Ask The Dental Practice Marketing Expert: How Do I Build Credibility With My Dental Advertising?

Dear Dental Practice Marketing Expert,

I am tired of having to offer discounts and such just to get new patients in the door. I want the patients to see how trustworthy, and honest I am, as well as how much experience I have (I've been in practice 35 years). How can I convey this through my dental advertising?

Signed, Average Frustrated Dentist

Dear Average Frustrated Dentist,

While it would be nice to simply go on the seniority principle when we promote dental practices, that is not the type of society we live in anymore.

Today's consumers are increasingly smart (no matter what Britney Spears and Paris Hilton may say) and are looking out for their best interests when shopping for anything. This includes dental care, and considering dental advertising.

With that being said, here are the five rules for building credibility in your dental marketing.

Credibility rule #1: What others say about you is 1000 times more convincing than what you say about yourself.

Using testimonials from current patients saying how good you are at what you do is much better than telling them yourself. Self promotion has it's place, but third party promotion is always better. Try and integrate this into your dental practice marketing strategy, and see what happens.

Make sure the testimonials are sincere and convey a direct benefit to the consumer. A testimonial saying "You're great!" is not as good as "I enjoy coming to your practice because you always take the time to answer my questions!"

Credibility rule #2: Nobody cares about the letters.

I call this the show off rule, because it has turned into a contest over who can put the most letters behind their name. You see it all the time in dentistry, John Smith, DDS, MBA, MAGD, FAACD.

Nobody knows what those mean, and thus they are ignored. Sure, you have the qualifications to put them after your name, but save it for your business card. If anything, keep it simple and just use DMD, or DDS. Those, although not known by everyone, are the most commonly recognized acronyms in the dental profession.

Credibility Rule #3: Third party endorsements are huge.

Take the concept of a testimonial one step further, and you have a third party endorsement. This includes getting a separate non-related party to write about, or feature you as an expert.

This includes writing an article for the newspaper, or getting featured in an article.

It really doesn't matter what this article says, just the fact that you give a quote about an issue, or have your practice featured in a charity event adds to your credibility. This may be more time consuming, and costly, but it is well worth it to be labeled as an expert.

Credibility Rule #4: Educate to excess

You need to educate people so they can make better choices. Writing articles for newspapers, speaking for groups, or anything else you can do to get your name and mind in front of people.

This should be simple information. A report like "Seven signs you may need a crown" is a good one, and would instantly make you look like the crown expert. This not only builds your credibility, but people will pay more to see the "expert."

This also goes for your patient newsletter. Put good solid information in there that is easy for the regular person to understand. Then, if one of your patient's friends has a problem, your patient can say "Oh, Dr. Smith wrote about that in your patient newsletter, you should go see him." Plus, if a patient is looking for additional services, they can learn from the newsletter which is right for them.

Credibility Rule #5: Don't be afraid to give them the test drive

Finally, as the saying goes, "Don't tell me, show me." One of the best ways to prove how nice, competent, gentle, and kind you are is to give a test drive. This means giving a special offer so the new patients can come and experience for themselves your credibility.

Once they se it from their own eyes, they are more likely to return, and refer their friends. Don't be afraid to give them a small discount to get them in the door, then treat them like a celebrity, whether they are or not. They new patient will realize how credible you are very quickly.

With these five rules in your dental marketing arsenal, you should have all the credibility you need to run a smooth sailing dental practice. Realize that these five rules are powerful in and of themselves, but if you combine all five of them, you can crank up your credibility and believability to levels previously unseen, and you will be rewarded.

About the Author

James Erickson is the President of EMC Dental Marketing which gives Dentists a resource for turn-key dental marketing programs and dental practice marketing education including new patient attraction, and internal marketing systems. Visit www.EMCdental.com and get a free practice
building kit sent directly to your home or office.<

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Using The Write Way To Market Your Business Online

It's been long known in the home business and Internet Marketing circles that one of the most effective, economical and powerful ways to create an additional income stream or market your website, products or services is article marketing!

In the old days of Internet, I had to do my article marketing manually, now there are some real "tricks to the trade" that most people still haven't discovered yet.In this article, I am going to show you what they are, how can they help you in delivering a whole new level of simplicity and power toward your article marketing effective, and to achieve your marketing business online success.

Step 1: Write One Article Per Week

When you write your articles, keep it short and informative (good to keep it between 500-750 words), present solutions to problems that people in your niche are looking for, or, have trouble solving it by themselves.

At the end of the article, include an author (your own information) "resource box" which contains a link to your website or blog.

