10 Resourceful Ways to Recycle Digital Or Small-Ticket Products

Have your product sales slowed down?

Do you want to give a new lease of life to one of your digital or small-ticket products?

At home, I've earned the title of 'Queen of the left-overs'. Did you know that left-over spaghetti sauce can be recycled? Add a bit of cumin and chilli, it becomes taco sauce; mixed with a bit of white sauce, you have a lasagna sauce; add a few vegies, wrap the lot in puff pastry and you get a pastie, etc.

Using the same principles, you can recycle a product and market it using a different mix: change your promotion, sell it elsewhere, use it to barter, bundle it with another product, etc.

Start recycling a product using one of the following strategies:

1 - Auction your product on eBay or another auction site. How much are customers prepared to pay for your product? Use this strategy to research your market and to experiment with a new selling outlet. Who knows, people in their bidding frenzy may pay more than you ever imagined!

2 - Reposition your product. Review your promotional and pricing strategies and give your product a new image. Change your sales letter (including words and graphics), add testimonials, increase or lower the price, etc. Now sell your 'new' product.

3 - Offer your product as a bonus with the purchase of another product. Sell the bundle as 'this month's special', 'buy one get one free' or 'value pack'. The bonus should boost your sales especially if you point out the dollar value of the bonus e.g. 'valued at...' and add a sense of urgency 'limited time offer till (date)'.

4 - Give to get. Ask visitors on your website to complete a survey and reward their effort with a gift, your product. Provided your product is relevant to the type of information you are seeking, this should yield a list of qualified leads and supply you with new ideas to create products and boost your business.

5 - Sell your product as a promotional item. This is a strategy I have used very successfully. I've bundled signed copies of my book from my first printing batch into packs of ten. Businesses bought them at volume discount price and gave them as gifts to their loyal customers.

6 - Increase your database by giving away your product for free as an incentive to join your mailing list. Your offer can be advertised for free on the online free stuff sites. When visitors are picking up their freebies, capture their email addresses and you will gain a valuable mailing list. (Note: this database building strategy will only work with digital products or else you will be out of pocket if you have to pay shipping costs.)

7 - Swap your product for things you need for your own business e.g. exchange your ebook for a software or another ebook. Your savings will make up for your profit loss. At a conference, I swapped my book for books from my colleagues.

8 - Organise an online contest and offer your product as the winning prize. This a cheap price to pay for free advertising for your product through online contest directories.

9 - Donate your product for an attendance or raffle prize at non-profit associations' events. In return, the organisation usually promotes your business by giving you an advertising space on their website or promotional flyers.

10 - Approach businesses with complementary products and find out if they would be interested in bundling their product with yours. Build on each other's equity and share promotional costs and profits.

Left-overs are delicious. Recycle your product for a new lease of life.

About the Author

Henriette Martel is a website strategist, author of 200 Marketing Ideas for Your Website and director of the Australian Training Guide, Australia's A to Z Training Database and Resources for Speakers, Trainers & Coaches.

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How to Create an Outline For All of Your Article

Weve done it through junior high, it expanded longer through high school, then on college it became chapters. No matter how many times a person have done it, writing articles has proven to be a task many has continuously avoided. Now at a time when writing articles could help your job or work, facing the job at hand can be still faced with unfriendly behavior.

While there are a great number of people who do not have the same attitude in article writing as others, there are still those who would rather walk in piping hot coals than do some article writing. What set other people apart from other towards article writing is that they are prepared and has some methods and procedures in writing articles.

One of the formulae you can use to cook yourself each time tasked to write in document is developing an rundown initially. Building an synopsis for all your articles makes you prepared. You meet up with an tips of whatsoever to do initially and make a calendar for your beyond steps. Human being all set makes the job lighter and speedier. Human being planned will allow for disorientation to be relinquished away.

An outline can act as the design or blueprint for your script. This will advice you in building the introduction, body and conclusion of your commentary. Here in this guide, you can write trailing a handful of the scheme and sentences that you believe will glance proper in your composition. This may possibly be a couple of the elementary conduct that may well abet variety your document constructive, appealing and admirable to a reader.

A painstakingly configured and wholly ready face up to can assurance and check that a interest and soreness unengaged algorithm that can approximately go without any hassles. Establishing an summary for all your articles will get you ready and breeze by means of lettering an script in no period at all. Here I will offer you as well as a handful clues and clues in how to bring on an synopsis for all of your articles.

Do a spouses of brainstorming and jot trailing your radiant ideas first. Ruminate of a handful ways to be a focus for the awareness of your reader. Allocate a occasion compose where you can keep up a correspondence trailing all the ideas that you can use for your articles. By this episode you should understanding pulled off all your examination and awareness craving. Review and reread your proposal and currency, profit mastery and adequate familiarity and your theme so that inscribing one another behind later own may well be simple for you.

The next step is to discover your sub focus and sub titles. As you may possibly award a first sentence for your piece of writing, one that may immediately grab the briefing of your reader, you may possibly need one or two as anyhow for your sub issues. To be concise, you may well hunger to get all the occurrences that will assist and go hostile your point.

These are the frames or skeleton of your article, now its period to add the flesh and the pork of your essay. You will appetite to connect all your paragraphs and sub subjects. This will category the body of your Document. Once the contact will conduct in the plan of your paragraph, you will desire a presumption. The presumption will wrap up your points and battle in anything you are expression in your piece of writing.

The abstract for your article may further need you to keep in touch a composition first. This may take spare than one battle but keep in mind that it is telephoned a document for a pretext. Your outline shall be improve as each script is written and this document is manufactured for your eyes cleanly so theres no alibi to believe ashamed. As you go on, you will clearly see the greater envisage and be in contact an script that will factually hold what on earth is want to know of it.

