Comfortable Marketing

Thursday, December 4, 2008

The Poor Affiliate's Guide To Free Website Traffic

Lets face facts; no one wants to pay for every visitor that comes to their website.Of course, pay per click is an excellent aspect of marketing online but this requires a lot of know how and it has high risks.
On the other hand if you use free traffic you are forfeiting all of your precious time.

Since time is not something that we have an unlimited supply of we have another option to getting free traffic to your website which involves affiliating.

Affiliate Marketing
1.
Focus on one large market
The first step is to find a market that has a huge demand.
If you chose a market that has a low demand no matter what you do to promote your website you will never become successful and you will always struggle.
Never be afraid to go after the big markets.As long as there is a high demand you can benefit by taking a little piece and make tons of money.

2.Articles that target the right people
Obviously one of the best ways to get traffic to your website is to write articles.
One of the biggest mistakes that people make when writing articles is that they do not target the correct people for their affiliate offers.

In order for you to avoid this make sure that you pick out keywords that relate back to your site and use them in a strategic way throughout your article.Write the article based on the keywords that you choose and make sure that they relate back to what you are promoting.

In order for you to have tons of free traffic as an affiliate that utilizes writing articles, it is not necessary for you to write tons of articles.You should focus on writing quality articles that people will share with others, link to, and most important click through to get to your website.Remember the old adage that quality is more important than quantity when you are writing your articles.

3.Links
Another technique that will bring your more traffic from search engines is links.
The more inbound links that you have give you more listings on all of the search engines.This then means that more people will see your site thus increasing your traffic.

This is another method that takes some time for you to see traffic but the traffic that you receive is well worth the wait.In order to do this you need to do the following:
Write more quality articles


Comment on other peoples blogs


Write articles that have other websites content and then include a link to your website


4.

Use social networking sites
Social networking sites are one of the best ways for you to get traffic based solely on the fact that many people visit them every day.
Sites such as MySpace, Facebook, and YouTube have the people who are interested in purchasing the products that you are marketing and promoting.

Go on these sites and start adding your links, content, and primarily just get involved.This does not have to be the main thing that you do day in and day out but in order to get more people to see your site you need to let them know that it is out there.

All of the above mentioned techniques will increase the traffic to your site which then increases your profit.Make sure that you use these tips to ensure that you have continued success.


About the Author

Melissa is an established online marketer who has learned many tips and techniques about online marketing and she wants to teach you what she knows.

For more information please visit http://www.thesecret2onlinemoney.com


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Tuesday, December 2, 2008

Pay Per Click Website Promotion and Managing Effectiveness

Internet marketing tools are available in almost the same abundance as internet marketing opportunities.Some tools are highly effective, saving you time and money and many costly errors.Some internet marketing tools are completely worthless, costing you time and money and increasing your margin for error.Managing the promotion of your website really isn't practically completed by hand.There are plenty of highly developed and effective internet marketing tools readily available for your use that will do nothing less help you grab a strong footing in the internet marketing industry and start raking in profits earlier than ever.

Pay per click advertising is one of the most effective forms of website promotion out there today.If you want to get ahead, you need pay per click.However, without tracking your keywords, their impact on your profits, and their effectiveness you really aren't getting much more than a guided tour through the web.

Pay per click advertising is based on a simple concept.You, as the entrepreneur, bid on how much you want to pay for every user that click on your website after using keywords to do an internet search.This bidding process leaves room for anyone who can afford it to be ranked number one.The higher your bid and the more relevant your keywords are, the closer to the first listing you will find yourself on any given results page.Every time someone uses a search engine and then clicks on the link that takes them to your web page, the higher your cost for participating becomes.

Not all pay per click advertising is worth the time and money that you have to invest.Without tracking it yourself, it can be hard to determine which keywords and key phrases are likely to be strong representatives and which are just going to get lost under the shuffle.If you sell cat toys and you use the keyword cat or toys chances are pretty good you won't be able to find your own web page listing.They are too broad and they offer too much room for error.Who says the user isn't looking for a toy cat?You have to be selective and make sure only your most specific phrases in order to justify the expense of pay per click.