Here are the benefits you will gain by write one article per week.

a) As your articles spread across the web (I'll show you how to do it in a minutes), more and more people that interested in your niche will read it.They will come across your name and your content again and again.This could help you establish yourself as an expert in your niche.

People are not only read your articles, they are also learn and observe you, after they see you know what you are talking about; they will come to TRUST you.Once you have built trust among the readers, they will start next move - they will either buy from you (if you have a product or service to sell), or they will listen to your recommendations - and buy through your affiliate links if you are in the affiliate marketing business.

b) Search engines will fall in love with your articles and your unique content; as a result, massive back-links to web pages to increase your position on search engine results pages can be created, at the same time, you can also earn as a true authority on your particular niche.That's when your site gets listed at or near the very top of the search results for all your best search words.

I believe writing articles is not the problem for you; however, the things are really count is what you do with them.

Step 2: Submit the Articles Intelligently

In order for this "writing" strategy to really work, you need to get your articles out there, and get it published by hundreds of directories, blogs, ezines and websites toward your niche.

This is what usually stops people dead in their tracks.

Submitting your articles manually would be very time consuming, scratch that, you would need a crew of about ten people doing it as a full-time job.It is not only involving lots of work and energy, it will also give you lots of headaches because every time you finish a new article you'd have to start the entire process all over again.Plus, search engines are getting tougher and tougher on duplicate content.Thus you really need to send a different unique article to each place when you submitting your articles.

Don't get discouraged if it's starting to sound like a mountain of work to you, I totally understand you concern.That's why you really need a way to automate your article submissions.

There are programs and services available to do that for you.However, you need to be careful and get alert here.I've tried many of them and most of them fall far short of their promises.You know, some even get your site in trouble for duplicate content.

Rather than review all the different choices for article distribution and submission, I'll go right to an article submission service that's sort of an under-the-radar right now.If you do a little research on it, you'll find that it's far ahead of the rest of the pack.In fact, my own research uncovered many websites are using this article submission service - Article Marketer.I also use their service as well.AM intelligent service submits your articles in a unique manner, plus they have a very large network of article directories that they can get your articles out there quickly.

Okay, now you know how to submit your articles and an easy way to automate the task, there's only one more thing you have to do.

Step 3: Rinse and Repeat

That's right, like any great marketing strategy, it's only effective if you stick with it and write it frequently.

You can outsource your writing project to others if you want or you can spend a few hours a week write it by yourself.But the key is to stick with it!

Write one fresh article every week and use AM to submit it to the web.If you want to do your submissions manually, that's fine too - but you have to do it regularly!

Whether you've never tried article marketing strategy or you've tried them, it is a fact that articles can yield immediate traffic and sales.

About the Author

Ann Liu, a certified professional Internet marketer and author of Online Profiting.

To learn how YOU too can succeed in Internet and affiliate marketing, please visit http://www.marketingbyann.com

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Improve The ROI Of Your Dental Website Design With Online Marketing

Good dental website design will bring in new patients for any practice, regardless of size.If you seek to grow the numbers of patients to increase the profitability of your practice, consider using some online marketing techniques to increase the effectiveness of your dentist sites.These techniques will build on your relationship with current patients, will bring in new clients by showing your expertise, and will provide information on new dental treatments to your existing patients, encouraging them to schedule a consultation to see if these new treatments will work for them.

Blogging

An easy an effective way to improve the return on investment is by blogging.

A blog gives you the ideal chance to connect with new and existing patients on a personal level.Blogs can work to answer patient questions, inform patients about any sales or treatment discount specials you offer, provide news about new dental techniques and procedures, give information about things happening within your practice, introduce staff members, and much more.

In addition to providing information, blogging can bring new visitors to your dentist website design when written with search engine optimization in mind.While dentist sites usually contain written blogs, there are other alternatives.Video posts and becoming more popular because they are convenient and provide visitors with a sense of your voice, personality, and character so visitors can be visually familiar with you before scheduling an appointment.They also provide potential patients with a look at your office.Audio posts are even simpler to put together than video posts since you can usually record them easily from your computer for quick uploading to your website.

E-Mail Marketing

By integrating an e-mail newsletter signup within your dental website design, you will have an additional outlet for marketing to new and existing patients.

An e-mail newsletter can work similar to blogging on your dentist sites.Newsletters serve as a way to provide information about your practice.Another benefit of e-mail marketing is that your newsletter subscribers are likely to forward your e-mails to friends and family, increasing your reach further.In addition, e-mail marketing is cheap, much less expensive than printing a newsletter and paying for pricey postage.

