Comfortable Marketing

Monday, March 16, 2009

5 Methods to Keep Visitors Coming Back

Loads of profitable websites rely on repeat visitors to their site to account for a major amount of the traffic to their website.Visitors that come back are easier to convert into buying customers because as they keep returning to the website, the more they will gain more trust in your website.The credibility of a site is the very thing to think about for success.So it is to your benefit, you should keep visitors returning to the website.You can use some of the following methods:


1) Start a forum, chat room or shout box.

When you have created a forum, chat room or shout box, this creates a way of giving your visitors somewhere to voice their opinions and exchange views with like minds - they will all be visitors to you website.When conversations grow, with many responses a feeling of community will also result from this and your visitors are extremely likely to start returning to your website almost instinctively every day.

2) Start a web log (blog) having an internet journal, or what is usually called a blog, on your website and continually keep it updated including all the latest news about yourself and products that may help the visitor.The general public are always curious looking for information and they are highly likely to keep their eyes constantly glued to the monitor of your website if you post fresh news consistently.You will also gain lots of trust because you are showing to them that you are also a real life person!

3) Carry out polls or surveys.More methods that can benefit your site are polls and surveys there are other methods of getting visitors involved that you should most certainly consider introducing to your website.They can give a quick way for visitors to show their opinions and to interact on your website.You should probably consider the idea of publishing polls or surveys that are very relevant to the specified customers to your website so that they are kept interested enough to find out about the results to the polls and or survey.

4) Hold puzzles, quizzes and games, just think of the amount of office workers that are doing nothing at work from day to day, and you can imagine just how many people are likely to visit your website if you give those lots of very interesting and addictive methods of entertainment.It will also benefit you to can hold competitions that will award the high score winners and keep them attempting time and time again to win the prize.

5) Update frequently with fresh content.You should be updating your website on a frequent basis with new information that will ensure that every time your visitors return to your website, they will have some information to read on your website.As you have probably guessed, this is the most popular known and most powerful method of getting visitors to return to your website, but you are in luck because this is also something that is not done very well out of all the traffic generating methods, because of the laziness of webmasters.People won't enjoy browsing a website that looks the same and never changes over the years, so be sure to keep your website updated with the latest information.


About the Author

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Top Affiliate Programs


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Sunday, November 16, 2008

How to Succeed in Law Firm Marketing by Overcoming Prospects Objections

As an attorney in a competitive practice area, if you are not fully prepared to meet prospects objections to using your services, you stand to lose an enormous amount in terms of money, time, energy and new clients. Learning how to overcome your prospective clients objections is critical to the success of your legal marketing plan.

Problem-solving is what law firm marketing is all about and there is no better place to start than at the beginning of the process. Many years of research have revealed the most common objections given to lawyers by clients. Following is a list of those objections; along with suggested attorney responses which have proven successful time and time again in legal marketing.

Client: I dont know if I really need a lawyer. Maybe this is something I can work out on my own.
Response: Maybe you do need a lawyer; maybe you dont, but are you willing to risk losing the case if youre wrong Calls for more information; there is no charge for an initial consultation and no obligation to utilize our services.

Client: I cant call; my telephone service has been disconnected.

Response: The call is toll-free; you can call us from anywhere. If you have internet access, you can send us an e-mail and we will gladly communicate with you that way.

Client: How do I know if you are the right lawyer for me

Response: Well, what kind of lawyer are you looking for The cheapest The best The most aggressive The most responsive When you visit our website you can download a free special report on "Top ten questions you must ask before you hire an attorney".

Client: When I call, how do I know you are not going to try to "hard sell" me

Response: Call our toll-free hotline to receive free, practical information. You dont even have to speak to a lawyer if you dont want to. We never "hard sell" anyone.

Client: Why should I hire you as my attorney

Response: Over the last twenty years, we have helped over 3,000 clients just like you who are facing critical legal matters. While we cant guarantee results, we have hundreds of extremely satisfied clients.

Client: I cant afford a lawyer; they are very expensive.

Response: I understand how you feel. Many of our clients felt the same way, but what they found after they hired us is that it was worth every penny they spent.

Client: I dont speak very good English.

Response: Se habla Espanol. We have a Spanish speaking paralegal who will be happy to talk with you and clearly explain everything to you.

When you are actively engaged in legal marketing, keep this list handy so you will be ready to offer a quick and easy solution. Use it as a starting point. Write down the top ten most common questions and objections you receive from prospects and write down your best responses. Make sure all your staff is trained on how to respond as well. Law firm marketing is all about providing services to your clients; first, you must get their attention so you can help them decide they need your help.
About the Author

Stephen Fairley is CEO of LawFirmMarketingStrategies.com and The Rainmaker Institute, the nations largest law firm marketing company that specializes in helping small law firms. Attorneys visit

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