Law Firm Marketing Strategies to Use after Securing the Client

You've finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. It seems as though you've put forth all of the blood, sweat and tears you could muster just to get this opportunity. Now that you have secured this client, what law firm marketing strategies are you employing to keep them?

Other successful firms have found ways to keep their premium clients. What are you doing to keep yours? Once again, you may feel like banging your head against your desk; frustrated and fed up because it's just one thing after another. You don't catch a break just because you've landed the client. Now you must figure out how to keep them.

Prepare to bleed more effort into serving your new conquest. The process to make the client happy has only begun. You know the only place success comes before work is in the dictionary. Following are some law firm marketing strategies that insure your clients remain in your focus and you must work hard to employ them.

Begin work on the case immediately. As soon as the client signs on, spend some time that day or the next working on the case. This is necessary to protect your client's best legal interests. It also shows their immediate need for legal help and that you genuinely care about them.

Send them some form of written communication within 48 hours of taking the case. It isn't enough to start working immediately on their case. You must also show that you are actively working on their case by mailing them a copy of everything you do. Consider time stamping everything so they will see you started on their case almost as soon as you landed it.

Send out a brief client survey within one week of landing the new client. This can be a great way to collect data on vital questions such as:

* Why did they select your firm?
* Who else were they interviewing?
* What do they like best or least about working with you?
* How can you improve?
* How fast was your response time to their initial request?
* How did they find you?
* Do they know of anyone else who could use your services?
* Important dates (birthdays, anniversaries, etc)
* Additional contact information

It's also a good idea to send out an additional client satisfaction survey when the case is completed. This allows you to gauge their overall satisfaction from start to finish once you have worked on the case.

Project the efforts you have put forth in order to satisfy the client. Give them regular updates on their case, even if it drags out over months or years. Keep the client in your mind at all times and let them know you are always working in their best interests. This shows you care and gives them a reason to appreciate your consistent efforts. Even when nothing is happening with their case, maintain regular contact with your client.

A very important attorney marketing plan is to ensure the client not only sees results, but knows how hard you have worked to obtain those results. Show your client all of the hard work you have put into their case. Even the smallest details or easiest motions you have put forth demonstrate that you care about your client. Show them that you have worked for them to the best of your abilities and did everything you could to serve them well.

If you want to keep your clients happy, begin using these simple law firm marketing strategies now. There are law firm marketing services available to assist you in putting these strategies to use in the most productive ways possible. Contact them and get it right. Don't bleed that last vein dry without a winning plan to make it worth your efforts.

About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nation's largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD '7 Keys to a 7 Figure Law Practice' at www.toplawfirmmarketingtips.com

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How Smart Companies are Opening New Multi-Channel Markets

The race is on. Brick and mortar companies are rapidly shifting to multi-channel markets primarily through e-commerce sites targeting customers locally, regionally and nationally. E-commerce is not eliminating brick and mortar stores but opening up new venues or other ways to sell products and services.

In the process these companies are eliminating ineffective traditional marketing and using search optimization and search marketing instead. These companies are searching for online solutions that automate the buying process and create 24/7 sales.

The relationship of online sales to offline sales is becoming more blurred and more complicated. For some products, especially high consideration products like automobiles, consumers research online to learn what they need to know and then purchase offline.

Other products are researched offline and bought online; this is a strong trend that many specialty stores are now seeing. The consumer will get the 'look and feel' of a product and then buy it cheaper online.

Many of these specialty stores are finding it increasingly difficult to remain competitive as their cost of sales is greater than e-commerce stores.

Flexible entrepreneurs are now using their offline presence to drive online sales. Others are using their online presence to drive offline sales. Many companies are now doing both.

Companies now have these new options thanks to search technology and especially "local search". Companies can now target local, regional and global prospects and customers by using organic and pay-per-click marketing campaigns.

The initial beneficiaries of this new technology are those companies using local search; geocentric local search technology has now made it much easier to market across a region instead of just a locale. Many brick and mortar stores are finding innovative ways to leverage search technology to boost their brick and mortar products and services.

For 25 years Mike Fine ran Fineline Screen Printing before expanding into Cheapfasttees. Mike had been doing business only locally because marketing outside his immediate area was prohibitively expensive.

Using search technology and his existing screen printing facility, Mike now offers a discounted volume product he can sell throughout the United States. It all began as Mike's local market stagnated he began looking at ways to utilize the excess capacity of his equipment.

"When I looked at my equipment over a 24 hour period I found that most of the equipment wasn't being used most of the time," said Mike, "and since I was paying for it all of the time, it occurred to me that it wouldn't cost me more to use it more and expand my sales through an e-commerce website. Cheapfasttees was the natural business evolution for me."

Many companies already have a good infrastructure in place with fully operational phone and computer systems. Only minor changes in inventory tracking and bookkeeping are needed to accommodate new online business.

Strangely the biggest challenges many of these companies face is psychological.

E-commerce and search marketing have advanced so quickly many companies have found the necessary mental adjustments difficult and at times impossible. E-commerce requires some degree of computer sophistication but the biggest challenge is implementing effective search marketing campaign strategies.

This requires a change of mindset or a 'shift in the Gestalt' as managers and owners are faced with the new realities of search marketing. Search marketing must be developed and implemented internally and old style managers often resist taking on these new tasks.

But many entrepreneurs now realize that if they don't take control of their search marketing strategy their competitors will and beat them to it. This is because the markets are unforgiving of those that decide search marketing is optional.

Even local businesses are discovering they are losing business to competitors that are able to run effective local search marketing campaigns.

"It's simply a matter of being found by those that are ready to buy," says Mike of Cheapfasttees.

About the Author

Jack D. Deal owns JD Deal Business Consulting, Carmel and Santa Cruz, California 95062 831-457-8806. Related articles, ideas, strategies, tactics and tips can be found at and .