Comfortable Marketing

Monday, March 30, 2009

The Illusions Of New Ways To Make Money

As a well "plugged in" neteprenuer (read to mean subscribed to many email lists), no month will pass before you get an email in your inbox about a new way to make money online.In Russell Wright's Market Domination report, he notes " the idea that there are constant new ways to make money online is an illusion...under this illusion and [at a] rush to make a fortune online through this new methods, [you] actually miss out on getting the simple facts and skills that will bring you long term success'.

Holding on to sound business principles has never been as important as it is in the internet business.And as Wright points out, there are simple facts and skills, however they are not obvious.The internet has such a knack for supporting warped business concepts due to ease of reach and access to a large gullible populace.

The illusion that there are constant new ways to make money breeds in the fertile grounds of the first illusion discussed here last week - that of constant change.Wright nails it when he says, "whenever 'the next big thing' comes along, there is always another internet market product for me to buy that is supposed to be the best way to cash in on the latest changes online"


The new ways of making money ride on the fact that things are changing.

And by being an early adopter you can cash in before everyone else.And though there is truth in profits being first to market, you need to note there has to be a market; a sizable sustainable market.Otherwise you will be dealing with a passing fad rather than an incoming trend.This is the difference; trends are usually evolutionary and not revolutionary as is always presented by fads.Market trends are gradual events, overtime, many times building on the past hence evolutionary.This is opposed to fads that easily come out of the blues and jump on you.

Even with trends you really do not have necessarily a new way to make moneys, rather a different way.Often this way is more convenient, cheaper or better or some other positive adjectives as far as the market is concerned.

This illusion of new ways to make money can be blamed on particular cliques of prominent internet personalities that feed their email lists with the fear of change.These cliques then profit from selling the purported anti-dote to the change through joint ventures and affiliate programs.However what is not clear is whether this is done as a well planned rip-off or they too are disillusioned.

These cliques consist mainly of individuals that entered the internet business in its early ages when the internet was still getting its footing in the world's economics.This was a time of perpetual change as the human race expected big things to happen with the internet but were not exactly sure how it was going to happen.With the entry of email list these individuals managed to gain access to many netprenuers inboxes.So their ideologies tend to spread like wild fire.Obviously when they hold on to wrong ideologies they tend to infect a whole lot of people.

But a word of caution from king Solomon, the wisest man who ever lived, "Is there anything of which one can say Look!There is something new?It was here already, long ago; it here before our time." So if it's new, buyer beware.


About the Author

The author recommends an All-in-One Small Online Business solution by SiteSell, see the SiteBuildIt Review here.

It is a product by Ken Envoy.

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Saturday, March 21, 2009

Have a New Business Idea: 5 Questions to Ask Yourself

Starting your own business is no small task.The amount of effort, time, and money that goes into such an endeavor can be overwhelming at best.So the primary concern for most entrepreneurs looking to start their own business is: Is this even an opportunity worth pursuing?If that question has been weighing on your mind, here are 5 questions to ask yourself:


1.

Do I Love This Idea?If you are interested in opening your own business simply for the money, then chances are you will never get your business off the ground.The process of opening your own business is so time-consuming and difficult that you would better be doing something you love, something that fascinates you to no end.The whole point of entrepreneurship is the opportunity to do whatever it is that you want to do, so choose to do something you love.

2.Is Someone Else Interested?Lets face it, you can start a business focused on something you love, but you are not going to get very far unless someone else loves it too.Even in the earliest stages of growing your business, you need to find someone who is willing to pay you for your product or service.That is the only way you will be able to keep sinking money into your business.Ask your customer(s) for feedback on what you are doing right and what you could be doing better.

3.Does It Cost Too Much?Chances are that you are not independently wealthy, so make sure you do not put too many of your precious few funds into starting up your business.Choose something that does not involve exorbitant start-up costs.If start-up costs require too much of your money, you will probably bail out before you reach profitability.If your business does require large amounts of start-up money, try beginning with a smaller endeavour or a related service to help you save money before you make any larger investment.

