What Or Where Is The Road To Effortless Money?

Maybe you have a stinking rich uncle?Or maybe you have the winning numbers to the lottery?Nonetheless, if you're pondering that starting an Article Directory is the way to go, you might be wrong.

Why isn't an Article directory the course to success?

With the search engines, information of content is "king" so more content should grow the chances of a website being included in the search engine results - Right?

Traditionally, making money from an Writing Directory required the publicizing of some advertising, like Google's AdSense, being added to each article's page.Users would find the article via the search engines, read the article, and then click on the advertising links if relevant enough.The end result is money attained from the member clicking on an ad.If we publicised more articles, then more people would click and we would make MORE money, you get it?

This usually would be a sound method; notwithstanding the only thing is with search engines it is simple to forget that they have real few slots open at the top of their search results.Getting to the top is not easy anymore, in particular if you're working within a popular subject area.The amount of information on the net continues to grow daily.

So what good then is an Article Directory?

I'd say that an Writing Directory is one part of developing a website that is worth checking and so maybe "worthy" of the top search engine results.You need to have Good PRODUCTS and SERVICES to make any money.However, if you need your website to be around a real long time you will also want info that will keep your visitors busy.

For instance: When I first started looking into establishing a home online business, I knew nearly naught about anything - other than the fact that there were a lot of scams and I would have to be very sure before pulling out the credit card.

I did some search, and then finally picked a company that had been around for some time with products that I could trade with.The owner had there own website and one of the first things I did after joining up was to look through his website for more data.I went through various web pages on his website observing everything I could and also clicking on good AdSense ads.(Google and there advertiser's would probably have been elated as well because I was a "targeted clicker").

The point of this explanation is that there are many Means TO MAKE MONEY on the net - You should MAKE USE OF ALL OF THEM.

An article directory may very well aid in drawing groups to your website via the search engines, depending on what is written in the articles and a number of other factors.Nevertheless, like countless other website owners you may need to use twofold techniques to get visitors to your website.Along the same line of thinking you will probably want multiple modes of making money.Once you get visitors to your site you want to keep them there and keep them returning to you for more and then to either give you money or generate money via ad clicks.

Today, with online marketing there might no longer be just one "simple road" to success, but there are still lots of different techniques which together all contribute to success.

Your own article directory is one way to flourish.

About the Author

Uchenna Ani-Okoye is an internet marketing advisor

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Use Public Speaking to Convert Your Non-Fiction Book Into a Best-Seller

Word of mouth is still one of the best forms of advertising irregardless of what you're selling and it certainly works in the case of books.Just think of the number of times that you've read a book simply because someone recommended it to you.

And one of the best ways to generate powerful word of mouth advertising and convert your book into a best-seller is through public speaking.As book marketing expert, John Kremer, said:

"Almost every best-selling self-help and spiritual author over the past 20 years has become a best-selling author because they spoke.

They spoke at learning annexes.They spoke at churches.They spoke at different places where they could reach a large audience and start to create word of mouth [marketing]."

When you speak in public you don't always have to give a long presentation.

Your public speech can be as short as 3-5 minutes.So think about all the places where you can give presentations on topics relevant to your book and then engineer how you will speak in these places and promote your book.

When you give a powerful presentation people will want to learn more about you and will want to know more about your subject matter.A book is a low-cost option for people to extend their relationship with you.However, it can also lead people into buying other products and services from you.

Your avenues for public speaking should include online radio shows and TV.Now everyone wants to get on Oprah and certainly if you achieve this you will gain unparalleled exposure but being on Oprah is not a pre-requisite to success.There are numerous other lucrative avenues that you can tap into.

Nowadays, it's easier than ever to create your own TV program using resources such UStreamTV.And hosting a regular program can give you massive exposure.

You can also create your own radio show on BlogTalkRadio.The great thing about creating your own online TV and radio shows is that people can listen to and or watch your shows live or they can check out a recording of your show.In other words, you can create content for your show once and have it available online 24/7 promoting you and your book.

If you do radio or TV interviews with traditional broadcasters you can generally get a copy of your interview that you can then add to your website and use it to create other promotional material.In fact, every time you speak in public you should record your presentation.You may not be happy with every presentation but, over time, you will have a large library of recordings of your presentation which you can use on your website, create videos for sites such as YouTube and Google with links back to the site where you're promoting your book.

When speaking in public remember to research your audience.Now, although you'll probably be presenting essentially the same material each time, you can tailor your presentation to suit the audience.For example your presentation to a group of bankers would be different from that to real estate agents.

This doesn't necessarily mean that you have to write a radically different presentation.You can easily adapt it to suit your target audience by perhaps using different industry-specific examples.By doing this you'll build greater rapport with your audience.They will more readily see how what you're presenting pertains to them and they'll be more eager to buy your book.

And every sale you make will take you one step closer to converting your book into a best-seller.

About the Author

To discover how you can turn your book specifically into an Amazon best-seller visit Becoming An Amazon Best-Seller.

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Market Segmentation Can Help You Grow, or Gain, Market Share

You dont need to buy market share, you need to learn how to earn market share. Market segmentation is one of the functions within the overall marketing plan that will help you earn your share of the market. By segmenting your market into more targeted buyers or groups of buyers you will be able to grow existing sales and build new sales; and grow them without cutting price. The goal for market segmentation is to target the most likely to buy and understand your target market enough to focus in on what it needs.

