Comfortable Marketing

Friday, March 27, 2009

How To Build A Killer Squidoo Lens For Marketing Online

Squidoo is quickly becoming a great way to market a business online and earn income via affiliate programs.In case you don't know, Squidoo is a free resource that allows anyone to build web pages (referred to as "lenses") about anything and everything.From an Internet Marketing perspective, these lenses can be extremely search engine friendly and drive massive traffic to your website.

Here are 10 strategies to build a great Squidoo lens that will bring traffic and money your way.

1.Make sure you completely fill out your entire Squidoo profile.This includes adding an interesting bio about yourself and a photo that represents you.Doing this will let people on Squidoo know what you're about and encourage them to read more of your lenses


2.

The name you choose for your lens is very important.Your title needs to be unique and catchy rather than bland and generic.The title also needs to point out exactly what the page is about and should include search terms that people would use when seeking out the info you are providing.

For example, the title "Why Dalmatians Are The Coolest Dogs Ever!" beats the pants off "About Dalmatian Dogs".

3.Write a quality introduction that is appealing and informative to the reader.Your intro should also contain keyword / search terms in order for the search engines to recognize you.Remember that the first line of your intro is often what shows up in the search engines so make sure that it displays your purpose of the lens and targeted keywords.

4.Write killer content that people will enjoy.If you lens lacks content, doesn't entertain or doesn't inform people than nobody is going to want to read it.Pick subjects that you know something about and share your experiences.If people see you are excited that will get them fired up too.As always, don't forget to include your keywords and search terms throughout the copy but make sure you don't go overboard with this (ie.keyword spamming).

5.Include targeted links to related content.Remember that search engines notice not only who is linking to you, but also who you are linking to.Make sure that when you do link to related websites you use targeted words and phrases as your links.For example, if you are writing about Mini Coopers your outgoing links should say something like, "For more info, check out this website on Mini Coopers" instead of just "Click here".You can also add Amazon and other modules that can help with this.

6.Don't forget the graphics.Graphics will help break up your content and encourage people to continue reading.

7.Make sure that you tag your lens with 10 to 30 phrases and keywords that people might search for when looking for your topic.

8.Provide a variety of content.Large blocks of text, ads, graphics, etc can easily lose your reader's attention.Mix it up and spread your lens out.

9.Encourage people to come back to your lens by providing a guestbook and poll.You also want to update or change your content every once in awhile which will help you with the search engines.

10.Make sure you proofread before you publish.Grammar and spelling do matter so utilize your spellchecker and read through your content a few times before you go live.It's also a good idea to have others read your stuff over to catch anything you might have missed.

So now all that's left for you to do is take action and start Squidooing!By putting all these strategies to use it won't take long until you are enjoying targeted traffic to your website compliments of your new Squidoo lenses.


About the Author

Josh Bradley is an online marketing specialist that has developed many products and services relating to the Internet business industry.

Check out his website at HomeBizGalaxy.com to take advantage of FREE training, expert articles and "insider" information about increasing your profits from home.

While your at HomeBizGalaxy.com make sure you sign up for the HomeBizGalaxy Ezine.As a subscriber you instantly gain access to 10 of our highly requested ebooks ($200 value) that cover every aspect of making money on the Internet.

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Sunday, August 24, 2008

Facebook Business Applications and Marketing Tools - Even Create Your Own

The idea behind using a social networking site as Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.

You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.

Facebook has built in tools which can be used to build your business. These include:
- Social Ads
- Pages
- Beacon
- Insights
- Platform
- Polls

These tools can help you to build awareness of your brand through this social networking site and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using social networking sites.

You can learn how to take further advantage of these features by visiting the facebook website business section.

SOCIAL ADS

Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.

This is also a very easy way of target marketing. You can control exactly who sees your ads - and target marketing is the way to get sales.

FACEBOOK PAGES

You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise.

You realize anytime anyone becomes friends also your affair on Facebook that you have a possible purchaser; at the extremely least, they meet up with shown a couple awareness. Employees can interact as well as your problem as they would and any of their esoteric social networking site friends - they can quit comments and usually support the happening of a seek advice from to your page.

You can use this social networking place to your befitting benefit by forcing qualities that will request to your target advertise and fit in also the style photo you are aiming to motivate. Quizzes, sport, a Facebook combination and so on.

FACEBOOK BEACON

Corresponding to social ads, Facebook Beacon affords you the ability to build your interest by promoting yourself via your Facebook friends information feeds. You can set Beacon to confirm to all of your Facebook friends when you experience a new variety within reach, or any other breed of statistics or announcement you may possibly adore to disseminate amongst your Facebook friends. All you desire to do is to add a immature set of rules to your Facebook page this can be realized by make a copy and paste, so no hunger to terror.

This encourages further interaction along furthermore your page, the online page of your affair and your bureau in all-purpose. This also helps get the affirmations out as regards to your businesses variety or package.

Do not fret that you will be severely spamming your Facebook friends and invading their privacy - they can opt out of these updates at any episode they elect. You of way undergo the identical aptitude for Facebook Beacon updates bask in others.

FACEBOOK INSIGHTS

If you are using facebook as a course of action of publicizing your problem you will of passage desire to comprehend easily who is checking out your Facebook page, clicking on your ads and joining your friends program. Facebook Insights is a machine which can throw in you a lot spare detail on these forms of information, which can help you to analyze the efficacy of your crusade.

Equipped along furthermore this briefing you can class the encourage as to whether viral marketing is functioning in your favor. Testimony of soft palate is one of the worthwhile means of publicizing and Facebook can assist it on a great scale. Facebook Insights lets you bulk out what on earth episodes of your crusade are performing and which are not as anyhow as allowing for you valuable demographic comment which will abet you refine your drive further.

