Book Marketing: The Importance of Selecting a Great Book Title

Choosing the right title for your book can make a huge difference when it comes to marketing and selling your book.It's far easier to sell a book with a great title - even a poorly written book - than it is to sell a great book with a poor title.

Generally, there are two elements to composing a book title.The main title should be short and catchy while the sub-title basically tells the reader the benefits of reading the book.Some titles are self-explanatory and don't really need a sub-title.However, many authors, particularly new authors, neglect to use a sub-title and as such are losing out on a primary marketing tool.

An example of a great book title that fires the imagination is "Think and Grow Rich" by Napoleon Hill.This book has no sub-title yet most people who read this title are intrigued to discover just how thinking can make you rich.

However, one of the titles that was originally considered for this book was "Make Oodles with Your Noodles".Somehow, it doesn't quite have the same appeal, does it?I doubt that if this title was used for this book that Napoleon Hill's classic would be as well read as it is today and that would indeed be a shame because so many successful people have been inspired by this book.

But it's not just new authors who make the mistake of not choosing a great title, bestselling authors can make the same mistake as well.For instance, Robert Allen, author of the bestselling "Multiple Streams of Income" once wrote a book which he initially called "The Challenge".

Now, "Multiple Streams of Income" is another example of a great book title.How to make money is always a popular topic and who wouldn't want to learn how to create multiple streams of income?The sub-title of this book is "How to generate a lifetime of unlimited wealth".It's what is generally called a "no-brainer".

However, the title "The Challenge" is another matter.Robert Allen himself later admitted that this was a "terrible" title.A major problem with this title is that it's too vague and yet it's not intriguing enough.In addition, many people are sub-consciously put off by the issue of a challenge.People are looking for solutions rather than challenges.

"You don't walk into a bookstore looking for a challenge."Nothing Down" was great "Creating Wealth" was great but "The Challenge" where did that go?"
Robert G Allen

Sixty thousand copies of "The Challenge" were originally sold which would be a respectable number of books for many authors but not for someone in Robert Allen's league.

Also, had this book been written by a less well-known author with less book marketing experience it would have probably sold fewer copies.

The publishers gave him back the rights to the book and he later re-released it as "The Road to Wealth".It was much more successful selling hundreds of thousands more copies.

So don't underestimate the power of your book title to drive book sales.It's probably one of the most important decisions you'll make regarding your book and your book marketing strategy.There's just one caveat to this.Choosing a book title is not a decision you should make entirely by yourself.

When it comes to deciding your book title, seek expert advice and also seek the opinion of your target market.It is often the case that your target market will not be attracted to the same title as you.And no matter how painful the decision to go with a title that you may not be enamoured with it's far less painful than having your book bomb.

About the Author

For more expert book marketing advice check out the Book Marketing University.

And for a FREE teleseminar on how to turn you book into an Amazon bestseller visit Becoming An Amazon Bestseller.

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Make Money Online - How Hype Can Ruin Your Business

Making Money Online is a viable, stable and respectable business.

affiliate marketing for example, is where millions of companies on the Internet pay a performance-based commission if you can drive sales to their websites by promoting their products and services. An affiliate is able to make money online by being a middleman between online surfers and merchant products. By referring consumers with the products they are looking for, the affiliate gets a commission for every sale from the merchant through an Affiliate Program.

There is a lot of hype and dishonest claims out there about making money online. Basically, if something sounds too good to be true it probably is.

Mostly these claims are tactics to get people to buy some product or over priced e-book. Unfortunately these tactics often shed a dark light on this business and the fact that it is a viable, honest and good way to make money online and work at home for yourself.

Learning the truth about affiliate marketing, and the correct tools and techniques to develop this business is crucial to success. Dont fall for the hype

Hype and Fact of Making Money Online with Affiliate Marketing:

Hype: "Get rich overnight" "Make Millions Entering Data" "Make 1,000 by Tonight"
Fact: Affiliate Marketing provides endless opportunities to make money online and the freedom of having your own home business BUT it takes a lot of hard work, correct knowledge, dedication, commitment and patience for success. These moronic slogans are just hooks to sell you some more hype, dont fall for it

Hype: Making Money Online with Affiliate Marketing is easy.
Fact: It is basically simple, but it is not easy. It takes a lot of hard work, commitment and patience. The key to success is learning the correct tools and techniques and consistently applying them.

