think your prospects believe you?

The fact is you don't have the lowest rates or the best service. The fact is that anyone can under price you in two seconds flat if they are willing to work for nothing.

The fact is that the "best service" is a very subjective thing, and anyone can claim to have the best.

Trying to compete on rates alone immediately establishes your product or service as a commodity - something that is meant to be shopped. You'll quote your rate and the customer will immediately hang up in order to call the next guy in the phone book to get his lowest price. Then, if you are lucky, he will call you back and get you to cut some more.

Lowest rates or best service is not a USP.

If you want to be really successful, you need to stand out from the crowd by offering a USP that's truly different... something your competition just can't claim. Become the expert at a niche for your market.

Then, price shoppers go away. Rate cutting goes away. And what you are left with is a line of people seeking you out.

So, step one: get a niche.

Step two: get a real USP!

There are plenty of niches to choose from. Then, you must let the world know what makes you different from your competitors -- in ten words or less. Being an expert in a niche and having a strong USP gives your customers a powerful, compelling reason to do business with you.

That is exactly why you should want to be different!


About the Author

Chris Esposito provides owner-builder construction financing nationwide through his Owner Builder 101 program. Visit www.OwnerBuilder101.com to get all the information you need to be a successful owner-builder, saving tens of thousands on your next home. Or call Owner Builder 101 at (877) 876-3688.

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How to Succeed in Internet Marketing With Organic SEO

In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term 'Search Engine Optimization' did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or 'It's Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes 'modern' SEO. Organic SEO, if you really think about is a 'purist' approach to website optimization because nothing is a 'black box'. As a practitioner of Organic SEO, you know optimization; you don't just blindly trust it.

Organic SEO is based on a clear understanding of fundamental concepts, including:

- Search engines and how they work
Obviously, you cannot practice Organic SEO if you don't even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as 'key word density' or the ratio of keywords to the total number of words of content in a website. The gatherer of this statistical data is what is called a 'spider' or 'spider bot', which is a program whose function is to count the number of times a keyword appears in a website through a process called 'crawling'.

- Search Engine Optimization
You can't have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO's main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner's clear measure of success.

- Viral marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO practitioner. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website's link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

- Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO practitioner's dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the 'good' domain names already belong to someone, and this makes an Organic SEO practitioner's life more difficult.

- Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO practitioner's efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.

Becoming an Organic SEO practitioner is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the 'lazy man's SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website's needs.


About the Author

Seomul Evans is a SEO Services consultant specializing with leading dallas SEO Consulting.

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4 Reasons Traditional Advertising Doesnt Work for Law Firm Marketing

One thing is certain: if your law firm is going to continue to grow, it must grow its client base as well. Clients come and clients go but not all clients come back again. As a rule of thumb, people try to avoid putting themselves in situations that even require an attorney. Most repeat clients only need your services on a spatial basis and that is not enough work to create the growth you want. This is the reason you have implemented your law firm marketing program; to accommodate this growth required in your client base.

Is the law firm marketing program you are currently following filling that void adequately Chances are, not as well as you would like. The question is why is not producing like you had hoped Does this frustration seem all too familiar to you If so, you are not alone. The growing pains of expanding any law practice go with the territory. Now you must decide where to go from here. If your law firm marking plan is based on a traditional advertising model, that may be a large part of the problem you are experiencing. This type of advertising simply doesnt work well for law firm marketing.

Traditional advertising as a law firm marketing plan drains your budget, costs many hours of time and leaves your waiting room virtually empty. Does this frustration seem all too familiar to you If so, you are not alone. The growing pains of expanding any law practice go with the territory. Now you must decide where to go from here.

Successful marketing requires diligence, patience and some good old-fashioned creativity in order to turn prospects into clients. For this reason, you must first determine who are your most likely clients and determine the best way to reach them.

Legal clients are seeking a trained professional who can learn the facts, present them to others and convince the offending party that their clients deserve what is being asked of them. Legal clients are not the same as those targeted by a car salesman or an insurance company. Legal clients have specific needs that can only be met by your law firm.

Here are four reasons why regular advertising methods dont work for you and what you can do to change it:

1. In many cases, the owner of the law firm who placed the ad ends the campaign too early. Advertisements take a long time to produce noticeable results. If you have only just begun to advertise your legal services, you cannot expect clients to come knocking at your door after the first week or two. Until they begin seeing your marketing efforts
consistently, they have no idea that you even exist.

2. It is vital that you find ways to measure and compare the results of your law firm marketing efforts. Paying no attention to how your marketing efforts are working for you is just a waste of your time and money. You must test campaigns against each other to discover which ones work well and which ones you should abandon. Unfortunately, results from advertising are notoriously difficult to measure. Therefore due diligence is required to separate the seed from the chaff. This goes for the actual determining of who will be a good prospective client and who is just a bad prospect.

3. Often, the downfall of an advertisement is that it misses its purpose. This purpose is to create a desire within your target market to buy your product or service over and over again. It is not to make people laugh, win awards, use special effects or to be clever.

4. Many companies tend to advertise only when they are desperate for new clients. Your law firm marketing has already fallen short of its mark if you have reached the point where you need new clients in order to stay afloat. The best time to advertise and reach more target markets is when you really dont need them. When you are at the top of your game and have a case back-log, this is when you would do well to seek additional clients.

A lawyer who shows genuine interest and concern for a clients needs and is willing to work them into a busy schedule is much more likely to win over a new client than one who is barely treading water and has no cases in the works. A quiet office, an empty calendar and no phones ringing tell prospective clients that you arent busy because you arent that good.