FACEBOOK Stage

Facebook Stage is an daring machine for problem actually. Programmers can use this tool to craft programs which will book as well as Facebook and add to the usefulness and fun of your Facebook page. If recruits love what you taste on your page, they will spread the sayings and this make your client base.

You can add all demeanor of numerous applications to your district by way of this stage. A couple of opt for game, quizzes and other interactive features. You can tolerate a gander at the Applications page on the Facebook district to get an tips whatever kind of items others are by way of the podium for. These groups of features can truly help you make your variety figure; take advantage of themselves.

FACEBOOK POLLS

Facebook polls can be a abnormal way to assemble demographic awareness relishes people by the use of the location. Since you can type the choice interactive and fun to use, youll suffer no worry bash documentation. Prudent of all, you can target your polling.

You can make definite your polls are targeted simply where you desire them to be because you hitherto undergo access to a couple documentation such as matrimonial status and age of your Facebook friends. This helps you take your polling appropriate.

Do not put out of your mind near to these matchless devices - they can really assist out your affair.

Somebody who is eager to put in certainly a youthful bit of battle can make their own applications for Facebook. You certainly need to grasp Facebook Markup Terms - there are heaps of tutorials on the internet which can support you become proficient at the ropes of this presently.

Take into consideration to undergo a gander by means of what on earth is hitherto out there in language of Facebook applications in advance you grow old your own. If everyone is hitherto via a entirely akin application, not too a couple of of your dude facebook users will be baited by it. Do something a teen many if you inquired to grasp the attentionof recruits.

Creating APPLICATIONS FOR Affair

In addition to only a teen bit of programming comprehend how, anyone can make and distribute their own applications. Youll be doing this to generate your business and it can type a big variance. Applications can in reality be a magnet for in workers and take themselves on your place. Sport are in particular ordinary and can make your variety as soon as keeping users occupied and entertained.

You would be unwise to neglect the use of these applications reachable to you using Facebook. They can help get the declaration out almost about your interest - and that is why you methodized a Facebook page for your affair in the initially place, no

You will as well be creating a identify of neighborhood amongst all of these probable customers which will assist you get sales.

Here are a few instruction for attaining the desirable answers enjoys your applications:

1 Variety it relevant
In advertisement, relevancy is all. If your likely clients can not get into it, or if it is vague how the application shackles into your variety or provision, rethink your entreaties.

2 Privacy plan
Even if they are on facebook to socialize, staff furthermore solicit their privacy to be respected. This is why there are pal lists and groups, to which one must be invited. Privacy is a natural gentleman crave and Facebook facilitates this as further allowing for socialization. Consider to respect the privacy of users and retain that consider you meet up with worked so firm to create in addition to one another.

3 Free distribution
As your bids is finished and prepared to go, you will distribute it. You can do this by list it on the locality along along furthermore all of the assorted Facebook applications and afterward ask others to install it. If your facebook friends love your bids, they will spread the statements.


On the subject of the Creator

Leon Edward at his internet homestead problem website helps staff to commence, fashion, advertise and advertise world wide web based dwelling house businesses.

Leon still helps offers municipal discussing idea, themselves poise method at his private design maneuvers website at www.awesomesuccess.org

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Monday, August 4, 2008

Law Firm Marketing Strategies to Use after Securing the Client

Youve finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. It seems as though youve put forth all of the blood, sweat and tears you could muster just to get this opportunity. Now that you have secured this client, what law firm marketing strategies are you employing to keep them

Other successful firms have found ways to keep their premium clients. What are you doing to keep yours Once again, you may feel like banging your head against your desk; frustrated and fed up because its just one thing after another. You dont catch a break just because youve landed the client. Now you must figure out how to keep them.

Prepare to bleed more effort into serving your new conquest. The process to make the client happy has only begun. You know the only place success comes before work is in the dictionary. Following are some law firm marketing strategies that insure your clients remain in your focus and you must work hard to employ them.

Begin work on the case immediately. As soon as the client signs on, spend some time that day or the next working on the case. This is necessary to protect your clients best legal interests. It also shows their immediate need for legal help and that you genuinely care about them.

Send them some form of written communication within 48 hours of taking the case. It isnt enough to start working immediately on their case. You must also show that you are actively working on their case by mailing them a copy of everything you do. Consider time stamping everything so they will see you started on their case almost as soon as you landed it.

Send out a brief client survey within one week of landing the new client. This can be a great way to collect data on vital questions such as:

Why did they select your firm
Who else were they interviewing
What do they like best or least about working with you
How can you improve
How fast was your response time to their initial request
How did they find you
Do they know of anyone else who could use your services
Important dates birthdays, anniversaries, etc
Additional contact information

Its also a good idea to send out an additional client satisfaction survey when the case is completed. This allows you to gauge their overall satisfaction from start to finish once you have worked on the case.

Project the efforts you have put forth in order to satisfy the client. Give them regular updates on their case, even if it drags out over months or years. Keep the client in your mind at all times and let them know you are always working in their best interests. This shows you care and gives them a reason to appreciate your consistent efforts. Even when nothing is happening with their case, maintain regular contact with your client.

A very important attorney marketing plan is to ensure the client not only sees results, but knows how hard you have worked to obtain those results. Show your client all of the hard work you have put into their case. Even the smallest details or easiest motions you have put forth demonstrate that you care about your client. Show them that you have worked for them to the best of your abilities and did everything you could to serve them well.

If you want to keep your clients happy, begin using these simple law firm marketing strategies now. There are law firm marketing services available to assist you in putting these strategies to use in the most productive ways possible. Contact them and get it right. Dont bleed that last vein dry without a winning plan to make it worth your efforts.


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

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