Comfortable Marketing

Tuesday, March 3, 2009

How To Build A Killer Squidoo Lens For Marketing Online

Squidoo is quickly becoming a great way to market a business online and earn income via affiliate programs.In case you don't know, Squidoo is a free resource that allows anyone to build web pages (referred to as "lenses") about anything and everything.From an Internet marketing perspective, these lenses can be extremely search engine friendly and drive massive traffic to your website.

Here are 10 strategies to build a great Squidoo lens that will bring traffic and money your way.

1.Make sure you completely fill out your entire Squidoo profile.This includes adding an interesting bio about yourself and a photo that represents you.Doing this will let people on Squidoo know what you're about and encourage them to read more of your lenses


2.

The name you choose for your lens is very important.Your title needs to be unique and catchy rather than bland and generic.The title also needs to point out exactly what the page is about and should include search terms that people would use when seeking out the info you are providing.

For example, the title "Why Dalmatians Are The Coolest Dogs Ever!" beats the pants off "About Dalmatian Dogs".

3.Write a quality introduction that is appealing and informative to the reader.Your intro should also contain keyword / search terms in order for the search engines to recognize you.Remember that the first line of your intro is often what shows up in the search engines so make sure that it displays your purpose of the lens and targeted keywords.

4.Write killer content that people will enjoy.If you lens lacks content, doesn't entertain or doesn't inform people than nobody is going to want to read it.Pick subjects that you know something about and share your experiences.If people see you are excited that will get them fired up too.As always, don't forget to include your keywords and search terms throughout the copy but make sure you don't go overboard with this (ie.keyword spamming).

5.Include targeted links to related content.Remember that search engines notice not only who is linking to you, but also who you are linking to.Make sure that when you do link to related websites you use targeted words and phrases as your links.For example, if you are writing about Mini Coopers your outgoing links should say something like, "For more info, check out this website on Mini Coopers" instead of just "Click here".You can also add Amazon and other modules that can help with this.

6.Don't forget the graphics.Graphics will help break up your content and encourage people to continue reading.

7.Make sure that you tag your lens with 10 to 30 phrases and keywords that people might search for when looking for your topic.

8.Provide a variety of content.Large blocks of text, ads, graphics, etc can easily lose your reader's attention.Mix it up and spread your lens out.

9.Encourage people to come back to your lens by providing a guestbook and poll.You also want to update or change your content every once in awhile which will help you with the search engines.

10.Make sure you proofread before you publish.Grammar and spelling do matter so utilize your spellchecker and read through your content a few times before you go live.It's also a good idea to have others read your stuff over to catch anything you might have missed.

So now all that's left for you to do is take action and start Squidooing!By putting all these strategies to use it won't take long until you are enjoying targeted traffic to your website compliments of your new Squidoo lenses.


About the Author

Josh Bradley is an online marketing specialist that has developed many products and services relating to the Internet business industry.

Check out his website at HomeBizGalaxy.com to take advantage of FREE training, expert articles and "insider" information about increasing your profits from home.

While your at HomeBizGalaxy.com make sure you sign up for the HomeBizGalaxy Ezine.As a subscriber you instantly gain access to 10 of our highly requested ebooks ($200 value) that cover every aspect of making money on the Internet.

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Monday, November 24, 2008

Money, Traffic, and Competition In The Business Of Internet Marketing

The three greatest assets and liabilities in any internet marketing plan is money, traffic, and competition.The internet has completely revolutionized the way we do business.E-business is now a perpetual part of daily living.More people order off the internet than those who actually go out to the stores and make a purchase.This means we have every opportunity to bring all the traffic in the world right to our doorstep and yet we are consistently fighting to bring in more traffic.More traffic equals more money, and more money equals less competition.

With the incredible boom in the internet marketing business, you need to acquire every additional edge possible when you begin working on bringing in more traffic.Your competition can be fierce, and yet they can help to motivate you right on up the ladder to each concurring level.While most people visit a website several times before they opt to spend any money on the site, you can make a few adjustments to your protocol to try to get more first time traffic spending more money faster.

Your traffic is your key to success.It is golden and it is vital.How do you treat the things in your life that are golden and vital You certainly make every possible attempt to offer the necessary qualities to get the most benefit from it, dont you

Traffic is made up of, obviously, people.

Most people are in search of something while they are online unless they are gaming.What can you offer those who are searching that would bring them straight to your website, even if it doesnt contain the information that they are looking for

Advertising is the generator of all traffic, no matter what you are selling, offering, or dealing with.

Without advertising , traffic just stumbles around from site to site not really knowing what they are looking for.

Impulse buying is just as much a factor in online purchasing as any other type of shopping.What makes traffic divert from their path and suddenly pull out their credit card The advertising.How easy is it to get distracted while perusing online and find yourself on a totally different website thinking about how much you want something that you didnt even know that you wanted It happens all the time because the advertising grabs your attention.When advertising really grabs someone, they will find yourself on your website, even if at first it is just about curiosity.Coming up with the most advertising for the dollar often means being creative, offering something totally unique, or creating mystery and drama around your website.When this happens, people divert and you have a totally new flow of traffic entering your site.

Those who end up deciding against an initial purchase are not worthless traffic.Use your website to display sponsored links.Sponsored links are the links that will actually pay you for the traffic that leaves your site and ends up on theirs.Adding this feature now presents you with two opportunities to profit from the same individuals.Multiply that by your daily traffic.

If you want a third opportunity to create a profit from one individual, try a solid affiliate program.Affiliate programs are similar to sponsored links, except that you can often join an affiliate program without any of the same hassles.When you visitor clicks on your affiliate link, you have found the third method of creating money from one person.Now multiply those opportunities by three.

By using simple ideas like these, you can turn one website into a chronic money making machine, twenty four hours a day.Remember that your traffic is easily distracted, thus having as many distractions that will provide you with a monetary gain posted on your website as possible is the fastest way to an independent income.

When you are still in the developing stages, spend some time researching trends that bring the traffic, spend the money, and offset the competition.By drawing in traffic and redirecting traffic in these three concise ways, your website now has several new dynamics.With the links that help drive your page rank up you can find that within one year your website has gone from an investment to an income producer.It is all a matter of finding the multitude of methods that can bring money flowing into you from the various normal actions that people take while that are busy being your or someone elses traffic.
About the Author

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