Top 5 Insider Secrets to Building a Huge List Lightening Fast

Aspiring professional Internet marketers should understand that building a big list is the key to financial success.It's the difference between becoming an Internet marketing "hobbyist" making a few hundred bucks per week, and a professional Internet entrepreneur who makes a comfortable full time living from home in his or her pajamas.

As a seasoned 6 year full-time Internet veteran and mentor, I have selected 5 of the most powerful, most up-to-date list building secrets my top students are using to build huge lists at lightning speed.Use these secret techniques in your own marketing campaigns and watch your list and your bank account grow like wild vines in the springtime.

Secret #1: Define your target market
Before spending one minute of your precious time driving traffic to your website, you should first write down who your target market is and what characteristics they might possess.
From there, you can quickly determine where these people might shop, eat, live and most importantly, where they surf on the Internet.I'm sure most people would agree that selling porn to a priest, marketing a multi-million dollar home on craigslist or running a "drug free" campaign in High Times magazine would be a complete waste of time...in most cases!

Secret #2: Give Crack Samples to the Information Junkies Via Auto Responder
Most of your clients and customers must have three things before they will buy your product(s) and services(s).
They must be salivating at the mouth for more of your information after you've given them a sample, they must have some sort of urgency to buy your product and they must have M-O-N-E-Y.Don't market to people who are broke!

In the heart of the information age, it's no secret that most people are eager to exchange their name and email address for a free sample or a "snipit" of useful information via your autoresponder.In fact, every day there are tens of millions of people surfing the Internet in search of useful information on everything from how to fix a broken toilet handle to how to get mega rich on the Internet overnight.If you sell information products (which you should be), all you have to do is write a few great articles or a "top 5" list (or "top 10") like this one and then give it away for FREE through your autoresponder.If your article is written correctly i.e.if your free crack sample is good, most people with money will gladly pay you for more.

Secret #3: Follow the "Relevancy Rule"
It still amazes me how many Internet marketers get this wrong.
For example, you simply cannot give away a chance to win a free IPOD in exchange for someone's information and actually believe these people are interested in anything you are selling.If you are running a contest for people that have already signed into your list, then this is fine...but in most cases this technique will not produce results on the front end.You might end up with an enormous list, but 99.9% of these people will never respond to anything you send to them in the future, and a lot of them will even mark your future email(s) as spam, which is not good.

Secret #4: Become an "Editor" and not a "Writer"
Throughout the years, I have noticed that a good percentage of Internet marketers are NOT good article writers.
But most people can take someone else's articles, emails, sales letters and press releases and put their own "spin" on them to make them their own.Even some of the most skilled writers would rather edit someone else's work rather than write their own stuff from scratch.This saves hours of valuable time...and time is just as important as money.

Secret #5: The "Horizontal Mambo" Usually Happens "After" the First Date
Just because you are able to drive targeted traffic to your website with a nicely crafted landing page that captures people's information in exchange for a free eBook or other free information does not mean you are going to "score".
And if you do score on the first date, it still doesn't mean that you are done.As Sir Mix-a-Lot once said "Some punks like to hit it and quit it, but I'd rather stay and Play." If a customer buys something from you immediately, just think of all the other great stuff they might buy from you over the next several years!

In order to make sales in the future, or if you didn't score on the first date, you should make sure the messages in your auto responder are well crafted and provide a call to action.It's your job to provide some sort of urgency to get your prospects to do whatever it is you want them to do.Some suggestions would be: one-time-offers, coupons or discounts, special events (webinar or in person), "limited time only" offers, etc.

Keep in mind that you also need to have a delicate balance.You cannot send a sales letter every day to your list for 3 weeks.You must provide information and then ask for the sale.Provide more information and then ask for the sale and so on.In other words, you have to create the need for something and then show your customers the solution to that need.

About the Author

Steve Rohrer has taught 1,000's of internet marketers how to become wildly successful with his step-by-step process.

Plug into the system that is turning out internet success stories daily.CLICK HERE to get your Free Training.

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Market Segmentation Can Help You Grow, or Gain, Market Share

You dont need to buy market share, you need to learn how to earn market share. Market segmentation is one of the functions within the overall marketing plan that will help you earn your share of the market. By segmenting your market into more targeted buyers or groups of buyers you will be able to grow existing sales and build new sales; and grow them without cutting price. The goal for market segmentation is to target the most likely to buy and understand your target market enough to focus in on what it needs.

There are a number of different levels of market segmentation: mass marketing, segment marketing, niche marketing, local marketing, one-to-one or direct marketing - each level has different attributes.

In mass marketing, you produce one product that serves all markets and that can be produced in mass and distributed in mass. For example, paper clips, which can be mass produced, mass distributed and can serve all its markets business, financial, school, etc..

In segment marketing, your product can appeal to buyers in different groups or segments. These buyer segments have similar needs and wants. Segments are determined by assessing certain criteria. For example, product-usage patterns, demographics, psychographics, and geographics and more. The benefit of segment marketing over mass marketing is that you can narrow the product offering to specifically address the needs of the market segment you have defined as your primary, or secondary, or tertiary market. The other elements of marketing mix; price, promotion and distribution can also be more focused to deliver the needs of the market segment.

In niche marketing, you will narrow the market segments even further to find smaller markets that are less populated by competitors and that are under-served by others. To find your niche market, assess the market segment for similar needs and wants and divide the segment into smaller niches. To do well in niche marketing you must understand your customers extremely well and you must be able to understand their business, or their needs and wants well enough to provide solutions. Specializing in niche markets often results in higher costs not the economies of scale that you find in mass marketing, and even to some degree, in segment marketing, and also higher profits if customers recognize and accept the value your product brings.

In local marketing, you will focus on a local area or region to market your product. This does not mean that your product is not sold globally, it means that you focus on building marketing programs or tactics that address the local area needs and wants for your product. For example, shopping in Vancouver, British Columbia typically is at street level so storefront displays are large and dramatic; while shopping in Calgary, Alberta often happens inside malls because of weather conditions, resulting in smaller storefronts inside the mall and smaller scale displays.

One-to-one or direct marketing is the latest marketing segmentation strategy and it comes from a segmentation approach called individual marketing. One-to-one marketing is a segment of one, compared to a segment of many. Building your marketing concept is focused on how to identify the needs of one individual and how to target that one in your marketing plans. To be successful in direct marketing you must be able to either collect or acquire data on individual buyer behavior, habits, and attitudes many loyalty card programs collect that type of data. Computer technology has enabled this type of market segmentation.

To best identify your market segments, you will need to conduct research surveys, perhaps by using focus groups or other exploratory interview techniques; you will need to analyze the data you gather; and then you will need to develop a profile of each segment that you identify. Be aware that consumer and business market segmentations use somewhat different approaches to reflect the differences in consumer and business markets.

Once you have identified your market segments, you must evaluate and select the target marketing segment and approach best suited to your product, and to your business objectives, strategies and resources. Your small business growth objectives can be supported by a strong market segmentation approach.


About the Author

Kris Bovay owns Voice Marketing Inc, the business and marketing services company. Kris has worked for, and with, a range of small, medium and large businesses and has been able to help business owners focus on their challenges and improve their business results. For more business advice, visit

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