The best way to continue putting forward your best efforts in the realm of successful law firm marketing is to ask yourself this question: If you were looking for a good, skilled and reputable lawyer, where would you begin looking Think long and hard about the answers that first come to mind. These are likely the places most people seeking legal counsel would go to first; that is where your marketing efforts must also be prominent.


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

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Trade Show Contests: A Great Tool in Trade Show Marketing

trade show contests should play a huge role in trade show marketing; after all, it will drive visitors directly to your trade show exhibit. An effective trade show contest produces brand recognition and adds to the visibility of your company at a trade show. It is vital to plan your trade show contest well to ensure it brings about success from your trade show marketing efforts.

Consider a Theme for Your Trade Show Contest

The first step in your trade show marketing is to decide on a theme for your trade show contest. Select a theme that fits in with your company's products and services. For instance, if your company makes power tools, a water park theme is not as enticing to targeted do-it-yourselfers as a home renovation and construction theme. You should include your theme in all of your trade show marketing and in your booth decor, so select your trade show contest theme wisely.

Select Your Prizes

As with your trade show contest theme, the prizes you give away should be a good representation of your products and services. For example, a great prize for the power tool manufacturer may be a selection of power tools or a home improvement store gift certificate.

Money is often the trade show contest prize that will bring attendees running to your booth. Cash cube money machines that swirl money around for people to catch is always a fun draw for any business. Massages, spa gift certificates, and vacations can usually be made to fit nicely into trade show marketing themes.

Make Sure Your Contest Does Not Break Any Rules

You may have an incredible contest idea, but if it violates the rules of the trade show, your incredible idea will not fly. It is essential that you understand the rules of the trade show and double check with the staff before advertising your trade show contest in your trade show marketing. If you fail to do this, you could end up with a worthless contest and a show full of angry attendees who came especially for you.

Hire Enough Staff Members

You should have one person in your staff that does nothing but manage the running of the trade show contest. You do not want people visiting your booth with the purpose of participating in your contest, just to turn away because everyone is busy and no one is responsible for the contest. By having one person dedicated to managing the contest, you have the chance for that person to talk about your products and services with a person who may have only come for the contest. Do not just put out slips of paper and a drop box. You do not want to lose the valuable conversations with potential customers because you were understaffed.

market Your Trade Show Contest

Make the effort to market your trade show contest before the show so that people know about it and can arrange to come by your booth. Add information about your trade show contest on your company website and send trade show marketing materials to customers containing the same information. Sending out personal invitations to participate in your trade show contest also usually produces nice results.

Continue marketing your trade show contest at the trade show and even at locations near the trade show. Place flyers about your trade show contest at the airport, hotels, outside the venue, and anywhere else you think possible attendees may be lurking. Make sure you clearly provide directions and list your booth number in your trade show marketing materials so attendees can easily find you.

Trade show contests are a fun and efficient tool in trade show marketing. A well-planned trade show contest will always draw new contacts and potential customers.


About the Author

Christine OKelly is an author for trade show marketing consultant Jonathan Edelman. Jonathan is the founder of Ideas 4 Now, a trade show marketing company offering promotional products such as video game attractions that drive traffic to trade show booths. Edelman is also the founder of the trade show vendors directory Trade Show Vendors.com.

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5 Law Firm Marketing Tips to Turn Prospects into Clients

Attorneys are famous for wasting their time following up on bad leads. These are prospects who are not a good fit or who are not likely to hire your law firm. Another big mistake lawyers make is targeting the wrong market, usually too large of a market. What percentage of the people you follow up with come to your office for an official interview And of those, how many actually sign on as clients

Successful law firm marketing includes determining which people and businesses are not currently interested in your service and which are just not good prospects. Remove these dead ends from your contact lists and dont waste your time trying to win them over.

You probably have a very low percentage of prospects turned clients. And with the limited hours in your day to get everything done, you simply cant afford to waste this kind of time These 5 simple steps will help you turn more prospects into clients. Incorporate these into your law firm marketing strategy and watch your conversion rate grow.

1. Separate Your Contacts from Your Prospects

Learn to identify people who are genuinely interested versus those who simply are not saying "no" out of politeness. Listen for the signals that distinguish a real prospect from someone who is simply price shopping or worse using you to obtain a lower fee from another lawyer.

Create a list of questions to disqualify contacts focusing on the criteria of "need, want, afford." Remove those contacts who dont meet these qualifications, and focus your energy on solid prospects.

2. Interview Your Qualified Prospects Directly.

Are you consistently talking directly to your prospects versus their gatekeepers and time-wasters and pitching them your services Whats your closing ratio What percentage of people come to the interview versus become clients Make sure you are speaking to the real decision-maker.

3. Strengthen Your Presentation Skills

Improving your presentation skills will go a long way toward winning over new clients. Strengthen your phone skills and develop better phone scripts. Learn to recognize "buy questions." Be prepared to ask for the sale at the end of the presentation. Take a presentation skills seminar and focus on benefits and results more than services and features. Work harder at identifying your targets points of pain and using them clearly and consistently to demonstrate the value of your services. Become more fluent at speaking their language. Develop a list of critical questions to ask prospects you present to. Dont talk as much: listen more.

4. Give Prospects a Call to Action

After an interview, do you actually ask your prospect to commit to the sale How soon do you follow up with people after the interview What do you send them to encourage them to buy from you versus the competitor and buy from you now versus waiting

Make sure each prospect receives one clear call to action. Make it easy for them to follow. Ask for their business

5. Follow Up After Your Presentation

Follow up with a thank you letter or e-mail within 24 hours of the interview. Be sure to end every interview with action steps e.g., what each party agrees to do as next steps and when they will do it by. If you agree to do something, be sure to do it before the deadline. This may be a way they are testing you to see if you will respond to their needs. If you are a business lawyer, have a process for writing successful proposals. Immediately set a reminder to yourself to contact the hot prospect in a timely manner.