Press Releases And Articles

Another effective tactic for great dental website design includes using press releases and search engine optimized online articles to improve the search engine rankings of your dentist sites.

This will also provide you with links that lead directly to your website.Press releases have a wide audience.When submitted through a news service, they can be picked up by any news medium throughout the world, including famous newspapers, television news networks, magazines, RSS feeds, online news outlets like Yahoo news and google news.Many other websites may even pick up your article or press release to display on their site, providing you with a link where visitors to their site can click to directly visit your online practice.

With excellent dental website design and a few marketing tactics, your dentist sites can show a massive return on investment.With a little promotion, your existing patients will refer their friends and family.Your website will also work to bring in new patients on its own.As you continue to promote your dental website, it will serve as the perfect business partner to make your practice a profitable success.

About the Author

Christine O'Kelly is an author for the dental website design experts at Officite.

With their performance based dentist sites, they have generated more than 100,000 appointment requests.

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Top 7 Ways to Market Your Book From the Comfort of Home

I really wish I had time to go to book signings. I love meeting people, and it always feels so good when people tell you, to your face, you've done a good job and helped them.

However, many who are writers are either introverts, or they're like I am: they don't have the time to get out and market their books in the "real world" because of various reasons like family commitments.

Thankfully, with the internet, it's easier than ever to market your writing, and you can do it all from the comfort of home.

Although these tips will work with just about any kind of writing, these tips are meant to help you market your books. Regardless of what you do to promote your book, you want to use your promotions to connect with others and build your following.

By developing a subsequent to, every phase you alleviation a new work, you previously pass through an immediate advertise. This is the bona fide secret to producing a lot of capital riches loves your books.

1. Get the numerous out of Amazon.

I tolerate to say I akin to this location for it gives you so a number of ways to connect plus your readers. Agenda Thing, blogging, forums, profiles, and appraisals. Believe Amazon as a spot to get taken off plus your work advertisement. Look through the area. Investigation Amazon Connect, the facility for connecting also your readers. Take benefit of everything this district has to present and get busy marketing.

2. Write articles.

OK, so I'm absolutely ongoing to this commercial recipe. Slightly effortlessly, it functions. Document lettering and marketing is such an easy way to advertise given that it allows you to qualify your likelihood. Anytime they studied your essay, they will know if you are giving what they're looking for (supplied you generate a resource box that relates to what you furnish.)

3. Send out a facts and figures assuagement.

Your book is absolutely facts and figures. The way you award this data will determine whether or not others studied your constrict relief.

Ask top bend rest locales and probe one another methodically. Look for releases of new books. Use whatever you grasp to craft your bend release and after that write your own. Distribute it to as a couple of locales as you can.

4. Be in contact a blog.

A blog is another unrestricted nuclear family appliance for you and a great way to connect in addition to your readers. Use a blog to assist you generate a relationship along furthermore readers to fashion your behind. offer info, articles, reviews, and variant mind germane to your issue. This will similarly aid you qualify your prospects as lengthy as the admonition you are bestowing showcases how your work solves the business.

5. Award a complimentary teleseminar.

Complimentary teleseminars are more comfortable than always to now, above all plus a great deal of locales bestowing complimentary teleconference options. Evidence up for a complimentary journal as well as one of these sites afterward advertise your free teleseminar. During your teleseminar, class guaranteed you tell all and sundry close to your textbook and appear how the book will resolve their headaches.

Give a contribution somewhere else a make a copy of the recording of your type to advertise your book.

6. Use social sales promotion gears to advertise.

Social advertisement instruments accommodates locales equivalent to Twitter, bookmarking locales, movie places, and others. Send out a tweet to let others know almost about your book, bookmark your textbook page, or induce a flick textbook vacation. By providing ins and outs concerning your textbook in different formats, you will meet up with a broader entreaty also those desirous in your textbook.

7. Use social advertisement to connect.

Social commercial spots comparable to Facebook, MySpace, Bebo, and others allow you to connect in addition to others and craft love affairs. Induce a profile on this spots and get tied up. Just class sure you attach to your theme.
On the subject of the Discoverer

Demanded to master extra around how to advertise your books online? At that time trace up for my unengaged web sales promotion teleseminar. Get liberal excerpts of my books indulge in my Goods page: http://www.jingerjarrett.com.

Jinger Jarrett is the architect of "Internet Advertisement for Gratis: The Recommendation," and peculiar books, available on Amazon.

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