Reread and reread what on earth you suffer written losing. All the time cite to your digest so that you wont flow away from whatsoever you had first written bringing up the rear. Its not hefty to be stuck in the epoch and get ignored in your scripting frenzy. Your review will abet you take in follow. All those hours burnt out in outlining your script will not go to desert. This will serve as your counsel in authoring articles. Consider and rely on your synopsis because this will manifest to be a enormously beneficial appliance in writing all of your articles.


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Melting Autoresponders and Shopping Carts into One Effective Marketing Tool

One of the most overlooked e-business tools on the internet today is the ability to integrate your shopping cart checkouts with an autoresponder in order to verify the information that was received at the time of purchase. This very simple and effective method offers two different e-business tools to the internet marketer. First, the built in system not only gives your clientele a sense of professionalism and that they just made a purchase from a reputable website, but it also helps to eliminate the costly mistakes caused by simple human error.

When you are setting up your website or improving an existing website you should be able to find shopping cart systems that come with the autoresponder systems already built into the program, which if course enables you to start preventing human error mistakes and building your professionalism right away.

Messages that let the consumer know that you appreciate their business and perhaps even mention that it generally takes 3 business days to send out their order or something more time specific to your site should be kept as a separate autoresponder message from the receipt of purchase. Build a little confidence with your customer or potential client by using your e-business tools to communicate appreciation. Everyone loves to be appreciated. Melting your shopping cart into an autoresponder message that makes a customer feel as though their business counts is a great way to head off those cancellations that can accompany an immediate receipt of sale. Since autoresponder messages that show the customer access to all of their sale information might encourage a quick rethink of the purchase, which can then lead to a cancellation of the purchase.

If you are going for a super effective e-business tool with your shopping cart and autoresponder integration system, take a brief line or two to remind the consumer why they made their purchase in the first place, and how they can expect to benefit from their purchase and what a smart and excellent decision they made. Dont coat it on too thick, but giving them the feeling that they made a purchase that is not only appreciated by you but also will be appreciated by them is just one more way to confirm the sale and cement the sale simultaneously.

This is also a perfect opportunity to apply your e-business tool to the power of impulse buying and accessory purchasing. If you have additional items that can help enhance their purchase, tell them about it. If you are running a super special that will save them money on something that they might need to enhance their purchase, by all means, let them know. In some cases, it is perfectly acceptable to write out a few lines explaining that you want to thank them for their purchase by offering them a discount on these items that will enhance their purchase or offer them a discount on their next purchase of made within a specific time frame. For example, you could plug in, "As our way of congratulating you on your new purchase, we are offering you a fabulous 30 off of your next purchase when made within the next 48 hours" or "We appreciate your business and we can also reward your decision to join the XYY team by offering any accessory item for a percentage off if purchased within the next six months." You want to leave them with the understanding that there is more that will benefit them and your e-business is happy to accommodate them to the best of your ability.

Use your autoresponder as an e-business tool rather than a method of harassing your customers. Do not send out chronic emails that will simply begin to annoy them and even dissuade them from future business with you. Think about how you feel about getting sales email too regularly. Cut your own autoresponder timing down to less than that and update your messages regularly to avoid duplicated effort.


About the Author

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Preparing For A Book Signing

An author signs a copy of his book as a part of the book promotion termed as book signing. Book signing has become a major event as it gives the buyer an opportunity to meet the author. All the best selling authors understand the importance of this event and make the best of book signing.

If the book signing is such an important event in book promotion, it definitely pays to attach more creativity, thought and planning to make it a more impressive, innovative, and effective presentation. Let us see how this can be achieved.

The Perfect Setting

Typically, book signing sessions are held at bookstores. However, think about the venue that will be most suitable for the subject of the book. The very atmosphere and venue could make the audience more appreciative, and receptive to the book, making them more inclined to buy the book. The book signing of a book on nature, or gardening, if organized in an open air garden setting, is likely to receive a more fruitful response than in a formal hall or store setting.

Think about a book that is an autobiography or biography of an author or poet. How about planning the book signing session in a bookstore itself, with posters and banners of the book displayed in an attractive manner It will definitely create more interest in the illustration of the subject itself, thus resulting in a great response in the form of more copies sold at book signing. You can think of such innovative ideas to plan the book signing session in a more appropriate setting.

The right focus

Remember, the author is the star of a book signing session. It will be the author, who will be in the public eye, who will persuade them into buying the book. Make the right impression; engage the audience in the theme with interaction and exchanges on the subject of the book, convincing them to buy a copy of the book. The authors performance should be effective enough to generate an interest, prompting the customer to buy a copy of the book immediately, to grab the opportunity of the brief encounter with the author that a book signing event provides.

Remember, it is a part of the book promotion process

Book signing is a part of the long process of book promotion. It provides the author an opportunity to interact with potential buyers. An author must realize the importance of promoting the services of a bookstore, in order to create an affinity between the buyers and the bookstore. Like the book, if the bookstore is highlighted, more people will visit it and the bookstore staff will ensure the best service to sell the book.

The bookstore sales people interact with the customer on a daily basis, thus creating a kind of bond, and acting as a guide while selecting a book. Therefore, using a book signing session to make a bond with the bookstore people helps ensure still greater residual sales over a period of time. All these things need to be considered while participating in a book signing session.

Book signing is an event that brings together the author and the book loving and buying public. It is important, therefore, to make the most of it by taking care of all the different factors involved for the effective marketing of the book.


About the Author

Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores for

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