Add these five simple steps into your law firm marketing plan now. Youll see


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

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SEO Marketing Strategies You Can't Afford To Miss

In the Internet, SEO marketing is the way to go if you want your business to be seen and heard. There is such a thing as an SEO marketing specialist who aids clients and website owners in their quest to have bigger sales and more traffic to the site.

The Aim of SEO Marketing

SEO marketing has only one aim and that is to bring traffic to a certain site. Traffic is seen as prospective buyers and clients of the site owner. Therefore, traffic is a much needed "commodity". Many Internet users visit sites that they have been redirected to or sites that have been presented by search engine results, and they get hooked into these sites. In other words, some users do not specifically seek out that particular site but they might have been led to it by it being in the top ten high ranking sites presented during a search conducted via a search engine.

Now you see how important getting high ranking is during searches. Sites that rank in the top ten are most likely visited by more users than those that are ranked lower. Many users do not bother to look for more sites if they find what they are looking for in the first few sites presented in a search. This is why many sites employ search engine optimization methods to encourage higher ranking and to achieve successful SEO marketing.

The Value of SEO Marketing

The value of SEO marketing is that people who work to market your site know what they are doing and may be objective about what your site requires. SEO marketing is also a way of fully understanding how the search engines work and what is needed to meet the requirements of being in the top ten pages of a search engine.

SEO Marketing Tools and Strategies

There are many ways of getting your site in front of many Internet users. These strategies are all included in search engine optimization and website optimization. Most sites are optimized to suit the requirements of search engines. Many search engines index and catalog sites in accordance to the data and information that the site owners have submitted and the data and information that the search engine crawlers have gleaned from the web site. The way that the data and information are placed in the site is important and so is the submissions that are given to the search engines. It is the role of the SEO marketing expert to be able to fully recognize the right data and information to supply for the site and submit to the search engines. Many SEO marketing companies hire SEO marketing consultants to accommodate the increasing demand for quality SEO marketing experts that can handle search engine optimization and SEO marketing for various sites

Among the many SEO marketing tools that can propel a site to the first page of a search engine result is content. Content that is relevant to the site is what sites need to make it stand out from others that have irrelevant content and improper web design. This is the importance of keyword or key phrases that are integrated ion to the article used for the site. These articles carry the information that robotic crawlers need in order to properly index a site according to what it contains and what it can offer to users.

SEO marketing strategies also include designing the web site in such a way as to make it easier to use and for the texts and images to load quickly. It is important for the web site to be quick loading in order to hold the attention of the users. Sites that take too long to load or have large images that hinder quick access to the texts will most likely be abandoned by the users in favor for a much faster site. Part of SEO marketing is to meet the demands and needs of the people by providing a web site that has relevance and the information that the users need.

The problem with SEO marketing is that there is a fine line of distinction between black hat and white hat methodologies. Some SEO experts employ underhand methods to gain high ranking for their clients' sites. Many overzealous SEO experts might integrate a few well placed codes and hidden texts that could raise the ranking of a certain web site. Human users will not be able to see these codes and text but the robotic spiders and crawlers used by the search engines to help index a site will be able to read these and gather these as relevant information regarding the site. The results of these actions will lead to the site being banned from the search engine and the SEO company might be included with this. It is best to practice white hat methods of SEO marketing to have long lasting results.


About the Author

Seomul Evans is a SEO Marketing Services consultant specializing in organic SEO Marketing.

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5 Law Firm Marketing Tips to Turn Prospects into Clients

Attorneys are famous for wasting their time following up on bad leads. These are prospects who are not a good fit or who are not likely to hire your law firm. Another big mistake lawyers make is targeting the wrong market, usually too large of a market. What percentage of the people you follow up with come to your office for an official interview And of those, how many actually sign on as clients

Successful law firm marketing includes determining which people and businesses are not currently interested in your service and which are just not good prospects. Remove these dead ends from your contact lists and dont waste your time trying to win them over.

You probably have a very low percentage of prospects turned clients. And with the limited hours in your day to get everything done, you simply cant afford to waste this kind of time These 5 simple steps will help you turn more prospects into clients. Incorporate these into your law firm marketing strategy and watch your conversion rate grow.

1. Separate Your Contacts from Your Prospects

Learn to identify people who are genuinely interested versus those who simply are not saying "no" out of politeness. Listen for the signals that distinguish a real prospect from someone who is simply price shopping or worse using you to obtain a lower fee from another lawyer.

Create a list of questions to disqualify contacts focusing on the criteria of "need, want, afford." Remove those contacts who dont meet these qualifications, and focus your energy on solid prospects.

2. Interview Your Qualified Prospects Directly.

Are you consistently talking directly to your prospects versus their gatekeepers and time-wasters and pitching them your services Whats your closing ratio What percentage of people come to the interview versus become clients Make sure you are speaking to the real decision-maker.

3. Strengthen Your Presentation Skills

Improving your presentation skills will go a long way toward winning over new clients. Strengthen your phone skills and develop better phone scripts. Learn to recognize "buy questions." Be prepared to ask for the sale at the end of the presentation. Take a presentation skills seminar and focus on benefits and results more than services and features. Work harder at identifying your targets points of pain and using them clearly and consistently to demonstrate the value of your services. Become more fluent at speaking their language. Develop a list of critical questions to ask prospects you present to. Dont talk as much: listen more.

