Discover The Top 3 Reasons Why You Should Pay For Traffic

There are so many success stories you will hear about businesses making it good in the internet.The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs.Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck That is even more remote.It takes good business sense and a lot of help and team effort.Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic:

By far, traffic is the key.

Without traffic, all your effort would just go to waste.Every business needs customers, without them you wouldnt have anyone to sell your products to.In the internet world, traffic is the walk in customer.The more traffic you have the more people you would be able to sell your products to.

But like any business that is in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products.It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit.Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others.Yes thats right.You have to spend money to make money.Advertising is the key.The more people that knows that your site exists, the more people would of course go to your site, thats common sense.

While there are many ways that can get you advertising for free, this does not generate the same high volume as those methods that are getting paid.These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches:

The search and will be the easiest and fastest medium in finding what a person needs in the internet.

Search engines have been very popular because they provide a vital service to many people.They are free and easy to use.With this popularity, they get many visitors and clicks that they are the most common sites that people go to.It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day.They provide links to many sites that a user may be looking for.If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site.While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic.This may sound like not such a good idea, but the payoffs would tell a different story.When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site.You will never go with an empty sales day.

Paying for your Traffic:

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click.

For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched.It is imperative that you have good keyword content in your ad.There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught.You will get an impressive boost in traffic which will also result to a great boost in your sales figures.Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.
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Profitable Email Marketing Systems and Profitable Online Businesses

Email marketing is one of the most vital elements in online
businesstoday.If you are going to make it in e-commerce, you need to
know theins and outs of email marketing.Email marketing reaches the
public inone of the most convenient ways.While may people find email
marketingannoying, they still tend to stay on the email lists that are
part oftheir favorite companies.They may only open up one in ten emails,
butthat one email leads to a sale over 45% of the time.Those are
prettygood odds for repeat customers.Email marketing is much more cost
effective than direct mail.Emailmarketing also leads to more direct
sales than direct mail.Almost alllarge companies spend their resources
developing their email marketingcampaigns and are allowing their direct
mail campaigns to either die outor just mirror their email marketing
messages.The internet has brought an abundance of advantages to all
sorts ofbusiness owners.In fact, nearly three quarters of online
business ownersdo not have a brick and mortar complimentary store.Most
online successstories are those who started their e-business in a home
office andbuild it from the ground up into a highly successful
company.This meansthat anyone with the right information and a little
ingenuity can reallystart an online business if they have the drive and
the desire.Using email marketing to push through to the head of the pack
is asimple game of knowing who to send your email marketing materials
to,which information should be included, and who to not send your
emailmarketing materials to.Spam laws have tightened up quite a bit over
thepast several years, and the penalties for spamming are becoming
prettystiff.The most simple and most effective way to stay out of
trouble isto avoid accusation and avoid sending spam.Spam by definition
is thereceipt of an email that was not requested or not deemed
acceptable bythe recipient.If you don't have permission, do not send the
email.Gather names and email addresses through legal and acceptable
venues,such as previous clients, opt in lists, and physical
encounters.Ifsomeone requests the removal of their name and email
address from yourlist, do so immediately.It just isn't worth the
consequences.Your email campaign should be customer directed.You want to
offer whatyour clients want to hear.All people who spend money like to
know whenyou have a sale on their favorite items.All people who spend
money canbe convinced to spend it in your direction if they are
presented with areasonable benefit, even if that benefit is
psychological oremotional.Find out what your clients want to hear by
offering themsomething in return for filling out a brief survey directly
dealing withyour company.Do you clients want off season sales or do they
wantspecial bonuses?Do they want to be informed of new products or do
theywant to be informed when their regular purchases are available
forless?While you will want to include all of your campaign information
ineach and every email, what you are really doing is research to find
outwhat information should be listed first.Email marketing campaigns are
a great way of keeping your client baseupdated as well as a good way to
help you keep up with currentrecords.Having a snail mail address is
helpful.When email addressesbecome obsolete, sending out a snail mail
reminder that they need toupdate their email address in order to receive
great offers such as afree bonus with their next purchase can help keep
your email listupdated.Give your client base an easy method of
subscribing, either throughsingle opt in sign ups during visits or
purchases, as well as easy optout options.Maintain all your records to
be able to prevent seriousconsequences from falling on you should you be
accused ofspamming.Having documented records of their opt-in as well as
allopt-out records, any accusations are more than likely going to
bedropped as a miscommunication.Keep it clean and you'll see
amplepositive results.Keep your creative juices flowing.When your
clients open your email,make it worth their while.You are competing with
at least twenty fiveother companies that your client has yet to opt-out
of.That means thatyou have to be ahead of the pack, with entertaining
emails and fabulousspecial offers.About the AuthorOR if you would like
to succeed immediately to create financial freedomworking only 4 hours a
week, check out www.secrets2internetfortunes.comAND receive a limited
FREE copy of theamazing 113 page Book "Online Fortunes A Beginners
Guide!" which is jampacked with so many ideas you can use to instantly
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Teleseminars: The Perfect Communication and Marketing Solution for the iPod Generation

