Use Public Speaking to Convert Your Non-Fiction Book Into a Best-Seller

Word of mouth is still one of the best forms of advertising irregardless of what you're selling and it certainly works in the case of books.Just think of the number of times that you've read a book simply because someone recommended it to you.

And one of the best ways to generate powerful word of mouth advertising and convert your book into a best-seller is through public speaking.As book marketing expert, John Kremer, said:

"Almost every best-selling self-help and spiritual author over the past 20 years has become a best-selling author because they spoke.

They spoke at learning annexes.They spoke at churches.They spoke at different places where they could reach a large audience and start to create word of mouth [marketing]."

When you speak in public you don't always have to give a long presentation.

Your public speech can be as short as 3-5 minutes.So think about all the places where you can give presentations on topics relevant to your book and then engineer how you will speak in these places and promote your book.

When you give a powerful presentation people will want to learn more about you and will want to know more about your subject matter.A book is a low-cost option for people to extend their relationship with you.However, it can also lead people into buying other products and services from you.

Your avenues for public speaking should include online radio shows and TV.Now everyone wants to get on Oprah and certainly if you achieve this you will gain unparalleled exposure but being on Oprah is not a pre-requisite to success.There are numerous other lucrative avenues that you can tap into.

Nowadays, it's easier than ever to create your own TV program using resources such UStreamTV.And hosting a regular program can give you massive exposure.

You can also create your own radio show on BlogTalkRadio.The great thing about creating your own online TV and radio shows is that people can listen to and or watch your shows live or they can check out a recording of your show.In other words, you can create content for your show once and have it available online 24/7 promoting you and your book.

If you do radio or TV interviews with traditional broadcasters you can generally get a copy of your interview that you can then add to your website and use it to create other promotional material.In fact, every time you speak in public you should record your presentation.You may not be happy with every presentation but, over time, you will have a large library of recordings of your presentation which you can use on your website, create videos for sites such as YouTube and Google with links back to the site where you're promoting your book.

When speaking in public remember to research your audience.Now, although you'll probably be presenting essentially the same material each time, you can tailor your presentation to suit the audience.For example your presentation to a group of bankers would be different from that to real estate agents.

This doesn't necessarily mean that you have to write a radically different presentation.You can easily adapt it to suit your target audience by perhaps using different industry-specific examples.By doing this you'll build greater rapport with your audience.They will more readily see how what you're presenting pertains to them and they'll be more eager to buy your book.

And every sale you make will take you one step closer to converting your book into a best-seller.

About the Author

To discover how you can turn your book specifically into an Amazon best-seller visit Becoming An Amazon Best-Seller.

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Law Firm Marketing Strategies to Use after Securing the Client

Youve finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. It seems as though youve put forth all of the blood, sweat and tears you could muster just to get this opportunity. Now that you have secured this client, what law firm marketing strategies are you employing to keep them

Other successful firms have found ways to keep their premium clients. What are you doing to keep yours Once again, you may feel like banging your head against your desk; frustrated and fed up because its just one thing after another. You dont catch a break just because youve landed the client. Now you must figure out how to keep them.

Prepare to bleed more effort into serving your new conquest. The process to make the client happy has only begun. You know the only place success comes before work is in the dictionary. Following are some law firm marketing strategies that insure your clients remain in your focus and you must work hard to employ them.

Begin work on the case immediately. As soon as the client signs on, spend some time that day or the next working on the case. This is necessary to protect your clients best legal interests. It also shows their immediate need for legal help and that you genuinely care about them.

Send them some form of written communication within 48 hours of taking the case. It isnt enough to start working immediately on their case. You must also show that you are actively working on their case by mailing them a copy of everything you do. Consider time stamping everything so they will see you started on their case almost as soon as you landed it.

Send out a brief client survey within one week of landing the new client. This can be a great way to collect data on vital questions such as:

Why did they select your firm
Who else were they interviewing
What do they like best or least about working with you
How can you improve
How fast was your response time to their initial request
How did they find you
Do they know of anyone else who could use your services
Important dates birthdays, anniversaries, etc
Additional contact information

Its also a good idea to send out an additional client satisfaction survey when the case is completed. This allows you to gauge their overall satisfaction from start to finish once you have worked on the case.

Project the efforts you have put forth in order to satisfy the client. Give them regular updates on their case, even if it drags out over months or years. Keep the client in your mind at all times and let them know you are always working in their best interests. This shows you care and gives them a reason to appreciate your consistent efforts. Even when nothing is happening with their case, maintain regular contact with your client.

A very important attorney marketing plan is to ensure the client not only sees results, but knows how hard you have worked to obtain those results. Show your client all of the hard work you have put into their case. Even the smallest details or easiest motions you have put forth demonstrate that you care about your client. Show them that you have worked for them to the best of your abilities and did everything you could to serve them well.

If you want to keep your clients happy, begin using these simple law firm marketing strategies now. There are law firm marketing services available to assist you in putting these strategies to use in the most productive ways possible. Contact them and get it right. Dont bleed that last vein dry without a winning plan to make it worth your efforts.


About the Author

Stephen Fairley is CEO of The Rainmaker Institute is the nations largest law firm marketing company that specializes in helping small law firms generate more and better referrals and create a 7 figure law practice. Over 6,000 attorneys have benefited from our proven Rainmaker Marketing System. Attorneys: claim your FREE legal marketing CD 7 Keys to a 7 Figure Law Practice at

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