4. Give Prospects a Call to Action

After an interview, do you actually ask your prospect to commit to the sale How soon do you follow up with people after the interview What do you send them to encourage them to buy from you versus the competitor and buy from you now versus waiting

Make sure each prospect receives one clear call to action. Make it easy for them to follow. Ask for their business

5. Follow Up After Your Presentation

Follow up with a thank you letter or e-mail within 24 hours of the interview. Be sure to end every interview with action steps e.g., what each party agrees to do as next steps and when they will do it by. If you agree to do something, be sure to do it before the deadline. This may be a way they are testing you to see if you will respond to their needs. If you are a business lawyer, have a process for writing successful proposals. Immediately set a reminder to yourself to contact the hot prospect in a timely manner.

Add these five simple steps into your law firm marketing plan now. Youll see


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

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The Keys to Developing Successful Marketing Strategies

A successful marketing strategy is judged by how effectively it can be used. Many people know that a successful marketing strategy puts a lot of different factors into consideration and uses these factors as a collective.

There are, however, five main keys to developing successful marketing strategies. Every successful entrepreneur will tell you that these five always play a part in the development of a successful marketing strategy:

1) Strengths - A successful marketing strategy always considers the various strengths that a company has. These strengths should be present within the company and the company should be able to use it in order to achieve the desired goal. It is clear that every company has strengths which it could use to gain advantages over the competition. These strengths could range from having more resources to having more experience. The strategy must utilize the strengths to the maximum. Every effort expended should be directed towards the achievement of the goal.

2) Weaknesses - Just as every company has strengths, every company also has its weaknesses. A successful marketing strategy needs to take these weaknesses into account and help people overcome them. A successful marketing strategy should be realistic regarding its weaknesses in order to truly be effective.

Successful marketing strategies have often turned potential weaknesses into strengths. Anything is possible with the right manipulation of a company's strength. By taking account of the potential weaknesses, a company will be able to find ways of coping for those weaknesses. They could actually remedy those weaknesses and make sure that they will not be the downfall of the company.

3) Opportunities - Successful marketing strategies have always taken advantage of every available opportunity for advancement. By taking account of existing opportunities, a company will be looking at the various stepping stones that it can use in order to achieve success. Various opportunities are always available in a market.

However, these opportunities are often shrouded and need a keen eye and a good sense to take advantage of them. In taking advantage of opportunities, however, the company must not lose sight of the main goal through which it can measure success.

4) Threats - Since the market contains opportunities for the company, it should also be mentioned that it does contain threats. People should be aware of any potential even that could bring a company to its knees.

Successful marketing strategies have always included methods of riding out these threats and adapting to them in such a way that they will endure them. The most successful marketing strategies, in fact, have actually been able to turn these threats into opportunities. Take BMW for example: when it was faced with the threat of being forbidden to manufacture airplanes, it took to manufacturing cars. That's a great way of turning a threat into an opportunity.

5) Implementation - A marketing strategy needs to be implemented in order to be successful. The implementation is the final test of how successful a marketing strategy actually is. It could be clever, it could be simple, it could be cunning, and it could be obvious. The successful marketing strategy is always implemented. Without this final test, the marketing strategy is just a marketing strategy. Success is determined by the use, not by the design.

These are the five keys to a successful marketing strategy. Mark them well, for they might help you to achieve success someday.


About the Author

Daegan Smith Is And Expert Online Marketer

"Wanna Lean The Secret To Making $85,147,717

Per Month While Quickly And Easily EXPLODING

Your Network Marketing Organization by 7,141

People Without EVER Buying Or Calling a

Single Stinking Lead?" Free CD Explains All:http://www.easymlmprofits.com

Relaited Links:

• Yellow Pages Ads For Small Business
• Ideas About Direct Response Marketing
• Video - The Next Wave Of Small Business Marketing

How to Drive Free Traffic to Your Website - Part One

How do you drive free traffic to your website? In this article, I am going explain to you the system that you can use almost immediately and start implementing to your online business today!

In order to get free traffic flowing to your website, you need to follow these few steps in the A9 Process.

STEP ONE: Write an article.

This article needs to be between 400 and 700 words long. Make sure you are writing good content about your business. The key is to have your viewers learn and benefit from the information you are giving.

Tips to Writing an Article: If you have an information product you want to sell, you should take your product and break it down into small pieces. These pieces will become the articles, so to speak. If you do not like writing articles, or writing at all for that matter, you have the option to outsource it.

Here are a few places you can outsource your article to:

Elance
GuestProfessor
TheRealArticleFactory
ThePhantomWriters
Content-Writer
ArticleAuthors

STEP TWO: Submit your Article

By submitting your article to an article submission website, other websites will pick up your information and pass it around as well.

Here are a few things you need to do before you submit your article:

Create a summary about your article.

Always create a "Call To Auction" section at the bottom of every article.

Example: There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that go here promoting tips dot com.

So where do you submit your article to? Well here is a list of 60 article submission sites that you can go register to and start submitting your articles this task is a little time consuming but well worth it!

Articlebiz
Articlecity
Articledashboard
Ezinearticles
Selfgrowth

STEP THREE: Rework your article into a press release and then submit.

To rework your article into a press release, you need to visit this site: (http://www.prwebdirect.com/pressreleasetips.php#format) when you go to this website, it will explain exactly what you will need to do in order to format your press release correctly. A press release needs to be more like an announcement, rather then just news being given (like an article is traditionally written). However you want to stick with the content you have already come up with, you're just changing it to fit a different media.

