10 Resourceful Ways to Recycle Digital Or Small-Ticket Products

Have your product sales slowed down?

Do you want to give a new lease of life to one of your digital or small-ticket products?

At home, I've earned the title of 'Queen of the left-overs'. Did you know that left-over spaghetti sauce can be recycled? Add a bit of cumin and chilli, it becomes taco sauce; mixed with a bit of white sauce, you have a lasagna sauce; add a few vegies, wrap the lot in puff pastry and you get a pastie, etc.

Using the same principles, you can recycle a product and market it using a different mix: change your promotion, sell it elsewhere, use it to barter, bundle it with another product, etc.

Start recycling a product using one of the following strategies:

1 - Auction your product on eBay or another auction site. How much are customers prepared to pay for your product? Use this strategy to research your market and to experiment with a new selling outlet. Who knows, people in their bidding frenzy may pay more than you ever imagined!

2 - Reposition your product. Review your promotional and pricing strategies and give your product a new image. Change your sales letter (including words and graphics), add testimonials, increase or lower the price, etc. Now sell your 'new' product.

3 - Offer your product as a bonus with the purchase of another product. Sell the bundle as 'this month's special', 'buy one get one free' or 'value pack'. The bonus should boost your sales especially if you point out the dollar value of the bonus e.g. 'valued at...' and add a sense of urgency 'limited time offer till (date)'.

4 - Give to get. Ask visitors on your website to complete a survey and reward their effort with a gift, your product. Provided your product is relevant to the type of information you are seeking, this should yield a list of qualified leads and supply you with new ideas to create products and boost your business.

5 - Sell your product as a promotional item. This is a strategy I have used very successfully. I've bundled signed copies of my book from my first printing batch into packs of ten. Businesses bought them at volume discount price and gave them as gifts to their loyal customers.

6 - Increase your database by giving away your product for free as an incentive to join your mailing list. Your offer can be advertised for free on the online free stuff sites. When visitors are picking up their freebies, capture their email addresses and you will gain a valuable mailing list. (Note: this database building strategy will only work with digital products or else you will be out of pocket if you have to pay shipping costs.)

7 - Swap your product for things you need for your own business e.g. exchange your ebook for a software or another ebook. Your savings will make up for your profit loss. At a conference, I swapped my book for books from my colleagues.

8 - Organise an online contest and offer your product as the winning prize. This a cheap price to pay for free advertising for your product through online contest directories.

9 - Donate your product for an attendance or raffle prize at non-profit associations' events. In return, the organisation usually promotes your business by giving you an advertising space on their website or promotional flyers.

10 - Approach businesses with complementary products and find out if they would be interested in bundling their product with yours. Build on each other's equity and share promotional costs and profits.

Left-overs are delicious. Recycle your product for a new lease of life.

About the Author

Henriette Martel is a website strategist, author of 200 Marketing Ideas for Your Website and director of the Australian Training Guide, Australia's A to Z Training Database and Resources for Speakers, Trainers & Coaches.

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Internet Marketing Explained In the Simplest Manner Possible

Internet marketing, also commonly referred to as online marketing and web marketing, is the art of marketing something over the Internet.It could be anything - a product, a service, a business, and more.This, in my opinion, is Internet marketing explained in a nutshell.

If you are a small business owner, web marketing is your best chance to put your business on the map and get a lot of customers.Customers inside and outside of your traditional marketing area.

It is very effective and can get you the results you want because you can target you online ads just the way you do your traditional advertising - plus the feedback, the results are known instantly.

The best part is that you do not have to spend a fortune because with pay per click or pay per action advertising you only pay when someone takes action - unlike a radio commercial that costs the same per minute even if that day none of your prospects are listening to the station.

It sounds interesting, doesn't it?Let us now take a look at small business Internet marketing and how it can help you improve your business.

As someone who has a lot of experience in online marketing, I try to clear people's doubts all the time.One of the most important questions a lot of people ask me is this - how does online marketing help small businesses like mine?