There are a number of different levels of market segmentation: mass marketing, segment marketing, niche marketing, local marketing, one-to-one or direct marketing - each level has different attributes.

In mass marketing, you produce one product that serves all markets and that can be produced in mass and distributed in mass. For example, paper clips, which can be mass produced, mass distributed and can serve all its markets business, financial, school, etc..

In segment marketing, your product can appeal to buyers in different groups or segments. These buyer segments have similar needs and wants. Segments are determined by assessing certain criteria. For example, product-usage patterns, demographics, psychographics, and geographics and more. The benefit of segment marketing over mass marketing is that you can narrow the product offering to specifically address the needs of the market segment you have defined as your primary, or secondary, or tertiary market. The other elements of marketing mix; price, promotion and distribution can also be more focused to deliver the needs of the market segment.

In niche marketing, you will narrow the market segments even further to find smaller markets that are less populated by competitors and that are under-served by others. To find your niche market, assess the market segment for similar needs and wants and divide the segment into smaller niches. To do well in niche marketing you must understand your customers extremely well and you must be able to understand their business, or their needs and wants well enough to provide solutions. Specializing in niche markets often results in higher costs not the economies of scale that you find in mass marketing, and even to some degree, in segment marketing, and also higher profits if customers recognize and accept the value your product brings.

In local marketing, you will focus on a local area or region to market your product. This does not mean that your product is not sold globally, it means that you focus on building marketing programs or tactics that address the local area needs and wants for your product. For example, shopping in Vancouver, British Columbia typically is at street level so storefront displays are large and dramatic; while shopping in Calgary, Alberta often happens inside malls because of weather conditions, resulting in smaller storefronts inside the mall and smaller scale displays.

One-to-one or direct marketing is the latest marketing segmentation strategy and it comes from a segmentation approach called individual marketing. One-to-one marketing is a segment of one, compared to a segment of many. Building your marketing concept is focused on how to identify the needs of one individual and how to target that one in your marketing plans. To be successful in direct marketing you must be able to either collect or acquire data on individual buyer behavior, habits, and attitudes many loyalty card programs collect that type of data. Computer technology has enabled this type of market segmentation.

To best identify your market segments, you will need to conduct research surveys, perhaps by using focus groups or other exploratory interview techniques; you will need to analyze the data you gather; and then you will need to develop a profile of each segment that you identify. Be aware that consumer and business market segmentations use somewhat different approaches to reflect the differences in consumer and business markets.

Once you have identified your market segments, you must evaluate and select the target marketing segment and approach best suited to your product, and to your business objectives, strategies and resources. Your small business growth objectives can be supported by a strong market segmentation approach.


About the Author

Kris Bovay owns Voice Marketing Inc, the business and marketing services company. Kris has worked for, and with, a range of small, medium and large businesses and has been able to help business owners focus on their challenges and improve their business results. For more business advice, visit

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The Keys to Developing Successful Marketing Strategies

A successful marketing strategy is judged by how effectively it can be used. Many people know that a successful marketing strategy puts a lot of different factors into consideration and uses these factors as a collective.

There are, however, five main keys to developing successful marketing strategies. Every successful entrepreneur will tell you that these five always play a part in the development of a successful marketing strategy:

1) Strengths - A successful marketing strategy always considers the various strengths that a company has. These strengths should be present within the company and the company should be able to use it in order to achieve the desired goal. It is clear that every company has strengths which it could use to gain advantages over the competition. These strengths could range from having more resources to having more experience. The strategy must utilize the strengths to the maximum. Every effort expended should be directed towards the achievement of the goal.

2) Weaknesses - Just as every company has strengths, every company also has its weaknesses. A successful marketing strategy needs to take these weaknesses into account and help people overcome them. A successful marketing strategy should be realistic regarding its weaknesses in order to truly be effective.

Successful marketing strategies have often turned potential weaknesses into strengths. Anything is possible with the right manipulation of a company's strength. By taking account of the potential weaknesses, a company will be able to find ways of coping for those weaknesses. They could actually remedy those weaknesses and make sure that they will not be the downfall of the company.

3) Opportunities - Successful marketing strategies have always taken advantage of every available opportunity for advancement. By taking account of existing opportunities, a company will be looking at the various stepping stones that it can use in order to achieve success. Various opportunities are always available in a market.

However, these opportunities are often shrouded and need a keen eye and a good sense to take advantage of them. In taking advantage of opportunities, however, the company must not lose sight of the main goal through which it can measure success.

4) Threats - Since the market contains opportunities for the company, it should also be mentioned that it does contain threats. People should be aware of any potential even that could bring a company to its knees.

Successful marketing strategies have always included methods of riding out these threats and adapting to them in such a way that they will endure them. The most successful marketing strategies, in fact, have actually been able to turn these threats into opportunities. Take BMW for example: when it was faced with the threat of being forbidden to manufacture airplanes, it took to manufacturing cars. That's a great way of turning a threat into an opportunity.

5) Implementation - A marketing strategy needs to be implemented in order to be successful. The implementation is the final test of how successful a marketing strategy actually is. It could be clever, it could be simple, it could be cunning, and it could be obvious. The successful marketing strategy is always implemented. Without this final test, the marketing strategy is just a marketing strategy. Success is determined by the use, not by the design.

These are the five keys to a successful marketing strategy. Mark them well, for they might help you to achieve success someday.


About the Author

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