Once you have completed your press release, it is now time to submit it to press release submission websites. There are two different ways you can do this:

1) The FREE way where you go out to all the free press release submission websites and post your information
OR
2) You can use pr web direct and pay to have your press release submitted.

Both have equally good ways to submit your article, but obviously the paid was is a little less work. Just like submitting your article you will do the same steps submitting your press release. This step is highly important because press releases get passed around the internet like wild fire there are thousand so new sites, news rooms, and trade magazines that will pick up your information and post it on their

Here is a list of places you can go to and start submitting your press releases for free today:

i-newswire clickpress
free-press-release
express-press-release
1888pressrelease
pr9

There are many different tactics to marketing your company online but nothing makes sense unless you know the right strategies and how to put them in place. Search Engine Marketing is the most powerful way to drive traffic on the net. When you combine link building strategies with pay per click advertisement you can control your traffic.


About the Author

Search Engine Marketing is the

most powerful way to drive traffic on the net. When you combine link building

strategies with pay per click advertisement you can control your traffic.

Discover how to explode the traffic to your website. Sign up right now for our

FREE newsletter to find out how to do exactly that go here:

http://www.directhorizoninc.com

Relaited Links:

• Telesales Techniques You Must Learn
• Video - The Next Wave Of Small Business Marketing
• How To Drum Up More Business In Essex

Law Firm Marketing Strategies to Use after Securing the Client

Youve finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. It seems as though youve put forth all of the blood, sweat and tears you could muster just to get this opportunity. Now that you have secured this client, what law firm marketing strategies are you employing to keep them

Other successful firms have found ways to keep their premium clients. What are you doing to keep yours Once again, you may feel like banging your head against your desk; frustrated and fed up because its just one thing after another. You dont catch a break just because youve landed the client. Now you must figure out how to keep them.

Prepare to bleed more effort into serving your new conquest. The process to make the client happy has only begun. You know the only place success comes before work is in the dictionary. Following are some law firm marketing strategies that insure your clients remain in your focus and you must work hard to employ them.

Begin work on the case immediately. As soon as the client signs on, spend some time that day or the next working on the case. This is necessary to protect your clients best legal interests. It also shows their immediate need for legal help and that you genuinely care about them.

Send them some form of written communication within 48 hours of taking the case. It isnt enough to start working immediately on their case. You must also show that you are actively working on their case by mailing them a copy of everything you do. Consider time stamping everything so they will see you started on their case almost as soon as you landed it.

Send out a brief client survey within one week of landing the new client. This can be a great way to collect data on vital questions such as:

Why did they select your firm
Who else were they interviewing
What do they like best or least about working with you
How can you improve
How fast was your response time to their initial request
How did they find you
Do they know of anyone else who could use your services
Important dates birthdays, anniversaries, etc
Additional contact information

Its also a good idea to send out an additional client satisfaction survey when the case is completed. This allows you to gauge their overall satisfaction from start to finish once you have worked on the case.

Project the efforts you have put forth in order to satisfy the client. Give them regular updates on their case, even if it drags out over months or years. Keep the client in your mind at all times and let them know you are always working in their best interests. This shows you care and gives them a reason to appreciate your consistent efforts. Even when nothing is happening with their case, maintain regular contact with your client.

A very important attorney marketing plan is to ensure the client not only sees results, but knows how hard you have worked to obtain those results. Show your client all of the hard work you have put into their case. Even the smallest details or easiest motions you have put forth demonstrate that you care about your client. Show them that you have worked for them to the best of your abilities and did everything you could to serve them well.

If you want to keep your clients happy, begin using these simple law firm marketing strategies now. There are law firm marketing services available to assist you in putting these strategies to use in the most productive ways possible. Contact them and get it right. Dont bleed that last vein dry without a winning plan to make it worth your efforts.


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

Relaited Links:

• SEO Marketing Strategies You Can't Afford To Miss
• The Importance of Marketing Mix and the 4 Key Mix Elements
• Why Does Your Business Need A Good Marketing Plan?

Why Do Direct Marketing?

A business will never work out if marketing will not be included in your prospect. It is just too tough to go on with the flow of the business without employing direct marketing. Not all trades flourish because costumers come to you.

There are times when you will be the one to go after these customers. Now if you are dead serious with earning profit and making your commerce work out, you will be geared towards direct marketing.

It is important that you gather your leads and once you did this, ensure that you keep them in close touch. One form of direct marketing is via direct mail.

You can encourage prospect customers to avail of your service or your goods by mailing to them directly. If you are successful in convincing them then you can be rest assured that your trade will work out well.

Honestly, your earnings largely depend on the effort you concert. Through direct marketing, you can tell your potential customers what's in store for you.

Give them news regarding what are your new services or products which they may avail of. You may likewise offer them good deals so they can be more attracted to your offer. You may wave right into their faces the possibilities of great discounts, promotions, and other freebies. Direct marketing is nonetheless your avenue of letting your customer become aware of what you can offer them.

Direct marketing may take the forms of email or snail mail. However, as per efficiency is concerned, the snail mail works the better. Due to the outbreak of the spam messages, your email can just merge with them. Or potential customers may think that yours is just another spam email. There are times when the customer may miss the chance of checking his or her email so you lessen the opportunity of counting him into your leads.

As with the snail mail as form of direct marketing, the potential customer's attention will likely be piqued as he sees the letter from you. Email may be cheaper yet it is ineffective at times.

Through mailing as a form of direct marketing, you need to secure the exact postal address of the customer. As soon as you receive responses from that customer, remember not to tire out or bore him or her by sending out numerous forms to be filled out. He or she may not have enough time to deal with this and you risk losing them from your care.