You have to learn to manage your costs quickly or you will find that one simple error in judgment leaves you scraping together grocery money next week.Find your most comfortable ceiling and adjust your cost per click accordingly/ This way you aren't wasting valuable money on poor keywords.Each search engine is going to be a little different.You can't expect identical results, and quite frankly you shouldn't be using identical keywords or key phrases throughout the search engines.By determining your tolerance for maximum cost, you can build up over a period of months with useful keywords and key phrases.

Each search engine has its own policies, its own conversion ratio, and its own bidding procedure.You may very well end up dealing with each search engine differently.Keeping track of how you utilize each search engine is part of using effective management tools for your business.

It is vital that you pay attention to bid gaps when using search engine pay per click methods of building your online business.Bid gaps simply indicate that there is a pretty wide margin between your bid and the next highest bidder.If you choose to fill the gap, you eliminate or reduce the chances of someone else coming along and grabbing a slot higher than you.By taking up the bid gap, you can end up being fairly confident about where on the results page that you are going to end up.You don't have to be number one in order to achieve your business goals.However, you shouldn't be any lower than number five or six and you absolutely must be on the first page.Very few people ever bother with the second results page and beyond.

Avoid the temptation to over bid, especially while you are learning how to manage your pay per click advertising.If you are bidding too high, there won't be anything left in the account to use other forms of internet marketing tools.Learning to use pay per click effectively can lead to a very profitable business.Skipping the learning curve can lead you to financial problems and strain.


About the Author

OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out www.

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Monday, December 1, 2008

Starting A Search Engine Marketing Firm

Many entrepreneurs have changed their entrepreneurial direction over the past ten years as some have chosen to make coming up with solutions for businesses a business.Others have gone on to invent new consumer services based on needs not even identified yet.Another great new business opportunity has many entrepreneurs excited today - search engine marketing.Businesses wanting to rank high in Google and Yahoo!have two choices today - master the constantly changing methods or hire a search engine marketing firm.

This article details what it takes for entrepreneurs to launch their own SEM agency so you'll appreciate the value knowledge and experience offer.

Building The Confidence Of Your Clients

Before hiring you, clients want to have confidence in you and your abilities to help them reach the top spots, including both the paid listings and the organic results.

The most effective method for building that confidence in your clients is by mastering the craft of optimization and communicating how your SEO skills can help them achieve their goals.This may involve boosting sales, improving the return on investment for a pay-per-click campaign, or showing how a top position for your client's most important keywords can translate into profit.

Meeting Your Clients' Expectations

The success and profitability of your search engine marketing firm depends on both setting goals and meeting or surpassing your clients' expectations.

This is crucial for two important reasons.First of all, many of your clients will have extremely unreasonable expectations about what you will be able to do for them.For example, your client may think you can outrank ESPN for the term "sports." Secondly, when committing to deliver specific results but failing to do so, the client will not believe you can help their business in the future.So, if you can't guarantee the top position for the word "sports," don't say you can.

Getting Results Equals Making Money

It all boils down to results equals money.

If your chosen company delivers results, your business will flourish.If you fail in the delivering the results promised, your clients will go elsewhere.Bottom line - you must have a total grasp of the algorithms used in the paid and organic listings to get results for your clients.You also have to stay updated on the constantly changing algorithms of Google and Yahoo.Expert SEM drives the entire industry and it requires results.

Ongoing Support Is Critical

Many entrepreneurs starting a search engine marketing firm neglect an important aspect - providing their clients with critical ongoing support.

This is a huge mistake for several reasons.First, providing ongoing support works to build clients' confidence in your business.In addition, by allowing a client's website to sit, they'll quickly be outranked by competitors.Lastly, you can always add more ways for how your agency can add value to a clients' business.If you have the knowledge, it is not likely your clients can take advantage of the search engines without you.By offering ongoing support, you can help them stay on top of Google and Yahoo!

Starting Your Own Search Engine Marketing Firm

If you think starting one of these companies is like other service-related businesses, your're right.

You must focus on the client - all the time, defining problems, building confidence, setting expectations, delivering the results promised, and providing your clients with ongoing support.The algorithms constantly change along with PPC and SEO strategies.Over time, the one constant will be your clients.If you focus on meeting their needs, you'll have a successful search engine marketing firm.
About the Author

Aaron Wittersheim writes informative articles for Whoast, a search engine marketing firm.

They help their clients' websites rank competitively in the organic and paid listings as an expert search engine marketing agency.

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