Hype: You have to buy an expensive e-book or course to learn the business of Affiliate Marketing and to Make Money Online.
Fact: There is a ton of free information about the how-tos of affiliate marketing and making money online.

Hype: Affiliate Marketing requires a lot of money in start-up costs.
Fact: In fact, affiliate marketing is special because you can start a home-business with next to nothing in start-up costs, all that is required is a computer, an Internet connection, knowledge of correct tools and techniques, a willingness to work hard, and of course the desire to make money.

Hype: The Internet is too competitive and the opportunities to make money online are no longer available.
Fact: In fact, there are countless viable opportunities within affiliate marketing, and while certain market areas are quite competitive there are thousands that are still wide open. Everyday there are millions of new users joining the Web and there are plenty of untapped niches/markets available where money is waiting to be earned. The key is learning the correct research techniques.

Hype: I have to quit my day job to make money online and to build an affiliate marketing business.
Fact: Many affiliates work around their day jobs, this can be a challenge, but those that really want it do succeed. You can develop this business on your own time and work around your jobs and families with the end goal of course of telling your boss goodbye once your business becomes successful

Dont let dishonest hype and schemes ruin your success in making money online. Honest, techniques, tools and guides are the keys to making money online.


About the Author

Read a FREE, complete, step-by-step guide to building an affiliate marketing website at:

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How to Drive Free Traffic to Your Website - Part One

How do you drive free traffic to your website? In this article, I am going explain to you the system that you can use almost immediately and start implementing to your online business today!

In order to get free traffic flowing to your website, you need to follow these few steps in the A9 Process.

STEP ONE: Write an article.

This article needs to be between 400 and 700 words long. Make sure you are writing good content about your business. The key is to have your viewers learn and benefit from the information you are giving.

Tips to Writing an Article: If you have an information product you want to sell, you should take your product and break it down into small pieces. These pieces will become the articles, so to speak. If you do not like writing articles, or writing at all for that matter, you have the option to outsource it.

Here are a few places you can outsource your article to:

Elance
GuestProfessor
TheRealArticleFactory
ThePhantomWriters
Content-Writer
ArticleAuthors

STEP TWO: Submit your Article

By submitting your article to an article submission website, other websites will pick up your information and pass it around as well.

Here are a few things you need to do before you submit your article:

Create a summary about your article.

Always create a "Call To Auction" section at the bottom of every article.

Example: There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that go here promoting tips dot com.

So where do you submit your article to? Well here is a list of 60 article submission sites that you can go register to and start submitting your articles this task is a little time consuming but well worth it!

Articlebiz
Articlecity
Articledashboard
Ezinearticles
Selfgrowth

STEP THREE: Rework your article into a press release and then submit.

To rework your article into a press release, you need to visit this site: (http://www.prwebdirect.com/pressreleasetips.php#format) when you go to this website, it will explain exactly what you will need to do in order to format your press release correctly. A press release needs to be more like an announcement, rather then just news being given (like an article is traditionally written). However you want to stick with the content you have already come up with, you're just changing it to fit a different media.

Once you have completed your press release, it is now time to submit it to press release submission websites. There are two different ways you can do this:

1) The FREE way where you go out to all the free press release submission websites and post your information
OR
2) You can use pr web direct and pay to have your press release submitted.

Both have equally good ways to submit your article, but obviously the paid was is a little less work. Just like submitting your article you will do the same steps submitting your press release. This step is highly important because press releases get passed around the internet like wild fire there are thousand so new sites, news rooms, and trade magazines that will pick up your information and post it on their

Here is a list of places you can go to and start submitting your press releases for free today:

i-newswire clickpress
free-press-release
express-press-release
1888pressrelease
pr9

There are many different tactics to marketing your company online but nothing makes sense unless you know the right strategies and how to put them in place. Search Engine Marketing is the most powerful way to drive traffic on the net. When you combine link building strategies with pay per click advertisement you can control your traffic.


About the Author

Search Engine Marketing is the

most powerful way to drive traffic on the net. When you combine link building

strategies with pay per click advertisement you can control your traffic.

Discover how to explode the traffic to your website. Sign up right now for our

FREE newsletter to find out how to do exactly that go here:

http://www.directhorizoninc.com

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