You have to work out that your information gathering scheme must become a pleasurable experience rather than a chore assigned to him or her. Always top your mails with the promotional strategies regarding your business. After all, it is your primary goal. Highlight freebies and other wonderful opportunities that will prompt the reader to give you back a nice response. It is likewise a NO NO to ask very personal questions.

It is important that you make use of a friendly tone as you converse in your letter. You must not sound bossy or else you will not win the customer. Go for repetition.

Sending out only one mail may not prove successful. There are cases when the helpers misplace the mail so the supposed to be recipient fails to recognize the letter. Likewise, always request for return responses either through phone or mail. It pays off to include some free items in the envelope as this will trigger further interest from the customers.

Direct marketing has been proven effective through all ages. Much more, today's modern era calls for a strict direct marketing stratagem for you to be able to keep in touch with the businesses' fast paces.


About the Author

Daegan Smith Is And Expert Online Marketer

"Wanna Lean The Secret To Making $85,147,717

Per Month While Quickly And Easily EXPLODING

Your Network Marketing Organization by 7,141

People Without EVER Buying Or Calling a

Single Stinking Lead?" Free CD Explains All:http://www.easymlmprofits.com

Relaited Links:

• The Keys to Developing Successful Marketing Strategies
• The Keys to Developing Successful Marketing Strategies
• The Keys to Developing Successful Marketing Strategies

Yellow Pages Ads For Small Business

When most small businesses start up they automatically think: "if I get a Yellow Pages ad all will be well".

The challenge is that over the past few years the way people search for businesses has changed. It used to be that whenever anyone wanted to find a business they went straight to the big yellow books. Now the majority of people will go to their computer first.

At the 2007 Microsoft Strategic Account Summit, Bill Gates predicted that within 5 years that no one under 50 would use the print Yellow Pages. Personally I think that this is a bit of a stretch by a few years, but it is certainly a trend to be aware of.

The main strength of the print version of the Yellow Pages is that you can find local businesses easily and quickly. In the past 12 months Google Maps has improved their offering to make finding a local business much easier on the net and are starting to eat away at the local advantage Yellow Pages had.

What does this mean for small business? Should you turf your Yellow Pages ad? Yellow Pages are just one part of your overall marketing strategy. You need to consider your total marketing plan for the year to make a sensible decision about what to do about the Yellow Pages.

In my opinion, even though their importance is declining, for some industries Yellow Pages for the next few years will still be a good source of leads and customers. So, how do you determine if the investment is a good one for you?

Step 1: Research

Before you make any decision on running a Yellow Pages ad, pick up a copy of the big yellow books for your area and look through your category listings. If there are only single line ads in your listing, you can pretty much bet that Yellow Pages are a waste of time for your industry. Take a look at Educational Consultants to give you an example of what I mean.

The sort of categories that still get a solid run from Yellow Pages are local services like computer repairers (people's computers will be not working when they are looking for a repair technician) and tradespeople If you are in a service based industry then generally yellow pages are not as relevant.

Step 2: Look at your own statistics

Look back over where your leads came from in the past year (you do ask people how they found you don't you?) Many businesses are finding a declining trend in leads from the Yellow Pages and an increase in the internet referrals. If you have statistics, review them and use them to help make your decision based on fact not gut feel.

Step 3: Look at Return on Investment

Yellow Pages are an extremely expensive form of advertising. Even just the addition of your website address can to your line listing can cost you $200. Display ads run to the thousands of dollars. Just like any form of advertising you need to look at your return on your investment - how much do you need to earn to cover the cost of your ads? Are you getting sufficient sales to cover the cost of your ads?

A number of smaller businesses are scaling down the size of their ads and are investing this money back into Search Engine Optimisation or website content rewrites by SEO copywriters to help them get better positions on search engines like Google.

Step 4: Display ads are better than in column ads

If all of the numbers add up from your research know that display ads are more effective than column ads. They grab attention and are not lost in a series of black lines. To choose the right display ad for your business, go back to your initial research- go for the biggest display ad your ROI tells you will work for your business.

Step 5: Get your words right

Writing a Yellow Pages ad is an art form. If you make a mistake in your words you have to live with the consequences for a full 12 months before you can change them. Here are some tips to get your words right:

Your headline is vital! The first thing you want people to read is something to grab a reader's attention to make them want to read more. It has to be something that flags down their particular need or exactly what you are looking for. Your company name is NEVER exciting, nor is a boring headline that doesn't differentiate you from anyone else.

Here are some headlines from the air-conditioning section. Which ad would you read more of "Total comfort solutions"; "Excel air-conditioning", "Brisbane's cheapest prices"; "Climatrol air-conditioning" or "Quality Ducted and Split Systems"?

None of these headlines are particularly brilliant, but the ones that come close are the ones on price which will attract price shoppers or the one on ducted and split systems as it tells you precisely what makes them different.

If you have time and are serious about getting results, then use Google Adwords to test your headlines to get the one with maximum results before you finalise your Yellow Pages ad.

Your body text is also very important. Your body text needs to be short, sharp and snappy. It has to highlight exactly what people are looking for and address key things people are looking for (and any problems people want to avoid).

The Ducted ad has a line "installation by qualified tradesman, no subcontractors". This is great if people are worried that a sub-contractor may botch the installation. In comparison look at "Climatrol has served SE Queensland for over 20 years". Unless business longevity is important to you, then a quick chorus of "who cares" rings out in your head when you read this ad. They may be in business for that long ... but are they any good?