4.Am I Different?You are not going to get very far if you are selling the same product as your competitor at the same price and in the same way.You need to find something distinctive that will set you apart from everyone else in your market.Is your product unique?Do you provide an extra service that your competitor does not provide?If you are the new kid on the block, it is going to be difficult for you to compete only on price.You have to find something more substantial that makes you stand out and convince potential customers that they can not live without whatever it is that you have to offer.

5.Can I Do This By Myself?Do you know how to create a business website?Do you know how to create a business budget?If you do not know how to do the simplest of business-building tasks, then you are not ready to start your own business.There is hope, however.You can always enlist the help of others who have expertise in the areas where you are green, if you have the funds available.But your best bet is to teach yourself everything you need to know about owning and running own your business before you start.

Just look at all the restaurants that fold almost as soon as they have opened.Many folks are under the impression that running a restaurant is a snap, but they do not understand all the complexities involved.Make sure you know exactly what to expect of yourself and your business before diving in headfirst.

Starting your own business is an exciting prospect, especially if you have a business idea that you are just crazy about.But make sure you are ready before you jump right in.Find out if others are interested in what you are offering, make sure you have the necessary funds to start your business, and prepare yourself as much as possible for this huge undertaking.Most of all, enjoy the wonder of being your own boss and running your own company.There is nothing like it!


About the Author

Seomul Evans is a SEO expert with a leading SEO Marketing company specializing in Video Search Engines and a contributor of marketing articles


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Tuesday, August 5, 2008

Law Firm Marketing Strategies to Use after Securing the Client

Youve finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. It seems as though youve put forth all of the blood, sweat and tears you could muster just to get this opportunity. Now that you have secured this client, what law firm marketing strategies are you employing to keep them

Other successful firms have found ways to keep their premium clients. What are you doing to keep yours Once again, you may feel like banging your head against your desk; frustrated and fed up because its just one thing after another. You dont catch a break just because youve landed the client. Now you must figure out how to keep them.

Prepare to bleed more effort into serving your new conquest. The process to make the client happy has only begun. You know the only place success comes before work is in the dictionary. Following are some law firm marketing strategies that insure your clients remain in your focus and you must work hard to employ them.

Begin work on the case immediately. As soon as the client signs on, spend some time that day or the next working on the case. This is necessary to protect your clients best legal interests. It also shows their immediate need for legal help and that you genuinely care about them.

Send them some form of written communication within 48 hours of taking the case. It isnt enough to start working immediately on their case. You must also show that you are actively working on their case by mailing them a copy of everything you do. Consider time stamping everything so they will see you started on their case almost as soon as you landed it.

Send out a brief client survey within one week of landing the new client. This can be a great way to collect data on vital questions such as:

Why did they select your firm
Who else were they interviewing
What do they like best or least about working with you
How can you improve
How fast was your response time to their initial request
How did they find you
Do they know of anyone else who could use your services
Important dates birthdays, anniversaries, etc
Additional contact information

Its also a good idea to send out an additional client satisfaction survey when the case is completed. This allows you to gauge their overall satisfaction from start to finish once you have worked on the case.

Project the efforts you have put forth in order to satisfy the client. Give them regular updates on their case, even if it drags out over months or years. Keep the client in your mind at all times and let them know you are always working in their best interests. This shows you care and gives them a reason to appreciate your consistent efforts. Even when nothing is happening with their case, maintain regular contact with your client.

A very important attorney marketing plan is to ensure the client not only sees results, but knows how hard you have worked to obtain those results. Show your client all of the hard work you have put into their case. Even the smallest details or easiest motions you have put forth demonstrate that you care about your client. Show them that you have worked for them to the best of your abilities and did everything you could to serve them well.

If you want to keep your clients happy, begin using these simple law firm marketing strategies now. There are law firm marketing services available to assist you in putting these strategies to use in the most productive ways possible. Contact them and get it right. Dont bleed that last vein dry without a winning plan to make it worth your efforts.


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

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