With advances in technology, teleseminars are being used in ever
morecreative ways by individuals and companies to expand their client
baseand dramatically increase revenue.Part of the massive appeal of
ateleseminar is that while it is possible to listen to event live, it
canalso be recorded and made available as a podcast that can be
downloadedto an iPod and listened to at the convenience of the
listener.Podcasts can be ready in mere minutes after the completion of
the liveteleseminar.It is a question of how much editing you want to
do.Thefortunate thing is that Internet audiences tend to be more
forgivingregarding teleseminars.They are hungry for great content rather
than astudio quality recording.Teleseminars are highly
versatile.Regardless of the business you are inyou can leverage the
value of teleseminars.Just think of them as a meansof delivering an
audio message to your staff and or clients.Then decidewhat information
you are going to share with them.Some examples of the many uses of
teleseminars include:1.Announcing Product launches,2.Selling
products,3.Publicising events,4.Promoting books,5.Training
staff,6.Training affiliates, and7.Fundraising.Plus, with teleseminars
you have the benefit of being able to deliveryour message to a global
rather than local audience.Podcasting is an ideal solution for long
teleseminars.Jay Abraham andAlex Mandossian are examples of Internet
marketers who sometimes hostlong teleseminars.It is a challenge for
individuals to maintain focusedconcentration for hours on end,
irrespective of how riveting thematerial is.Also, some people cannot
afford to put their life on hold ortake the time off work to listen to a
live teleseminar that is over twohours or even over 4 hours
long.However, if you save your teleseminar asa podcast that subscribers
can download to their iPod, then people canlisten to your material in
bite-sized chunks.And there is another advantage to podcasting your
teleseminars.You cancreate a single podcast for the entire presentation
or you can dividethe teleseminar into segments.This can make it easier
to download andeasier to listen to especially if a presentation is over
an hour.Theteleseminar can be simply divided at logical or natural
breaks in thepresentation so that when played sequentially it flows
seamlessly.Alternatively, the podcasts can be branded separately and you
can do arecap of the material in the former podcast so that each
mini-podcast isa stand-alone product.This can then be used as a teaser
especially ifyou want to sell the teleseminar rather than offer it as a
freedownload.Many presenters have products consisting of numerous CDs
but they arerelatively bulky and can become scratched.Avid learners soon
start torun out of room to store the many programs they have
purchased.Makingyour teleseminars available as downloadable as MP3 and
MP4s which can bedownloaded onto a device that can fit into the palm of
your hand or yourpocket saves space and makes your content easy to
consume.Nightingale Conant, the world's leading producer of personal
developmentaudio programs, now gives its customers the option of
purchasing a CDversion or an MP3 version.With the MP3s customers can
download them totheir iPod and be listening to life-enhancing material
in minutes ratherthan waiting days for the program they ordered to
arrive.And, in an agewhere 'speed to market' is becoming increasingly
important; offeringyour material in MP3 format which your customers can
immediatelydownload to their iPod gives you a competitive
advantage.About the AuthorExpert Tip: When selling high ticket items
which include teleseminarrecordings, offer them to your customers on a
pre-loaded iPod.Learn how you can become an expert teleseminar host and
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tele-training onhowto use teleseminars to grow your business.And for
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How to Succeed in Law Firm Marketing by Overcoming Prospects Objections

As an attorney in a competitive practice area, if you are not fully prepared to meet prospects objections to using your services, you stand to lose an enormous amount in terms of money, time, energy and new clients. Learning how to overcome your prospective clients objections is critical to the success of your legal marketing plan.

Problem-solving is what law firm marketing is all about and there is no better place to start than at the beginning of the process. Many years of research have revealed the most common objections given to lawyers by clients. Following is a list of those objections; along with suggested attorney responses which have proven successful time and time again in legal marketing.

Client: I dont know if I really need a lawyer. Maybe this is something I can work out on my own.
Response: Maybe you do need a lawyer; maybe you dont, but are you willing to risk losing the case if youre wrong Calls for more information; there is no charge for an initial consultation and no obligation to utilize our services.

Client: I cant call; my telephone service has been disconnected.

Response: The call is toll-free; you can call us from anywhere. If you have internet access, you can send us an e-mail and we will gladly communicate with you that way.

Client: How do I know if you are the right lawyer for me

Response: Well, what kind of lawyer are you looking for The cheapest The best The most aggressive The most responsive When you visit our website you can download a free special report on "Top ten questions you must ask before you hire an attorney".

Client: When I call, how do I know you are not going to try to "hard sell" me

Response: Call our toll-free hotline to receive free, practical information. You dont even have to speak to a lawyer if you dont want to. We never "hard sell" anyone.

Client: Why should I hire you as my attorney

Response: Over the last twenty years, we have helped over 3,000 clients just like you who are facing critical legal matters. While we cant guarantee results, we have hundreds of extremely satisfied clients.

Client: I cant afford a lawyer; they are very expensive.

Response: I understand how you feel. Many of our clients felt the same way, but what they found after they hired us is that it was worth every penny they spent.

Client: I dont speak very good English.

Response: Se habla Espanol. We have a Spanish speaking paralegal who will be happy to talk with you and clearly explain everything to you.

When you are actively engaged in legal marketing, keep this list handy so you will be ready to offer a quick and easy solution. Use it as a starting point. Write down the top ten most common questions and objections you receive from prospects and write down your best responses. Make sure all your staff is trained on how to respond as well. Law firm marketing is all about providing services to your clients; first, you must get their attention so you can help them decide they need your help.
About the Author

Stephen Fairley is CEO of LawFirmMarketingStrategies.com and The Rainmaker Institute, the nations largest law firm marketing company that specializes in helping small law firms. Attorneys visit

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