Call to action. You have to make it crystal clear what you want people to do once they have read your ad. You need a clear call to action. "Call xxxx xxxx now for an obligation free quote", "Visit our showroom at XXXXX". Just putting in your number will reduce your response rate.

Make the number stand out. If it is just included in your text you will create confusion, this also goes for if you include a Fax number. If you must include a fax number, keep it small and inconspicuous to reduce the number of people dialling it by mistake.

Step 6: Get your design right

As lovely as the Yellow Pages designers are, if you are serious about getting results you need to invest in professional graphic design rather than have Yellow Pages do it for you.

Professional designers get the right font, make your number very clear and readable, will not overload the design and know what colours work when printed on yellow pages to give the best impact.

Many photos look blurry when printed on yellow newspaper, so you have to get it right the first time or your whole ad will be an expensive waste of money.

Step 7: Use your content for other purposes

Once you have your Yellow Pages ad sorted, use the same content and drop it into on-line community directories and Google Maps. Make sure your website reflects your ad content so when people check you out on-line there is no disconnect between what they read in your ad and what they see online.

Yellow Pages ads are still useful for many small businesses. If you follow these 7 steps you will get the best possible results from your ads.


About the Author

Ingrid Cliff is a Freelance Copywriter with her Brisbane Copywriting Company, Heart Harmony that helps put businesses into words. Ingrid writes a free weekly newsletter packed full of articles and tips to help your business grow and Small Business Ideas blog for small businesses.www.heartharmony.com.au

Relaited Links:

• How to Drive Free Traffic to Your Website - Part One
• SEO Marketing Strategies You Can't Afford To Miss
• The Kick-starter Guide to Affiliate Product Marketing

Law Firm Marketing Strategies to Use after Securing the Client

Youve finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. It seems as though youve put forth all of the blood, sweat and tears you could muster just to get this opportunity. Now that you have secured this client, what law firm marketing strategies are you employing to keep them

Other successful firms have found ways to keep their premium clients. What are you doing to keep yours Once again, you may feel like banging your head against your desk; frustrated and fed up because its just one thing after another. You dont catch a break just because youve landed the client. Now you must figure out how to keep them.

Prepare to bleed more effort into serving your new conquest. The process to make the client happy has only begun. You know the only place success comes before work is in the dictionary. Following are some law firm marketing strategies that insure your clients remain in your focus and you must work hard to employ them.

Begin work on the case immediately. As soon as the client signs on, spend some time that day or the next working on the case. This is necessary to protect your clients best legal interests. It also shows their immediate need for legal help and that you genuinely care about them.

Send them some form of written communication within 48 hours of taking the case. It isnt enough to start working immediately on their case. You must also show that you are actively working on their case by mailing them a copy of everything you do. Consider time stamping everything so they will see you started on their case almost as soon as you landed it.

Send out a brief client survey within one week of landing the new client. This can be a great way to collect data on vital questions such as:

Why did they select your firm
Who else were they interviewing
What do they like best or least about working with you
How can you improve
How fast was your response time to their initial request
How did they find you
Do they know of anyone else who could use your services
Important dates birthdays, anniversaries, etc
Additional contact information

Its also a good idea to send out an additional client satisfaction survey when the case is completed. This allows you to gauge their overall satisfaction from start to finish once you have worked on the case.

Project the efforts you have put forth in order to satisfy the client. Give them regular updates on their case, even if it drags out over months or years. Keep the client in your mind at all times and let them know you are always working in their best interests. This shows you care and gives them a reason to appreciate your consistent efforts. Even when nothing is happening with their case, maintain regular contact with your client.

A very important attorney marketing plan is to ensure the client not only sees results, but knows how hard you have worked to obtain those results. Show your client all of the hard work you have put into their case. Even the smallest details or easiest motions you have put forth demonstrate that you care about your client. Show them that you have worked for them to the best of your abilities and did everything you could to serve them well.

If you want to keep your clients happy, begin using these simple law firm marketing strategies now. There are law firm marketing services available to assist you in putting these strategies to use in the most productive ways possible. Contact them and get it right. Dont bleed that last vein dry without a winning plan to make it worth your efforts.


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

Relaited Links:

• The Keys to Developing Successful Marketing Strategies
• Video - The Next Wave Of Small Business Marketing
• 5 Law Firm Marketing Tips to Turn Prospects into Clients

The Kick-starter Guide to Affiliate Product Marketing

Affiliate professionals are seizing the web by storm. They offer the destitute Internet users so much contents and ideas that they are suck into a hollow space of time-devoured reading of contemporary designs. Let us attempt to make the approaching method slightly straightforward as well as to the point.

To start practicing affiliate marketing is not complicated at all; however, it will require some time plus effort from you to pull off.

What is the affiliate promoting practical approach?

A business requires promoting shrewdness to advertise and smooth the way for his merchandise. You need to make a choice if you will be capable to market their merchandise. Answer these easy questions to ably help you choose.

1. Is there satisfactory information accessible for the product?
2. Will the product fit into your current niche?
3. Is the costs alias salary adequate relating to the effort?
4. Do you beyond doubt want to promote the product?
5. Do you feel more contented to promote yourself as an expert relating to the product?
6. Will you use the product yourself?

Make your decision and live with it.

Decide on your promoting course of action and marketing plans to use. You may use an Internet site, newsletter promotions, electronic mail advertising and posting an article on a blog page. I will merely inquire into affiliate advertising using a web site.

Grow to be a specialist advisor for the product. Write distinctive articles as well as look into all topics surrounding this affiliate market plus its products. It will gain you the renown as the guru credibly relating to that market.