I can easily understand why they ask me this question.A lot of people are eager to start or grow their small business, but are unsure of how successful their marketing promotion efforts will be.Let me tell you something - an Internet marketing expert can help your small business grow like you could have never imagined because they think outside the box, looking at strategies you might never have considered.

Small business Internet marketing is all about three important things - creating a strong online presence for the business, getting a lot of traffic - the right people searching for what you provide, and converting the traffic into sales and inquiries.

If you consult a good web marketing consultant, he or she will be able to give you a clear idea of how they would promote your small business and increase leads.Most experts fees range from a few hundred dollars to a few thousands dollars - but the good ones will get you results, so it might be worth the extra expense.

One of the great things about small business Internet marketing is that the return on investment is extremely high.Let's say you spend a $1000 on an Internet marketing package.A good expert will be able to generate a lot of organic traffic to your site and convert it into sales as well.

Just imagine - if your web site gets thousands of visitors every day, you will be able to make a killer income even if a very small percentage of those visitors buy your product or service.The revenue generated will be a lot more than the investment you made.

Finding an Internet marketing expert is very simple.You can get in touch with them, get a quote, get to know about their credentials, and then choose the one who suits your budget best.

Remember - it is all about letting the customer know about your business so that he can buy from you.This, like I already said, is Internet marketing explained in a nutshell.

About the Author

Successful business owners understand that small business Internet marketing is the most cost effective method for connecting with potential customers locally & globally.

Learn more about Internet marketing for small business, visit Internet marketing explained for small businesses wanting to leverage the current success online.Join the discussion.

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Boosting your Page Rank

If you run an online business, you will, undoubtedly, be interested in website promotion.

Even the best-designed website will fail if it is not well publicized and is only found by direct searches. Accordingly, it is imperative that either your potential customers know about your website, or that it appears high enough on a search engines listing to stand any chance of being clicked.

There are a number of ways that you can promote your website; banner advertisements and pay per click systems are two very popular choices. However, there are a growing number of other solutions that you may also wish to consider.

Page ranking is the method by which a search engine, such as google, measures the popularity of any given website. In very simple terms, search engines will rank the web page based on how a number of links there are to the web page.

This is because the added locales that link to your online page, the added persuasive it is likely to be. As such, links are extraordinarily necessary to step up the rank of your online page.

Although, in advance you sprint off to set-up thousands of inbound links, there is a good deal of additional to consider. In ask to intensify the consider of each link, you should moreover pay attention on accomplishing feature links cherish other exorbitant-ranking online pages. In trouble-free language, a exorbitant trait link is more unique than a usual link.

By getting better your websites ranking, your area will stage a much more adept arbitrariness of appearing in the top rejoinder on Google for any set find that matches your locales keywords. This rule holds fast for all widely second hand look up engine.

Advertising your online page is a moderately easy face up to. The beyond are a few easy tips to aid you:

- Furnish to business links along furthermore abundant similar websites. Some online page owners are eager to exchange links. Style definite you are fussy when selecting online pages loves which to get links. You are unlikely to take links like your right away challengers, and you should pay attention on targeting web pages germane to your problem.

- You can moreover use articles appropriate to your interest to publicize your area. There are just hundreds of article submission spots on the web, and each of these skill hundreds of articles written on a big group of various issues. If you do not understanding the epoch or inscribing aptitude to frame these articles, you can engage a ghostwriter or freelance author to bring forth these articles for you.

- Each time you are putting together your website or any peculiar advertisement media, you must frequently ensure that you are producing suitable element pleased, as this will bring to mind on the attribute of your enterprise.

Another time, if you are not in particular adept at lettering, you can always sign up a authority to do it for you. The higher feature your note down is, the spare links you should be able to generate.

- Do not sign up along furthermore link farms. A couple of beginners are trapped by this info, but search engines are manufactured in such a act as to be able to recognize them and will routinely take away themselves, and their links, derive pleasure any search.

You can download a liberal checker indulge in Google to decide your page rank. This prolific device will help you to computer screen the effect of your promotional work and enable you to target ensuing efforts accordingly.


Near to the Originator

Chris Coleman is a Business Analyst at Capita Technologies. Capita Technologies provides

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