After all the tough work plus finding out regarding your profitable product market, you must commence to opt for your URL. What web site name will be use to smooth the way for this market? If the merchandise was, relate to one of your current niches, I might recommend the following. Say your niche is health care with a current domain www.secret-fat-loss.com . The contemporary product is regarding chubbiness guidelines for teens. Create a sub domain www.secret-fat-loss.com/teen-weight-loss. If you start a new niche then you may consider obtaining a related fresh domain.

A live domain demanded hosting. Consequently, preferably decide on a reliable hosting affiliate merchant to use for your domain Internet hosting. Get a hosting affiliate business partner, which is sure-fire and existing with very good uptime. You do not yearn to lose shoppers given that they may possibly have no right of entry to your unavailable web site. Use an acceptable budget for your hosting, so you may place the aspect to rest.

At the present, you are ready to start smoothing the way for your affiliate links plus Internet sites. Choose early the plan for your advertising campaign so that you prevent over spending. There are multiple ways to promote your web page. You may until the end of time incorporates more guidelines as time advance. Constantly obtain comment of expenditure relating to the course of action used. The approach of SEO or search engine optimization must be use. The search engines will make your web content available to the real world as long as you use their standards and generously grant priceless facts to their spendthrift clientele. Increasing your ranking with the search engines will produce you with the online reputation you dearly needed.

The next phase of your promoting is to purposely fabricate unique content related to your product. Initiating and maintain satisfactory content will decide your victory plus lifetime for the boosted merchandise. Use article writers for better-written articles concerning your merchandise and post these on your web site.

No its time too setup external links. Submit articles referring to facts related to your products to draft directories. These articles must incorporate a back link to your Internet site via your URL.

You will not get rich overnight through affiliate marketing. Your business will grow bits by bit, nonetheless if you keep on adding content and expanding your web site, the clients will come.


About the Author

Take a look at

Your Own Affiliate Business to learn more. Karel VILJOEN created this Website for the curious marketers. Allow yourself to take the journey to learn more about the various marketing methods and strategies.

Relaited Links:

• Video - The Next Wave Of Small Business Marketing
• The Importance of Marketing Mix and the 4 Key Mix Elements
• Getting Inside Your Customers Heads

Providing What Attendees Want at Your Trade Show Exhibits

A trade show exhibit is a practical tool for expanding product recognition, brand awareness, and reaching new customers. In order for a business to capitalize on the investment and stand out from the masses of other trade show exhibits, it necessary to provide exactly what trade show attendees desire.

There are several things common in trade shows that will assist a business in deciding the main factors that drive people to and from a trade show exhibit. While coming up with a marketing plan for a trade show exhibit, businesses should jump into the shoes of the attendees instead of executing an exhibit that works only for the business. Trade shows are loud, huge, and even exhausting. It is not always easy for a trade show exhibit to get attention.

Keep Your Information Short and Snappy

The enormous scale of trade show exhibits often leads to data overload for trade show attendees. When only given a millisecond to make a point, producing visually attractive information that is short, snappy, and gets to the point can mean getting read versus getting tossed.

If an attendee reads your information, you are more likely to have a positive follow up reaction and may even turn that prospect into a customer.

Give Gifts and Prizes

Who doesn't love getting a prize? Giveaways are a wonderful way to drive attendees to your trade show exhibit. An enticing giveaway, which will lead attendees to want to learn more about your company, is usually something simple and considerate. For example, a sturdy canvas bag (with your business logo) is a helpful and considerate way for you to assist attendees in carrying around all of the information they collect during the trade show. A small, battery operated fan is a thoughtful gift for tired and hot attendees. A cute toy is a helpful gift for parents lugging around cranky children.

Make sure you brand your giveaway items with your business logo and contact information, especially your website. By branding your giveaways, you strengthen your brand, and you receive free advertising every time attendees use your giveaways.

Prizes always draw a good crowd. Prizes will generate a buzz of excitement and suspense around your trade show exhibit. The opportunity to win a great prize will drive attendees to you and will bring them back at the time of the prize drawing.

Prizes ultimately provide multiple contact opportunities with attendees, including before, during, and after the trade show. During these opportunities, businesses should include product or service selling points. For instance, an e-mail about the trade show exhibit prize before the show can also include information about the products or services showcase during the trade show.

Offer Complimentary Food and Drinks

Trudging around a huge trade show, exhibit to exhibit, can make a person famished. Consider providing attendees with a small complimentary food or drink. Good examples include mini bottles of water or small bags of pretzels (including your logo, of course). Your welcome gift will produce good feelings and possibly even lead attendees to take a moment to stay at your trade show exhibit for a presentation.

Offer Seating

An often overlooked technique for attracting visitors to your trade show exhibit is to offer a place to sit down. It sounds too simple, but providing seating for tired attendees to rest a moment will attract people. Consider offering simple seating like small benches or office chairs, or go bigger and offer larger comfortable chairs or even extravagant sofas.

A seating area gives your booth sales staff a place to sit down and talk business. Having a spot to get away from the crowd for a business discussion with a prospect brings about a relaxed sale.


About the Author

Christine OKelly is an author for Jonathan Edelman, trade show marketing consultant. Jonathan is the founder of Ideas 4 Now, a trade show marketing company offering products such as the Blizzard of Dollars Cash Cube Money Machine for trade show booths. Edelman is also the founder of the premier trade show vendors directory Trade Show Vendors.com.

Relaited Links:

• The Importance of Marketing Mix and the 4 Key Mix Elements
• Market Segmentation Can Help You Grow, or Gain, Market Share
• Do You Need Help Designing A Better Yellow Page Ad?